Dear subscriber, A few months back, I started watching a TV series called Goliath. To explain it in one sentence, it’s a legal drama that pits this washed-up lawyer, played by Billy Bob Thornton, against these big, bad corporate giants. Well anyhow, after a few episodes, I was hooked. I

  Dear subscriber, Quick question: What makes a good TV show or movie? The actors? Nah. The director? Nuh-uh. The producer? Nope. They are all factors, of course, but they are not ultimately what makes a TV show or movie good. What makes a good TV show or movie is

  Dear subscriber, Let’s talk about humor. A monkey riding a bike is funny. Comedian Bill Burr is funny. And, the August issue is funny. Well, kinda, in a roundabout way. As I’ve been touting in my previous emails, the August issue reveals a big secret to making people laugh.

Dear inner circle member, It’s August already. Let’s see what damage we can do this month, huh? Now, the August issue is a real mixed bag for sure. But the bottom line of it all is this: I believe this issue can make you (1) a little more humorous and

  Dear subscriber, I hereby give you… … an absolute, irrefutable, unquestionable, just-don’t-argue-with-me fact: Marketers and salespeople severely underestimate how guarded people are. You do. I do. We ALL do. People are always on guard; it’s just a fact. And we seem to forget that fact. Listen, even at the

  Dear subscriber, You don’t need to be Sigmund Freud to know that… … having a sense of humor will make you more likable. However, there are two powerful benefits of using humor you might not have yet thunk about. Benefit the first: (1) Teaching Are you a coach, trainer,

  “I once asked this literary agent, uh, what kind of writing paid the best… he said, ‘Ransom notes’.”  ~ Harry Zimm (Get Shorty)   Dear subscriber, There are the struggling artists, there’s the poverty-stricken, and then there’s this bunch: Poets! Truly, poets are the plankton of the writing industry’s

Dear subscriber, Picture this: You’ve been actively listening to your prospect for almost 20 minutes… You’ve answered their questions, addressed several objections, shown them customized features and benefits, and then … as predictable as a running scene in a Tom Cruise action movie, you hear those 8 dreaded words every

  Dear subscriber, There are only two objections in any sales interaction: the real objection, and the objection the prospect gives you. An exaggeration? I guess so. But it’s not too far from the truth. The prospect is a cagey creature. Prospects don’t just hold their cards close to their

“The right word spoken at the right time is as beautiful as gold apples in a silver bowl.” ~ King Solomon   Dear subscriber, I doth loveth a fine turn of phrase. Good phrases are like traditions, old habits, and in-laws – they never seem to go away! Now, look