You Ain’t Goat Nuttin’ Without This Skill


Once upon a time, there lived two goats.

The goats lived in California and would graze on the long grass behind an old abandoned movie studio.

One day they came across an old movie film lying in the long grass.

And, because they were goats, they started eating the old movie film. As they were chowing down the old movie film, one of them stopped eating and said to the other, “Pretty good, huh?” The second goat says, “Yeah, but it’s not as good as the book.”

I know. I know.

It’s a lame joke.

Nonetheless, it serves a purpose.

And that purpose is to introduce today’s topic, which is this: content mediums. But more specifically, advertising mediums.

Now, there are a lot of mediums to advertise on.

There’s: TV, radio, newspaper, Google, social media sites, and email, to name a few. And, each medium has its pros and cons.

Now, I don’t pretend to know the pros and cons of each advertising medium (except for email), but here’s one thing I do know: The success of all those mediums come down to one thing:

A Damn Good Sales Pitch!

Verily I say, knowing how to craft a compelling sales pitch is truly what separates the sheep from the goats.

You see, having access to an advertising medium without the proper sales skills is like a eunuch spending the night with a porn star – it’s really just a waste of time!

Now, let me reiterate: not knowing how to craft a compelling sales pitch is why so many marketers fail at email.

Yes indeedy,  email marketing without the skill of email copywriting is a tough row to hoe, unless, of course,…..

…you have this: The Maverick’s Email Playbook

Alright, that’s a wrap.


Talk soon, my friend.



Email Marketing Maverick


P.S. I apologize for that awful pun headline. Seriously.