Admit It, You Ain’t That Good

“In an age of universal deceit, telling the truth is a revolutionary act”. ~ George Orwell   Dear friend and subscriber, There’s no better way of gaining your subscriber’s trust than admitting the flaws in your product or service. Sure, it takes some serious cojones to do it, but make no mistake: your subscribers will…

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How To Stop Promoting Your Business Like a Pussy And Start Selling With Chutzpah

  Concentration comes out of a combination of confidence and hunger. ~ Arnold Palmer   Well, guess what, Buckwheat? The same can be said of sales. Yes, my friend, sales come out of a combination of confidence and hunger. I shall now break this down in a way where you will simply say, “Damn, Kelvin’s…

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Whether You Like It Or Not, Learn To Love It

“Whether you like it or not, learn to love it, because it’s the best thing going. Wooooo!” ~  Ric Flair (Pro Wrestler)   To this day, it still shocks me how many (misguided) business owners undervalue, and underutilize email marketing. A 5 minute Google search will give you ample data on the ROI on all the…

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Content Ideas For The Creatively Impaired (Part 4)

Dear friend and subscriber, Here’s part 4. (And again, I’m using a physiotherapist service to illustrate this type of email. Hey, would you like me to use your business for an example? Well, would ya? I’m not gonna make any promises, but if I get a decent response, I think it’d be a neat idea. Just tell…

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Content Ideas For The Creatively Impaired (Part 3)

  Is it just me or are these “content idea” emails getting a little tiresome? Is there something else you would like me to write about? Let me know, would you? Hmm, come to think of it, maybe I’m just tired of writing them. Okay, here’s the deal: I’ll write two more of these type…

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Content Ideas For The Creatively Impaired (Part 2)

  Ok, picking up from last week. Remember last week’s content idea? Yeah, that’s right, I gave you a content idea which was coming up with three surprise benefits of your product or service. Now, the content idea for this week is this: Money. I know, this one is very broad in scope, which I…

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Email Content Ideas For The Creatively Impaired

A lot of my subscribers struggle coming up with content ideas for their emails. I bet that doesn’t surprise you, eh? Perhaps you are one of them. If you are, I have very good news. I have dedicated today’s email to eliminating this (unnecessary) problem. Over the next few days, I’m going to give you some content…

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The ‘Hot For Librarian’ Marketing Secret

  Okay, let’s dive right into this valuable lesson that is sure to bring you more of the green stuff. There’s a popular maxim in marketing which says: If you’re marketing to everyone, you’re marketing to no one. Well, here’s a little variation to that maxim concerning email. Here goes: If you’re trying to please…

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I Come From a Land Down Under Where Beer Does Flow and Men Chunder

Buying bread from a man in Brussels He was six-foot-four and full of muscles I said, “do you speak-a my language?” He just smiled and gave me a vegemite sandwich, and he said: I come from a land down under, where beer does flow and men chunder Can’t you hear, can’t you hear the thunder?…

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Can I Asketh Thou a Favor?

  If you recently bought my new book on Amazon.com (Damn Good Advice For Email Marketers) can I ask you a favor? Would you be so kind as to submit a review? I know, I know…the thought of submitting a review on Amazon is hardly appealing. So, let’s see if I can’t make it somewhat…

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