AC/DC’s simple songwriting formula applied to copywriting


“It’s just rock and roll. A lot of times we get criticized for it. A lot of music papers come out with: ‘When are they going to stop playing these three chords?’ If you believe you shouldn’t play just three chords it’s pretty silly on their part. To us, the simpler a song is, the better, ’cause it’s more in line with what the person on the street is.”  ~ Angus Young


Ah yes, simplicity.

It’s a beautiful word, isn’t it?

I mean, it rolls nicely off the tongue, and it has a sweet sound to it, too.

Well anyways, let’s talk about simplicity for a moment.

I’m a big fan of simplicity.

I try and make everything I do to be more simple. If I can’t make something simpler, I either outsource it or drop it like a hellcat.

And when it comes to writing sales copy, I’m even more aggressive in my simplification.

In fact, my formula for writing a sales message is the equivalent of a three-chord AC/DC song.

I’ll show you.

Here are my three copywriting power chords:

(1) Here’s what I’ve got.

(2) Here’s what it’ll do for you, and…

(3) Here’s how to get it.

See there?

Simple as pie.

Would you like to see a real-world example?

Alrighty, looky here:

The Maverick’s simple (albeit protracted) sales message

Did you just try to read that on your smartphone?

I’m sorry if you did. (I bet your thumb is too)

I recently read through my sales page on my smartphone, and the amount of scrolling you have to do to get through it is just ridiculous. My tech guy assures me my website is mobile-friendly, but if that’s friendly, I’d hate to see unfriendly.

Look, if you want to learn more about my Playbook, and you’d also like to avoid RSI of the thumb, then I suggest you read this on your computer or your iPad. (it reads plenty good on those)

Technology, eh?

I guess it’s good when it works, but alas, for me, it seems NOT to work more than work.

Like yesterday, for example.

My wifi suddenly stopped working; then I realized that my neighbors had not paid the bill.

How irresponsible people are.




Email Marketing Maverick