Do You Honestly Care What This Subject Line Says?

  “Honestly, if I had taken this whole career thing seriously, I would’ve named it something else besides Foo Fighters. It’s the worst F*CKING band name in the world”. ~ Dave Grohl   The Maverick’s take: Names are highly overrated. You know, there are a ton of companies, bands, or

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Shut Up And Listen!

“Knowledge speaks, but wisdom listens”.  ~ Jimi Hendrix   When it comes to “making the sale”… …it’s not how much you know that counts, it’s what you know that counts. Harken: A good salesman will shut his pie-hole and open his ear holes. He does this cuz he knows if

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When It Comes To Email-Marketing, I AM THE GREATEST!

“At home I am a nice guy: but I don’t want the world to know. Humble people, I’ve found, don’t get very far.” ~ Muhammad Ali   Kelvin’s Elucidation:  Being “humble” in your email-promotions is a sure-fire-way to go broke. The only “sale” you’ll make being humble is selling your

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Email-Marketing The George BEST Way

On  David Beckham:  “He cannot kick with his left foot, he cannot head a ball, he cannot tackle and he doesn’t score many goals. Apart from that he’s alright”.  ~ George Best Kelvin’s elucidation: Most email-marketers can barely get their emails opened, they can’t get their subscriber’s attention, they can’t

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“Psychedelic Email Marketing” The Way To Go Maaan!

“It’s mind-altering when you slip into someone else’s shoes. That’s psychedelic, man“. ~ Bryan Cranston Kelvin’s Elucidation: There’s no denying that a major factor to Breaking Bad’s success is due to Bryan Cranston’s chillingly good acting in playing Walter White. A great actor like Bryan Cranston has mastered the ability

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