How To Go All ‘Genghis Khan’ With Your Email Marketing

“Conquering the world on horseback is easy; it is dismounting and governing that is hard.”  ~ Genghis Khan   The Maverick’s Take: Getting subscribers is easy, it’s getting sales that is hard. You know, I had a good hard think about why this is the case. And here’s what my brilliant mind came up with…

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Oh How I Love Thee

“I really like a lot of kinds of music, but the blues just does something to my insides”. ~ Johnny Winter   I feel the same way about marketing, Johnny Winter! (God rest his soul) I really like a lot of the marketing mediums out there today. Facebook ads, Youtube ads, Twitter, pay per click…

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A Secret From 320 BC You Should Use In All Your Promotional Emails

“The secret to humor is surprise” ~ Aristotle    The Maverick’s take: Have you ever been walking alongside a friend, then all of a sudden, your friend clumsily trips over? Have you seen someone walk head-first into a glass door? I know you have. And, I also know how you reacted to seeing such a…

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Do You Honestly Care What This Subject Line Says?

“Honestly, if I had taken this whole career thing seriously, I would’ve named it something else besides Foo Fighters. It’s the worst F*CKING band name in the world”. ~ Dave Grohl The Maverick’s take: Names are highly overrated. You know, there are a ton of companies, bands, or even people with lousy names that a…

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Miles Davis’ 80/20 Rule Applied To Email Marketing

“Anybody can play. The note is only 20 percent. The attitude of the motherf*cker who plays it is 80 percent”. ~ Miles Davis   Couldn’t agree more. You know, I think that quote is even more applicable to email marketing. Any mo’ fo’ can write a promotional email, but very few people have the necessary…

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How To Get Your Customers Coming Back More Often Than a Nymphomaniac At Her Local Pharmacy

“Everyone probably thinks that I’m a raving nymphomaniac, that I have an insatiable sexual appetite, when the truth is I’d rather read a book.”  ~ Madonna   The Maverick’s Take: Love her or hate her… …there’s no denying Madonna’s one helluva marketer, and… …a “maverick”, in every sense of the word. Now, to quote Salt…

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Why I’m Afraid Of New Subscribers

“A lot of people are afraid of heights. Not me, I’m afraid of widths”. ~ Steven Wright Kelvin’s elucidation: A lot of email marketers are afraid of unsubscribes. I’m not, I’m afraid of new subscribers. Listen… …being afraid of unsubscribes is like being afraid that the song you’re listening to while being put on hold…

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Email-Marketing Is Tough, But It’s Tougher If You’re Stupid

“Life is tough, but it’s tougher if you’re stupid”. ~ John Wayne   It’s an excellent observation, isn’t it? Here’s another most excellent observation… Behold: There’s a helluva lot of marketers out there making email-marketing tougher than it need be. Am I calling these marketers stupid? Yes. I am. Listen Chief… …I’m not saying email…

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My Four Most Favorite Words

“The two most beautiful words in the English language are “cheque enclosed” ~ Dorothy Parker   The Maverick’s Take: The four most beautiful words in the English dictionary for an email marketer are: “Notification of payment received”. That’s right, for a marketer, when those four words show up in your inbox, there’s no sweeter sight…

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A Touchy Feely Email-Marketing Lesson From Two Kings

“Rock and Roll music, if you like it, if you feel it, you can’t help but move to it”. ~ Elvis Presley   Kelvin’s Elucidation: Music and email-marketing? Can they be compared? You betcha sweet lil, pippy. Music is an emotional experience. And guess what? So is “selling”. Listen, if you don’t have a deep…

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