Earnest Hemming and Hawing

  Dear subscriber, Once upon a time (circa 1920)… Ernest Hemingway was sitting around with his writing buddies at his favorite cafe in Paris – Cafe de Flore. His buddies, always keen to give Hemingway a good friendly ribbing, bring up a topic they know will get Hemingway a little

Continue Reading »

A Surreptitious Glimpse Inside The July Issue

  Dear subscriber, This may or may not interest you: An Australian biology teacher has grown human vocal cords from stem cells in the lab. The results… well, they speak for themselves. But the REAL news here is this: With stem cell research properly funded, scientists believe we could do

Continue Reading »

11 Words To Live By

  Dear subscriber, I can’t tell you how many quotes I’ve shared with my subscribers over the years. It’s a bunch. I’ve probably shared more quotes than Kim Kardashian has shared selfies. Well, I have many favorite quotes, for example, er… well, nothing comes to mind now, but I’ll tell

Continue Reading »

Wilde About Sales

  Dear subscriber, Time to use your finely-honed powers of logic, deductive reasoning and keen observation! Or, you could just delete this email and get on with your day. Still reading? Good! I’ll try and make it worth your while. (No promises) Now, listen. I want you to read the

Continue Reading »

Keep It Clean

  Dear subscriber, There are challenging books. There are intellectually taxing books. And then there’s Eugene Schwartz’s book on copywriting, Breakthrough Advertising. I’ve probably read it seven or eight times and each time I reread it, it still makes my brain go to porridge. I’m telling you, this book makes

Continue Reading »

Fake Doctor’s Persuasion Secret

  Dear subscriber, Every once in a while, I like to watch old Johnny Carson clips on YouTube. It’s like taking a time machine back to the golden age of late-night television. A time when the focus was on entertaining and connecting with the audience, rather than pushing a political

Continue Reading »

An Open Letter To Ambitious Young Bucks

  Laydeez, feel free to read this, but just now this one’s not specifically tailored to you, okay? Onward. An open letter to ambitious young bucks: Young bucks, understand this: having a relationship is difficult at the best of times. Now add the fact that you’re an ambitious entrepreneur or

Continue Reading »

Moves Like Turner

Dear subscriber, There are many famous people who are admired. There are many who are held in high regard. And there are many who are liked. But there are very few who are beloved. One such famous person who was truly beloved is the late, great Tina Turner. Tina Turner

Continue Reading »

Copywriting Flights of Fancy

  Dear subscriber, So I’m mindlessly scrolling through the bottomless pit of superficiality known as Instagram (I know, I know, I should know better), and I stubbed my eye on a post featuring a guy caressing a laydee’s chin like he’s auditioning for a romance novel cover. The headline read:

Continue Reading »

Eeeevery Roooose Has Its Thorn…

Dear subscriber, The great philosopher Bret Michaels made the following poetic observation: “Every rose has its thorn.” Well, believe it or not, almost one-third of the June issue is dedicated to discussing this truism. More specifically, it’s about how to make sales from your product or service’s thorns (flaws) and

Continue Reading »

Free Access to Kelvin’s Ultimate Email Cheat-Sheet and 10 Minute Copy Speed Course