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Another Profit-Pounding Lesson From The Maverick

Did you read my last email?

I hope so.

It was a real humdinger.

In that email, I gave 5 brain-dead simple steps that will be sure to boost your sales.

If you don’t hunt down that email and implement those 5 steps, you’re nuts.

OK, enough about the wonderfulness of my last email; let’s get to today’s message.

Let’s roll.

Today, I’m gonna expand on handling objections in your sales copy.

You see, a sales message that leaves any objections unanswered is an incomplete, and impotent sales message.

When an objection raises its ugly head, you must swiftly crush its skull.

Now, would you like to see an example of objection crushing sales copy?

Very well then.

The following example is from the late Joe Karbo who wrote the famous Lazy Man’s Way To Riches book back in the early 70’s. The book disclosed Joe’s methods of direct marketing. The following excerpt is from his advertorial which sold his book.

Basically, Joe’s sales pitch was this: I became a millionaire using a secret method and I’ll show you (if you buy my book) how you can do it too.

Naturally, this type of pitch will immediately raise a ton of objections.

Pay close attention to how Joe masterfully knocks every objection right on the head. He leaves no objection unanswered.

Check it out:

We have stocks, bonds, investments, cash in the bank. But the most important thing I have is priceless: time with my family. And I’ll show you just how I did it – The Lazy Man’s Way – a  secret that I’ve shared with just a few friends ’til now.

It doesn’t require education. I’m a high school graduate.

It doesn’t require capital. When I started out, I was so deep in debt that a lawyer friend advised bankruptcy as the only way out. He was wrong. We paid off our debts, and outside of the mortgage, don’t owe a cent to any man.

It doesn’t require luck. I’ve had more than my share, but I’m not promising you that you’ll make as much money as I have.

And you may do better. I personally know one man who used these principles, worked hard, and made 11 million dollars in 8 years.

But money isn’t everything.

It doesn’t require talent. Just enough brains to know what to look for. And I’ll tell you that.

It doesn’t require youth. One woman I worked with was over 70. She’s traveled the world over, making all the money she needs, doing only what I taught her.

It doesn’t require experience. A widow in Chicago has been averaging $25,000 a year for the past 5 years, using my methods.

What does it require? Belief. Enough to take a chance. Enough to absorb what I’ll send you. Enough to put the principles into action.

You likey?

Now listen, having unanswered objections in your sales message is like having holes in a bucket. You’ll be continually losing sales.

The lesson here is simple:

If ya wanna make more sales, answer more objections.

If ya wanna know how to write emails that bring in bundles of moolah, boot, scoot and boogie here: The Maverick’s Playbook

If ya wanna tell me how wonderful my emails are, don’t be shy. Reply to this email and let me know how much you appreciate my emails.

Hmn, I bet you think I need and desperately crave compliments from my subscribers.

Well, guess what?

I do!

Hey…I can’t help having the ego of an eggshell.

 

 

Peace.

 

Kelvin

Email Marketing Maverick

 

 

Hey, Kelvin, do you have any copywriting products?

Aha…I thought you’d never ask.

I sure do.

However, they are very expensive, and if you’ve just stumbled onto my website and don’t know me from a can of paint, you’d be nuts to buy any of my products. After all, I could be a complete copywriting novice dressed up in guru clothing. Hell, the internet has no shortage of those.

Listen: I believe you should put someone’s content to the test before shelling out your hard earned. Know this: I want to help you drag in more sales for your business before you even think about giving me a single penny. 

And that, dear website visitor, is why all my new subscribers get the following two perks:

NEW SUBSCRIBER PERK #1 - The 10-Minute Copywritng Speed Course

Fast-track your way to writing persuasive sales copy. I’m talking about copy that stomps on peoples’ greed glands while sounding credible and believable. Not easy to do. That’s why I created the 10-minute copywriting speed course. (You’re welcome)

I don’t care if you’re a sniveling beginner or a grizzled veteran, this will help you write copy that opens both minds and wallets!

FACT: most people suck at writing promotional emails...

And yet… people still seem to make email marketing profitable – lame email copy and all.

Even the most clueless of business owners who add email to their marketing arsenal will see an increase in business.

Email, dear website visitor, is a very forgiving marketing medium. And therein lies a golden opportunity. If you learn just a little email copy (as opposed to normal copywriting – yes…there’s a difference), you can truly work wonders with email marketing. Look, I could wax lyrical about email copy all day long, but let me get straight to the point:

Email and sales go together like drunk and disorderly, and…I want to prove to you how easy it is to write emails people love to read and buy from. The notion that you need to be well versed in direct response marketing and be a certified copywriting pro is just beautiful nonsense. Not saying that won’t help… of course it’d help. What I am saying is that email is a very different animal, thus, you can get away with not possessing a lick of copywriting knowledge. If you’re serious about boosting your business’s sales, you’re gonna love perk #2 …

NEW SUBSCRIBER PERK #2 - The Ultimate Email Cheat-Sheet

Don’t let their simplicity fool you. These 17 email “types” are shockingly effective for selling products and services.

“Serious business owners and marketers need only subscribe”

NOTE: The 10-Minute Copywritng Speed Course and The Ultimate Email Cheat-Sheet will be delivered to your inbox immediately upon signing up.