The Email-Marketing Aristotle?

“I am indebted to my father for living, but to my teacher for living well”. ~ Alexander The Great   Now, I dunno who got you into this game of email-marketing, but… …let me tell you this: I’m hell-bent on being the teacher YOU credit for doing it well. By “well” I mean: making mucho…

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How To Become an ‘Email Marketing Ronaldo’

Today… ..I’m going to give you, what I believe, is the greatest “secret to success” you could ever learn. This “secret to success” pertains to any field of endeavour, activity or venture you might undertake, not just email-marketing. It’s an ancient secret to success that throughout history has taken ordinary men and women and propelled…

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Let These Folk On Your List And You’ll Wanna Hang Yourself!

“I fear it as little as to drink a cup of tea” ~ Ned Kelly   That was Ned Kelly’s response when asked “Are you afraid to die?”, right before he was going to be hanged. As you can see, it wasn’t just Ned Kelly’s head protection that was made out of steel. Now, on…

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Do You Honestly Care What This Subject Line Says?

“Honestly, if I had taken this whole career thing seriously, I would’ve named it something else besides Foo Fighters. It’s the worst F*CKING band name in the world”. ~ Dave Grohl The Maverick’s take: Names are highly overrated. You know, there are a ton of companies, bands, or even people with lousy names that a…

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Why I’m Afraid Of New Subscribers

“A lot of people are afraid of heights. Not me, I’m afraid of widths”. ~ Steven Wright Kelvin’s elucidation: A lot of email marketers are afraid of unsubscribes. I’m not, I’m afraid of new subscribers. Listen… …being afraid of unsubscribes is like being afraid that the song you’re listening to while being put on hold…

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Email-Marketing Is Tough, But It’s Tougher If You’re Stupid

“Life is tough, but it’s tougher if you’re stupid”. ~ John Wayne   It’s an excellent observation, isn’t it? Here’s another most excellent observation… Behold: There’s a helluva lot of marketers out there making email-marketing tougher than it need be. Am I calling these marketers stupid? Yes. I am. Listen Chief… …I’m not saying email…

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I’ve Outdone Anyone You Can Name…

“I’ve outdone anyone you can name – Mozart, Beethoven, Bach, Strauss. Irving Berlin, he wrote 1,001 tunes. I wrote 5,500.” ~ James Brown   The Maverick’s elucidation: They didn’t call him the hardest working man in show business for no reason. When it came to work, James Brown worked harder than a cat burying a…

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Shut Up And Listen…

“Knowledge speaks, but wisdom listens”.  ~ Jimi Hendrix   When it comes to “making the sale”… …it’s not how much you know that counts, it’s what you know that counts. Harken: A good salesman will shut his pie-hole and open his ear holes. He does this cuz he knows if he let’s his prospect talk,…

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When It Comes To Email-Marketing, I AM THE GREATEST!

“At home I am a nice guy: but I don’t want the world to know. Humble people, I’ve found, don’t get very far.” ~ Muhammad Ali   Kelvin’s Elucidation:  Being “humble” in your email-promotions is a sure-fire-way to go broke. The only “sale” you’ll make being humble is selling your subscribers on the idea that…

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Email-Marketing The George BEST Way

On  David Beckham:  “He cannot kick with his left foot, he cannot head a ball, he cannot tackle and he doesn’t score many goals. Apart from that he’s alright”.  ~ George Best Kelvin’s elucidation: Most email-marketers can barely get their emails opened, they can’t get their subscribers attention, they can’t write a compelling sales-pitch, and…

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