Don’t Bother Reading This Email If You’re “Too Busy”

A friend of mine has this cool poster hanging up in his garage. It’s a picture of two stunning women who… ah, sorry, wrong poster. It’s a picture of two cavemen struggling to push their cart with square wheels. Another caveman (a maverick) comes up to them with round wheels. “Hey guys, I can help…

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You’re Either Bringin’ The Heat Or You’re Draggin’ Your Feet.

Here’s a curious little fact: Since its discovery in 1930, Pluto has traveled only a third of its way around the Sun. Is Pluto slow? Nope. It’s just that Pluto is so damn far away (about 5.9 billion km) from the Sun. For those of you who care: Pluto takes 248 years to orbit the…

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Discount Shmiscount And My Boy Jimmy

Today, I wanna take a moment to talk about my subscribers. My subscribers come from all walks of life. Some are very successful business owners. Some are down and out. Some have an online business. Some have an offline business. Some are very intelligent. Some are flat-out dummies. All in all, I have a pretty…

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Another Profit-Pounding Lesson From The Maverick

Did you read my last email? I hope so. It was a real humdinger. In that email, I gave 5 brain-dead simple steps that will be sure to boost your sales. If you don’t hunt down that email and implement those 5 steps, you’re nuts. OK, enough about the wonderfulness of my last email; let’s…

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Rake In The Bucks With These 5 Brain-Dead Simple Steps

If thou shalt indeed obey the following instruction… …ye shall surely profit. By profit, I mean getting a biblical sized increase in sales. Now, here is thine instruction. Step (1) Grab a pen and piece of paper. Step (2) Write down five objections your prospects may have when considering buying your product or service. Step…

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All Work And No Pay Makes an Email Marketer a Dull Marketer

“A large income is the best recipe for happiness I ever heard of.” ~ Jane Austen   Marketers tell me they hate writing promotional emails. This tells me one thing: They ain’t makin’ no sales. Listen, do you think these people would still hate email marketing if every email they sent made them sales? Exactly.…

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Why I Write Better Headlines Than You

  Let’s talk about headlines. Now, even if you’re a rank beginner copywriter, I’ll lay odds you already know that the headline is the most critical part of a piece of sales copy. Am I right? I thought so. So, I’m not gonna flog that dead horse. Instead, I’m going to list some ‘headline types’…

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Wise Words To Email By

“A little nonsense now and then, is cherished by the wisest men.”  Roald Dahl   Stop and think of something in your life right now that is kinda upsetting you. Maybe you just fought with your spouse or partner? Perhaps your child is acting the fool? Maybe your bills are piling up, and you don’t…

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The Email Marketing Michelangelo?

      “To do a dull thing with style – now that’s what I call art.” ~ Charles Bukowski   If Charles Bukowski’s definition of art is anything to go by, then I must be one helluvan artist. How so? Well, think about it: Every single email I write, I’m waxing lyrical about email marketing;…

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Keep It Simple, Lunk-head

  “An intellectual says a simple thing in a hard way. An artist says a hard thing in a simple way.” ~ Charles Bukowski Fact: We all want to be considered intelligent. Nobody in their right mind wants to be called a dumbass, right? Well, here’s something curious: When it comes to writing, for some…

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