I Don’t Believe In Copywriting

“I don’t believe in psychology. I believe in good moves.” ~ Bobby Fisher   I don’t believe in copywriting. I believe in good products. Do you know how hard it is to promote a crappy product or service? Let me put it in copywriting terms: Do you know how many lies you will have to…

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Maverickism #3 Study The Greats

“Study the greats.”   Great athletes study great athletes. Great artists study great artists. Great musicians study great musicians . So, following this logic, email marketers should study great email marketers, right? Not necessarily. Listen, you could count the number of email marketers I follow on the one hand of a lousy sawmill operator. Trust…

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The Maverick’s Copywriting Class Is In Session (book#8)

Dear friend and subscriber… Take a seat and listen up. I’m about to reveal to you one of the most powerful copywriting secrets you can ever learn. Listen: Not knowing this copywriting secret (or using it ineffectively) is the single biggest reason why most sales messages fail. But once you know this secret, it will…

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The Maverick Blasts His Subscribers

“I like to blast my prospects with bullets – rapid fire!”   If you truly want to master copywriting, master bullet writing. A bullet is a hybrid of a headline and a piece of sales copy. They are generally one or two-line statements of what your product or service will do for your prospect. They…

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How To Profit From That Smug, Know-It-All In Your Life (book#8)

We all have that one person in our lives who makes our bum hairs prickle (sorry ladies). I’m talking about that person at work, or family member or friend who feels it’s their duty and mission in life to question, challenge or correct every word that comes out of your mouth. These miserable know-it-alls will…

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Maverickism #2

“Be so good that people jump on your bandwagon.”     I have been fired from every job I’ve ever had. (Is it wrong of me to be proud of that?) Yep, I’m totally unemployable. And there are three reasons why I’m totally unemployable: (1) I have an issue with authority (2) I like to…

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If You Can Get Out Of Your Head, You’ll Stay Out of The Red (book#8)

  So my wife is listening to the Rolling Stones with her headphones in, and she’s putting on a real show for her audience (me and the kids). She’s doing the Mick Jagger dance. You know the one? Well, like any good performer who’s giving it their all, she was not too impressed when her…

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Maverickism #1

“People are more likely to agree with you if you first agree with them – by showing them that you have a sympathetic  understanding of how they already feel.” ~ Victor O. Schwab If you can describe how your prospect feels better than they can communicate it themselves, you will have them eating out of…

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Touchin’ Base and Introducing “The Maverickism’s”

Howz going? I just thought I’d drop in and give you a quick little update. First thing: My Email Playbook will be ready real soon. I know what you’re thinking, “why the hell is he taking so long”, right? Well guess what? I’ve been asking myself the same thing. Look, I guess I’m just a…

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When It Comes To Email-Marketing, I AM THE GREATEST!

“At home I am a nice guy: but I don’t want the world to know. Humble people, I’ve found, don’t get very far.” ~ Muhammad Ali   Kelvin’s Elucidation:  Being “humble” in your email-promotions is a sure-fire-way to go broke. The only “sale” you’ll make being humble is selling your subscribers on the idea that…

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