Can a Marketing Lesson Be Better Than This One? I Doubt It.

“I knew I was a winner back in the late sixties. I knew I was destined for great things. People will say that kind of thinking is totally immodest. I agree. Modesty is not a word that applies to me in any way. I hope it never will.” ~ Arnold Schwarzenegger


Modesty might be a good quality to have as an individual, but as a marketer, it’s the kiss of death.

Being modest in your marketing will leave you broker than the tooth fairy at a house full of meth addicts.

You see, “modesty” is the very antithesis of marketing.

If you’re guilty of being “modest” in your promotional-emails, well, just knock it off, okay?

It it ain’t cool, and it sure as hell ain’t profitable.

But Kelvin, I don’t want to come across as showy, boastful or arrogant.

Look Pookie, let me ask you something. Do you have a product or service you’re proud of and will help your subscribers?

You do?

Well, do you think you’re doing right by your subscribers by not doing everything in your powers of persuasion to get your product or service into their hands?

Listen, if you don’t start crowing, boasting, bragging and proudly promoting your product or service, two things will happen: (1) Your subscribers won’t believe in your product or service (if you don’t, why should they?) and therefore won’t buy. (2) Your subscribers won’t get the help that only you can offer them.

And that my friend, is a real soup sandwich.

Ok, the bottomline is this:

If you want to bag more sales, you’d better get braggin’.

You know, out of all the brilliant marketing lessons I’ve taught you, I think this lesson may well be one of my very best.

I tell ya, it’s hard to be modest when when you’re this damn good.


Kelvin Dorsey ~ Email Marketing Maverick