All Work And No Pay Makes an Email Marketer a Dull Marketer

“A large income is the best recipe for happiness I ever heard of.” ~ Jane Austen   Marketers tell me they hate writing promotional emails. This tells me one thing: They ain’t makin’ no sales. Listen, do you think these people would still hate email marketing if every email they sent made them sales? Exactly.…

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Why I Write Better Headlines Than You

  Let’s talk about headlines. Now, even if you’re a rank beginner copywriter, I’ll lay odds you already know that the headline is the most critical part of a piece of sales copy. Am I right? I thought so. So, I’m not gonna flog that dead horse. Instead, I’m going to list some ‘headline types’…

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Wise Words To Email By

“A little nonsense now and then, is cherished by the wisest men.”  Roald Dahl   Stop and think of something in your life right now that is kinda upsetting you. Maybe you just fought with your spouse or partner? Perhaps your child is acting the fool? Maybe your bills are piling up, and you don’t…

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The Email Marketing Michelangelo?

      “To do a dull thing with style – now that’s what I call art.” ~ Charles Bukowski   If Charles Bukowski’s definition of art is anything to go by, then I must be one helluvan artist. How so? Well, think about it: Every single email I write, I’m waxing lyrical about email marketing;…

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Keep It Simple, Lunk-head

  “An intellectual says a simple thing in a hard way. An artist says a hard thing in a simple way.” ~ Charles Bukowski Fact: We all want to be considered intelligent. Nobody in their right mind wants to be called a dumbass, right? Well, here’s something curious: When it comes to writing, for some…

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Even Helen Keller Could See This

“The best and most beautiful things in the world cannot be seen or even touched – they must be felt with the heart.” ~ Helen Keller   Know this: People believe what they want to believe. Everybody is looking through their unique belief filter. This belief filter blocks out any information or facts that directly opposes…

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Email Marketing Should Not Be a Blood Sport

    “Anybody can jump a motorcycle, the trouble begins when you try to land it.” ~ Evel Knievel   And so it is with email marketing… Anybody can write a promotional email, the trouble begins when you try to get paying customers. Listen: When it comes to email marketing (or any type of promotion or advertising,…

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If Your Sales Are Laggin’ You’d Best Get Braggin’

“Some folks look at me and see a certain swagger, which in Texas is called ‘walking.” ~ George W. Bush   Some folks look at me (The Email Marketing Maverick) and see a self-conceited, sneering egomaniac, which in business is called ‘marketing’. Listen: If you can’t sell yourself, how the hell are you going to…

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AC/DC’s simple songwriting formula applied to copywriting

  “It’s just rock and roll. A lot of times we get criticized for it. A lot of music papers come out with: ‘When are they going to stop playing these three chords?’ If you believe you shouldn’t play just three chords it’s pretty silly on their part. To us, the simpler a song is,…

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Time Magazine’s Editor-At-Large Echoes The Maverick’s Sentiments

  I recently read an article from a Time Magazine that was truly insightful. The writer (David Von Drehle) echoed what I’ve been preaching from the laptops. I’ll tell you what that is in a moment. First, some context. The article was about Meryl Streep’s Golden Globe speech where she winsomely ripped Donald Trump a…

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