Copywriting Secret – How To Make Crazy Promises And Outrageous Claims Sound 100% Believable

  Once upon a time… …there lived a guy called Sam. Sam owned a furniture store in Denver, Colorado. One day Sam was going through his stock in his furniture store when he noticed something odd about his mattresses. Here’s what Sam noticed about the mattresses: His manufacturer had sewn all the labels on backwards.…

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It’s Better To Look Bad and Eat Than Look Good and Starve

“But, when you have to resort to turntables, trick lights, flashing lights, fire and all that, you’re actually saying, I need this because what I do is not all that together”. ~ Buddy Rich   And so it is with email-marketing, my little marketing crony. When email-marketers focus on design over the actual content, you’re…

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Why You Should Think Like a Rock God And Not a Salesperson

“I don’t deal in technique, I deal in emotions”. ~ Jimmy Page (Led Zeppelin’s guitarist)   Musicians and email-marketers are in the same game. The game of emotions. The musician tries to get his listener to shake their booty, and the marketer tries to get his prospect to hand over their booty. Both require emotion.…

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Can a Marketing Lesson Be Better Than This One? I Doubt It.

“I knew I was a winner back in the late sixties. I knew I was destined for great things. People will say that kind of thinking is totally immodest. I agree. Modesty is not a word that applies to me in any way. I hope it never will.” ~ Arnold Schwarzenegger   Modesty might be…

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What a Smart Little Drucker!

“The major incentive to productivity and efficiency  are social and moral rather than financial.” ~ Peter Drucker   Hear this my little marketing crony: If you want your subscribers to buy your product or service, you can’t just natter on about money. I don’t care if you’re selling a “make money online” product, you still…

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If you snooze you lose

“When you’re not practicing, someone else is getting better”. ~ Allen Iverson   When you’re not sending emails to your list, someone else IS. And they’re getting YOUR business. Yep, short and sour today.   Kelvin Dorsey ~ Email Marketing Maverick Want more profit from your emails? Pivot here:  http://kelvindorsey.com/email-critique-maverick/ P.S. Wait till you see the…

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How To Start And End a Promotional Email Using The Late Great Bill Hicks’ Philosophy On Comedy

“Good comedy helps people know they’re not alone. Great comedy provides an answer”. ~ Bill Hicks   Kelvin’s Elucidation: You wanna start your emails “good”, and then end ’em “great”. Yeah, yeah…I’ll explain: By starting off “good”, I mean this: You want to get in sync with your subscribers. Let them know you understand them.…

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How To Go All ‘Genghis Khan’ With Your Email Marketing

“Conquering the world on horseback is easy; it is dismounting and governing that is hard.”  ~ Genghis Khan   The Maverick’s Take: Getting subscribers is easy, it’s getting sales that is hard. You know, I had a good hard think about why this is the case. And here’s what my brilliant mind came up with…

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Oh How I Love Thee

“I really like a lot of kinds of music, but the blues just does something to my insides”. ~ Johnny Winter   I feel the same way about marketing, Johnny Winter! (God rest his soul) I really like a lot of the marketing mediums out there today. Facebook ads, Youtube ads, Twitter, pay per click…

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A Secret From 320 BC You Should Use In All Your Promotional Emails

“The secret to humor is surprise” ~ Aristotle    The Maverick’s take: Have you ever been walking alongside a friend, then all of a sudden, your friend clumsily trips over? Have you seen someone walk head-first into a glass door? I know you have. And, I also know how you reacted to seeing such a…

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