What, Are You Nuts?

Heads up: If you are not the slightest bit interested in purchasing my Email Playbook, you should stop reading this right now, and get back to doing whatever it is you were doing. Why? Because I’m about to launch into the most blatant, in-your-face sales pitch, the likes of which you have never seen. Alright….don’t…

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How To Stop Boring The Hell Outta Your Subscribers

“Pleasure in the job puts perfection in the work.” ~ Aristotle   If writing promotional emails is like pulling hen’s teeth for you, then you’re doing it wrong. By that I mean, you’re taking it too seriously. Most promotional emails nowadays have all the charm and cheer of a suicide note. For crying out loud,…

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It’s Time To “K.O.” Your Competition Once And For All

“I try to catch them right on the tip of his nose, because I try to punch the bone into the brain.” ~ Mike Tyson   What separates the “great” athletes from the “good” athletes often comes down to that killer instinct. I’m talking about that quality in a team or individual that drives them…

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How To ‘Kick Ass and Take Names’ In Whatever You Do

People should focus more on basic form, the shoulder line and balance, which no one talks about, and study board shaping and wave and wind patterns. ~ Kelly Slater   I hear ya Kelly. And I’ll tell you why surfers don’t talk about those things. It’s the same reason why email marketers never talk about…

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I like My Subscribers How I Like My Coffee (book#8)

I like my subscribers how I like my coffee – hot or cold. In winter, I love me some smokin’ hot espresso. In summer, I scarf down iced coffees like Norm Peterson scarfs down beer. (Actually, that is now not true. Since finding out I’m dairy intolerant, I no longer drink iced coffee. But why…

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The Uncircumcised Truth About ‘Selling’

The secret to film is that it’s an illusion. ~ George Lucas   The secret to sales is that it’s an illusion. The assumption is that great salespeople fill their prospects with a desire to buy their wares. Nope. Not true. People already have desires. Listen: you cannot fill someone with a desire any more…

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Mick Jagger, Email Addresses and The Maverick’s Playbook

“I like to have a peek, see what the audience is doing during the opening act, because it gives you a clue and gives you a good feeling of where you are – the air can be different in different places.”  ~ Mick Jagger   A wise performer will tailor their performance to fit their…

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I Don’t Believe In Copywriting

“I don’t believe in psychology. I believe in good moves.” ~ Bobby Fisher   I don’t believe in copywriting. I believe in good products. Do you know how hard it is to promote a crappy product or service? Let me put it in copywriting terms: Do you know how many lies you will have to…

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The Maverick Blasts His Subscribers

“I like to blast my prospects with bullets – rapid fire!”   If you truly want to master copywriting, master bullet writing. A bullet is a hybrid of a headline and a piece of sales copy. They are generally one or two-line statements of what your product or service will do for your prospect. They…

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How To Profit From That Smug, Know-It-All In Your Life (book#8)

We all have that one person in our lives who makes our bum hairs prickle (sorry ladies). I’m talking about that person at work, or family member or friend who feels it’s their duty and mission in life to question, challenge or correct every word that comes out of your mouth. These miserable know-it-alls will…

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