The Greatest Staff meeting Ever Held

  Dear subscriber, In the late 1990s, the tech company Apple was in a world of hurt. Apple’s stock price was dropping like a rock off a cliff, and rumors were swirling that they were about to go tits up and join the ranks of the tech dinosaurs. It was

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Papa Maverick Gets Schooled By Two Senior Citizens

  Dear subscriber, Yesterday I had two different interactions with some very seasoned citizens. These folks must have been pushing a buck and some change, if ya know what I mean. Here are those two interactions: Interaction #1 I’m out walking (I do that between writing sessions) and this old

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Sitting on a Gold Mine?

  Dear subscriber, Once upon a time, there was a middle-aged man who owned a video game store in a small town in Texas. He was miserable. And rightly so. You see, this man was drowning in debt, he couldn’t pay his bills, and his business was bleeding cash faster

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Copyfighter

  Dear subscriber, On February 11, 1990, in Tokyo… … Mike Tyson fought Buster Douglas. Now, for those of you who couldn’t care less about who’s throwing punches at who, lemme give you the gist of it. At that time, Mike Tyson was the king of the ring. He was

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Piss And Tell: Stream Your Way to Success

Dear subscriber, Much like today’s subject line… … the following topic may make some of you wince. It will have others shaking their heads in disgust. And some of you are gonna bail out faster than a squirrel on a power line. And you know what? All those responses would

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The Bad Boy of The Written Word

“Nixon was so crooked that he needed servants to help him screw his pants on every morning.” ~ Hunter S. Thompson   Dear subscriber, Ah, Hunter S. Thompson. The bad boy of the written word. What can I say about the magnificent bastard that hasn’t already been said? Probably nothing.

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Weapons-Grade Rhetoric

Dear subscriber, If you wanna be rich, hang around rich folks. If you wanna be healthy and fit, hang around healthy and fit people. If you want to be wise and prudent, just pretend by nodding sagely and saying things like, “Ah, yes, I see”, when someone is talking to

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If in 1989 I said…

  “If in 1989 I said, ‘I have an idea: Bottle water and sell it. And charge more than a beer,’ they would have chased me around with a giant butterfly net. The same with paying to watch a television station.” ~ Adam Carolla   Dear subscriber,   Whenever you

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It’s Elementary, My Dear Subscriber

  Dear subscriber, If you’re a copywriter, I believe you should be somewhat of a nerd. At least when it comes to words and phrases. You should appreciate a nice turn of phrase the way a chef appreciates a nice leg of lamb. And if you’re a real word geek,

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