Dear subscriber, Let’s talk about humor. A monkey riding a bike is funny. Comedian Bill Burr is funny. And, the August issue is funny. Well, kinda, in a roundabout way. As I’ve been touting in my previous emails, the August issue reveals a big secret to making people laugh.
Dear inner circle member, It’s August already. Let’s see what damage we can do this month, huh? Now, the August issue is a real mixed bag for sure. But the bottom line of it all is this: I believe this issue can make you (1) a little more humorous and
Dear subscriber, I hereby give you… … an absolute, irrefutable, unquestionable, just-don’t-argue-with-me fact: Marketers and salespeople severely underestimate how guarded people are. You do. I do. We ALL do. People are always on guard; it’s just a fact. And we seem to forget that fact. Listen, even at the
Dear subscriber, You don’t need to be Sigmund Freud to know that… … having a sense of humor will make you more likable. However, there are two powerful benefits of using humor you might not have yet thunk about. Benefit the first: (1) Teaching Are you a coach, trainer,
“I once asked this literary agent, uh, what kind of writing paid the best… he said, ‘Ransom notes’.” ~ Harry Zimm (Get Shorty) Dear subscriber, There are the struggling artists, there’s the poverty-stricken, and then there’s this bunch: Poets! Truly, poets are the plankton of the writing industry’s
Dear subscriber, Picture this: You’ve been actively listening to your prospect for almost 20 minutes… You’ve answered their questions, addressed several objections, shown them customized features and benefits, and then … as predictable as a running scene in a Tom Cruise action movie, you hear those 8 dreaded words every
Dear subscriber, There are only two objections in any sales interaction: the real objection, and the objection the prospect gives you. An exaggeration? I guess so. But it’s not too far from the truth. The prospect is a cagey creature. Prospects don’t just hold their cards close to their
“The right word spoken at the right time is as beautiful as gold apples in a silver bowl.” ~ King Solomon Dear subscriber, I doth loveth a fine turn of phrase. Good phrases are like traditions, old habits, and in-laws – they never seem to go away! Now, look
Dear subscriber, Believe it or not… the following Google search queries are real, and even more surprising, they are popular. Check these out: How long should I freeze my credit card in the freezer? Why do men like boobs so much? How to boil water (8,100 searches per month)
Dear subscriber, I spend about $300 bucks a month on books. Of all the books I buy, I probably only read 30 Percent of them. Is that because you’re too busy to read them all, Kelvin? Nah. Is it because you misplace them? Nuh-uh. Is it because you’re a
