Free Access to Kelvin’s Ultimate Email Cheat-Sheet and 10 Minute Copy Speed Course

AC/DC’s simple songwriting formula applied to copywriting

“It’s just rock and roll. A lot of times we get criticized for it. A lot of music papers come out with: ‘When are they going to stop playing these three chords?’ If you believe you shouldn’t play just three chords it’s pretty silly on their part. To us, the simpler a song is, the better, ’cause it’s more in line with what the person on the street is.” ~ Angus Young

Ah yes, simplicity.

It’s a beautiful word, isn’t it?

I mean, it rolls nicely off the tongue, and it has a sweet sound to it, too.

Well anyways, let’s talk about simplicity for a moment.

I’m a big fan of simplicity.

I try and make everything I do to be more simple. If I can’t make something simpler, I either outsource it or drop it like a hellcat.

And when it comes to writing sales copy, I’m even more aggressive in my simplification.

In fact, my formula for writing a sales message is the equivalent of a three-chord AC/DC song.

I’ll show you.

Here are my three copywriting power chords:

(1) Here’s what I’ve got.

(2) Here’s what it’ll do for you, and…

(3) Here’s how to get it.

See there?

Simple as pie.

Would you like to see a real-world example?

Alrighty, looky here:

The Maverick’s simple (albeit protracted) sales message

Did you just try to read that on your smartphone?

I’m sorry if you did. (I bet your thumb is too)

I recently read through my sales page on my smartphone, and the amount of scrolling you have to do to get through it is just ridiculous. My tech guy assures me my website is mobile-friendly, but if that’s friendly, I’d hate to see unfriendly.

Look, if you want to learn more about my Playbook, and you’d also like to avoid RSI of the thumb, then I suggest you read this on your computer or your iPad. (it reads plenty good on those)

Technology, eh?

I guess it’s good when it works, but alas, for me, it seems NOT to work more than work.

Like yesterday, for example.

My wifi suddenly stopped working; then I realized that my neighbors had not paid the bill.

How irresponsible people are.

Peace.

Kelvin

Email Marketing Maverick

Hey, Kelvin, do you have any copywriting products?

Aha…I thought you’d never ask.

I sure do.

However, they are very expensive, and if you’ve just stumbled onto my website and don’t know me from a can of paint, you’d be nuts to buy any of my products. After all, I could be a complete copywriting novice dressed up in guru clothing. Hell, the internet has no shortage of those.

Listen: I believe you should put someone’s content to the test before shelling out your hard earned. Know this: I want to help you drag in more sales for your business before you even think about giving me a single penny.

And that, dear website visitor, is why all my new subscribers get the following two perks:

NEW SUBSCRIBER PERK #1 - The 10-Minute Copywritng Speed Course

Fast-track your way to writing persuasive sales copy. I’m talking about copy that stomps on peoples’ greed glands while sounding credible and believable. Not easy to do. That’s why I created the 10-minute copywriting speed course. (You’re welcome)

I don’t care if you’re a sniveling beginner or a grizzled veteran, this will help you write copy that opens both minds and wallets!

FACT: most people suck at writing promotional emails...

And yet… people still seem to make email marketing profitable – lame email copy and all.

Even the most clueless of business owners who add email to their marketing arsenal will see an increase in business.

Email, dear website visitor, is a very forgiving marketing medium. And therein lies a golden opportunity. If you learn just a little email copy (as opposed to normal copywriting – yes…there’s a difference), you can truly work wonders with email marketing. Look, I could wax lyrical about email copy all day long, but let me get straight to the point:

Email and sales go together like drunk and disorderly, and…I want to prove to you how easy it is to write emails people love to read and buy from. The notion that you need to be well versed in direct response marketing and be a certified copywriting pro is just beautiful nonsense. Not saying that won’t help… of course it’d help. What I am saying is that email is a very different animal, thus, you can get away with not possessing a lick of copywriting knowledge. If you’re serious about boosting your business’s sales, you’re gonna love perk #2 …

NEW SUBSCRIBER PERK #2 - The Ultimate Email Cheat-Sheet

Don’t let their simplicity fool you. These 17 email “types” are shockingly effective for selling products and services.

"Kelvin has always given outstanding ways of improving your email marketing responses with proven mind blowing tips and secrets."

"Kelvin cuts through the crap. What he teaches just makes sense."

"This Maverick guy is oh so different. Kinda crazy in a delightful (and profitable) way! He is the one Goo-Ruu who really gets it . . . when it comes to the psychology of sales, he routinely hits it out of the park ! I use his insights in my retail sales job, which has surprisingly elevated me to making Honda’s "Counsel of Sales Leaders" two years in a row !

"Kevin offers great tips and advice... I have truly enjoyed his book and emails... it has helped me tremendously..."

"Kelvin Dorsey is the REAL DEAL."

"Get ready for some "Ah Ha" moments all throughout Kelvin's writings."

"Daily gems kept me interested and reinforced some things that needed reinforcing."

"Best money I’ve invested in my business online in 10 years."

"Kelvin Dorsey is crazy. That’s why I like him."

"Kelvin is the real deal. If you want to learn about copywriting and building a business that draws your ideal person to you, then you need to read his stuff."

"The way Kelvin writes his content, you will be literally laughing out loud!"

"If I can learn to write half this good I'll be eating shrimp from the Barbie every night!!!"

"His stories are very effective."

"Kelvin reveals all of the tricks and "secrets" of the salesman's trade without resorting to dishonesty."

"Great example of what a good marketer does best, sell himself. Hip and a little crude but entertaining information."

"Kelvin knows what he is talking about. His content has helped me sharpen my copywriting skills, email marketing skills, and speaking skills. Yes, speaking skills!"

"You will learn a lot."

"Kelvin provides extraordinary insight into successful online marketing."