Even Helen Keller Could See This

“The best and most beautiful things in the world cannot be seen or even touched – they must be felt with the heart.” ~ Helen Keller   Know this: People believe what they want to believe. Everybody is looking through their unique belief filter. This belief filter blocks out any information or facts that directly opposes…

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Email Marketing Should Not Be a Blood Sport

    “Anybody can jump a motorcycle, the trouble begins when you try to land it.” ~ Evel Knievel   And so it is with email marketing… Anybody can write a promotional email, the trouble begins when you try to get paying customers. Listen: When it comes to email marketing (or any type of promotion or advertising,…

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If Your Sales Are Laggin’ You’d Best Get Braggin’

“Some folks look at me and see a certain swagger, which in Texas is called ‘walking.” ~ George W. Bush   Some folks look at me (The Email Marketing Maverick) and see a self-conceited, sneering egomaniac, which in business is called ‘marketing’. Listen: If you can’t sell yourself, how the hell are you going to…

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AC/DC’s simple songwriting formula applied to copywriting

  “It’s just rock and roll. A lot of times we get criticized for it. A lot of music papers come out with: ‘When are they going to stop playing these three chords?’ If you believe you shouldn’t play just three chords it’s pretty silly on their part. To us, the simpler a song is,…

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Time Magazine’s Editor-At-Large Echoes The Maverick’s Sentiments

  I recently read an article from a Time Magazine that was truly insightful. The writer (David Von Drehle) echoed what I’ve been preaching from the laptops. I’ll tell you what that is in a moment. First, some context. The article was about Meryl Streep’s Golden Globe speech where she winsomely ripped Donald Trump a…

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The Incredibly Dull And Boring Sales Secret That Will Make You Mucho Dinero

  So I’ve been seeing this woman for nearly a month now. She is a brunette, and she lives right near the beach in Warriewood on the stunning northern beaches of Sydney. I’ve now seen her three times. And on every occasion, it has gone down the same way: I knock on her front door,…

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Admit It, You Ain’t That Good

“In an age of universal deceit, telling the truth is a revolutionary act”. ~ George Orwell   Dear friend and subscriber, There’s no better way of gaining your subscriber’s trust than admitting the flaws in your product or service. Sure, it takes some serious cojones to do it, but make no mistake: your subscribers will…

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How To Stop Promoting Your Business Like a Pussy And Start Selling With Chutzpah

  Concentration comes out of a combination of confidence and hunger. ~ Arnold Palmer   Well, guess what, Buckwheat? The same can be said of sales. Yes, my friend, sales come out of a combination of confidence and hunger. I shall now break this down in a way where you will simply say, “Damn, Kelvin’s…

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Whether You Like It Or Not, Learn To Love It

“Whether you like it or not, learn to love it, because it’s the best thing going. Wooooo!” ~  Ric Flair (Pro Wrestler)   To this day, it still shocks me how many (misguided) business owners undervalue, and underutilize email marketing. A 5 minute Google search will give you ample data on the ROI on all the…

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Content Ideas For The Creatively Impaired (Part 4)

Dear friend and subscriber, Here’s part 4. (And again, I’m using a physiotherapist service to illustrate this type of email. Hey, would you like me to use your business for an example? Well, would ya? I’m not gonna make any promises, but if I get a decent response, I think it’d be a neat idea. Just tell…

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