A “Special Ingredient” For Cooking Up Tasty Emails (This email may contain traces of nuts)

  “The addition of nuts in salad… I always find to be beneficial.”  ~ Larry David   Hear ye this: The addition of one or two-word sentences in a promotional email are extremely beneficial. Know why? Because, as you just saw (the previous sentence), they look nice, don’t they? Not only are they aesthetically pleasing, but…

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The “Bert And Ernie” Email Formula

Let me ask a very serious question: Who is your favorite Sesame Street character? My favorite would have to be Bert and Ernie. As a kid growing up, I found those two to be fascinating. The typical scene would be Bert sitting in his green chair reading or whatever, while Ernie was in the background…

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The Proliferation of “Cold and Bony” Copywriting

  Hear ye… If you want to take your sales copy to the next level, then you should stop writing about your product’s benefits. Look, I’m not saying not to sell your product or service’s benefits, that would be dumb, wouldn’t it? What I am saying is this: Don’t sell your product’s benefit and stop…

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Awright, Enough Monkey Business, Let’s Get Real

“One can succeed at almost anything for which he has enthusiasm.” ~ Charles M. Schwab   This is especially true of sales. (email marketing) I’ve heard it said that every sale comes down to a transfer of enthusiasm from the seller to the customer. I believe that ‘s very true. Listen, if you wanna succeed…

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The “Dick Move” of Email Marketers (book#8)

  Let me tell you a little tale. Once upon a time, there lived a little old lady named Hazel. Hazel lived in a tiny apartment in Orlando, Florida with her kitty cat she called Tony. One sweltering hot summer’s day, dear old Hazel discovered that her old AC unit was broken and beyond repair,…

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This One’s For The Ladies

  Did you know that the majority of my subscribers are male? It may even be as high as 80%. Sadly, my Maverick ways don’t always sit well with my readers of the female persuasion. Can you believe that? I mean, I’m ultra careful not to offend, and I intentionally go out of my way…

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How To Grow Your Business For Less Than The Cost of a Strawberry

  Here’s an interesting little-known fact: The entire internet weighs about the same as one large strawberry (about 50 grams.) Hard to believe, isn’t it? But, amazingly enough, this is true. You see, the internet runs on electrons and that’s how data is stored. The weight of these electrons is a ridiculously small number. Take…

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The Maverick’s Damn Good Advice

  Boy oh boy… …do I have some damn good advice for you! In fact, I have so much damn good advice to give you, that I can’t possibly give it all to you in this one email. Thus, I have compiled all this advice and turned it into a book. You can get it…

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My Other Woman And I Make Sweet Tender Sales

“All I need to make a comedy is a park, a policeman and a pretty girl.” – Charlie Chaplin   I love Email. All you need to make money with her is a computer with internet access, an email account and something to sell. She’s beautiful in her simplicity. And deadly in her efficiency Hey, Kelvin, what…

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The Mother of All Copywriting Secrets

So my dear little old mother has taken up email marketing. And let me tell you, I couldn’t be prouder. You see, when it comes to technology, the Amish are more tech savvy than my mother. I’m no expert when it comes to technology either, but compared to my mother, I’m like Steve Jobs. Despite…

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