The ‘Hot For Librarian’ Marketing Secret

  Okay, let’s dive right into this valuable lesson that is sure to bring you more of the green stuff. There’s a popular maxim in marketing which says: If you’re marketing to everyone, you’re marketing to no one. Well, here’s a little variation to that maxim concerning email. Here goes: If you’re trying to please…

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A “Special Ingredient” For Cooking Up Tasty Emails (This email may contain traces of nuts)

  “The addition of nuts in salad… I always find to be beneficial.”  ~ Larry David   Hear ye this: The addition of one or two-word sentences in a promotional email are extremely beneficial. Know why? Because, as you just saw (the previous sentence), they look nice, don’t they? Not only are they aesthetically pleasing, but…

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The “Bert And Ernie” Email Formula

Let me ask a very serious question: Who is your favorite Sesame Street character? My favorite would have to be Bert and Ernie. As a kid growing up, I found those two to be fascinating. The typical scene would be Bert sitting in his green chair reading or whatever, while Ernie was in the background…

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I Come From a Land Down Under Where Beer Does Flow and Men Chunder

Buying bread from a man in Brussels He was six-foot-four and full of muscles I said, “do you speak-a my language?” He just smiled and gave me a vegemite sandwich, and he said: I come from a land down under, where beer does flow and men chunder Can’t you hear, can’t you hear the thunder?…

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the value of

  Here’s an interesting observation: An “email database” and “money” share a unique quality. And that quality is this: They both have an “actual value” and a “potential value”. Their “actual value” is the value they have in and of themselves. Their “potential value” is determined by who owns them. I shall now illustrate “potential value”.…

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The Proliferation of “Cold and Bony” Copywriting

  Hear ye… If you want to take your sales copy to the next level, then you should stop writing about your product’s benefits. Look, I’m not saying not to sell your product or service’s benefits, that would be dumb, wouldn’t it? What I am saying is this: Don’t sell your product’s benefit and stop…

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Awright, Enough Monkey Business, Let’s Get Real

“One can succeed at almost anything for which he has enthusiasm.” ~ Charles M. Schwab   This is especially true of sales. (email marketing) I’ve heard it said that every sale comes down to a transfer of enthusiasm from the seller to the customer. I believe that ‘s very true. Listen, if you wanna succeed…

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The “Dick Move” of Email Marketers

  Let me tell you a little tale. Once upon a time, there lived a little old lady named Hazel. Hazel lived in a tiny apartment in Orlando, Florida with her kitty cat she called Tony. One sweltering hot summer’s day, dear old Hazel discovered that her old AC unit was broken and beyond repair,…

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Can I Asketh Thou a Favor?

  If you recently bought my new book on Amazon.com (Damn Good Advice For Email Marketers) can I ask you a favor? Would you be so kind as to submit a review? I know, I know…the thought of submitting a review on Amazon is hardly appealing. So, let’s see if I can’t make it somewhat…

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This One’s For The Ladies

  Did you know that the majority of my subscribers are male? It may even be as high as 80%. Sadly, my Maverick ways don’t always sit well with my readers of the female persuasion. Can you believe that? I mean, I’m ultra careful not to offend, and I intentionally go out of my way…

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