What, Are You Nuts?

Heads up: If you are not the slightest bit interested in purchasing my Email Playbook, you should stop reading this right now, and get back to doing whatever it is you were doing. Why? Because I’m about to launch into the most blatant, in-your-face sales pitch, the likes of which

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How To Stop Boring The Hell Outta Your Subscribers

“Pleasure in the job puts perfection in the work.” ~ Aristotle   If writing promotional emails is like pulling hen’s teeth for you, then you’re doing it wrong. By that I mean, you’re taking it too seriously. Most promotional emails nowadays have all the charm and cheer of a suicide

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I like My Subscribers How I Like My Coffee

  I like my subscribers how I like my coffee – hot or cold. In winter, I love me some smokin’ hot espresso. In summer, I scarf down iced coffees like Norm Peterson scarfs down beer. (Actually, that is now not true. Since finding out I’m dairy intolerant, I no

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The Uncircumcised Truth About ‘Selling’

The secret to film is that it’s an illusion. ~ George Lucas   The secret to sales is that it’s an illusion. The assumption is that great salespeople fill their prospects with a desire to buy their wares. Nope. Not true. People already have desires. Listen: you cannot fill someone

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I Don’t Believe In Copywriting

“I don’t believe in psychology. I believe in good moves.” ~ Bobby Fisher   I don’t believe in copywriting. I believe in good products. Do you know how hard it is to promote a crappy product or service? Let me put it in copywriting terms: Do you know how many

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The Maverick Blasts His Subscribers

  “I like to blast my prospects with bullets – rapid fire!” ~ Me   If you truly want to master copywriting, master bullet writing. A bullet is a hybrid of a headline and a piece of sales copy. They are generally one or two-line statements of what your product

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