Content Ideas For The Creatively Impaired (Part 2)

  Ok, picking up from last week. Remember last week’s content idea? Yeah, that’s right, I gave you a content idea which was coming up with three surprise benefits of your product or service. Now, the content idea for this week is this: Money. I know, this one is very broad in scope, which I…

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Email Content Ideas For The Creatively Impaired

A lot of my subscribers struggle coming up with content ideas for their emails. I bet that doesn’t surprise you, eh? Perhaps you are one of them. If you are, I have very good news. I have dedicated today’s email to eliminating this (unnecessary) problem. Over the next few days, I’m going to give you some content…

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The ‘Hot For Librarian’ Marketing Secret

  Okay, let’s dive right into this valuable lesson that is sure to bring you more of the green stuff. There’s a popular maxim in marketing which says: If you’re marketing to everyone, you’re marketing to no one. Well, here’s a little variation to that maxim concerning email. Here goes: If you’re trying to please…

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A “Special Ingredient” For Cooking Up Tasty Emails (This email may contain traces of nuts)

  “The addition of nuts in salad… I always find to be beneficial.”  ~ Larry David   Hear ye this: The addition of one or two-word sentences in a promotional email are extremely beneficial. Know why? Because, as you just saw (the previous sentence), they look nice, don’t they? Not only are they aesthetically pleasing, but…

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The “Bert And Ernie” Email Formula

Let me ask a very serious question: Who is your favorite Sesame Street character? My favorite would have to be Bert and Ernie. As a kid growing up, I found those two to be fascinating. The typical scene would be Bert sitting in his green chair reading or whatever, while Ernie was in the background…

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I Come From a Land Down Under Where Beer Does Flow and Men Chunder

Buying bread from a man in Brussels He was six-foot-four and full of muscles I said, “do you speak-a my language?” He just smiled and gave me a vegemite sandwich, and he said: I come from a land down under, where beer does flow and men chunder Can’t you hear, can’t you hear the thunder?…

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The Proliferation of “Cold and Bony” Copywriting

  Hear ye… If you want to take your sales copy to the next level, then you should stop writing about your product’s benefits. Look, I’m not saying not to sell your product or service’s benefits, that would be dumb, wouldn’t it? What I am saying is this: Don’t sell your product’s benefit and stop…

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Awright, Enough Monkey Business, Let’s Get Real

“One can succeed at almost anything for which he has enthusiasm.” ~ Charles M. Schwab   This is especially true of sales. (email marketing) I’ve heard it said that every sale comes down to a transfer of enthusiasm from the seller to the customer. I believe that ‘s very true. Listen, if you wanna succeed…

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The “Dick Move” of Email Marketers (book#8)

  Let me tell you a little tale. Once upon a time, there lived a little old lady named Hazel. Hazel lived in a tiny apartment in Orlando, Florida with her kitty cat she called Tony. One sweltering hot summer’s day, dear old Hazel discovered that her old AC unit was broken and beyond repair,…

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Can I Asketh Thou a Favor?

  If you recently bought my new book on Amazon.com (Damn Good Advice For Email Marketers) can I ask you a favor? Would you be so kind as to submit a review? I know, I know…the thought of submitting a review on Amazon is hardly appealing. So, let’s see if I can’t make it somewhat…

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