Content Ideas For The Creatively Impaired (Part 3)

  Is it just me or are these “content idea” emails getting a little tiresome? Is there something else you would like me to write about? Let me know, would you? Hmm, come to think of it, maybe I’m just tired of writing them. Okay, here’s the deal: I’ll write two more of these type…

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Content Ideas For The Creatively Impaired (Part 2)

  Ok, picking up from last week. Remember last week’s content idea? Yeah, that’s right, I gave you a content idea which was coming up with three surprise benefits of your product or service. Now, the content idea for this week is this: Money. I know, this one is very broad in scope, which I…

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Email Content Ideas For The Creatively Impaired

A lot of my subscribers struggle coming up with content ideas for their emails. I bet that doesn’t surprise you, eh? Perhaps you are one of them. If you are, I have very good news. I have dedicated today’s email to eliminating this (unnecessary) problem. Over the next few days, I’m going to give you some content…

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The ‘Hot For Librarian’ Marketing Secret

  Okay, let’s dive right into this valuable lesson that is sure to bring you more of the green stuff. There’s a popular maxim in marketing which says: If you’re marketing to everyone, you’re marketing to no one. Well, here’s a little variation to that maxim concerning email. Here goes: If you’re trying to please…

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I Come From a Land Down Under Where Beer Does Flow and Men Chunder

Buying bread from a man in Brussels He was six-foot-four and full of muscles I said, “do you speak-a my language?” He just smiled and gave me a vegemite sandwich, and he said: I come from a land down under, where beer does flow and men chunder Can’t you hear, can’t you hear the thunder?…

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Can I Asketh Thou a Favor?

  If you recently bought my new book on Amazon.com (Damn Good Advice For Email Marketers) can I ask you a favor? Would you be so kind as to submit a review? I know, I know…the thought of submitting a review on Amazon is hardly appealing. So, let’s see if I can’t make it somewhat…

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Maverickism #3 Study The Greats

“Study the greats.”   Great athletes study great athletes. Great artists study great artists. Great musicians study great musicians . So, following this logic, email marketers should study great email marketers, right? Not necessarily. Listen, you could count the number of email marketers I follow on the one hand of a lousy sawmill operator. Trust…

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The Maverick’s Copywriting Class Is In Session (book#8)

Dear friend and subscriber… Take a seat and listen up. I’m about to reveal to you one of the most powerful copywriting secrets you can ever learn. Listen: Not knowing this copywriting secret (or using it ineffectively) is the single biggest reason why most sales messages fail. But once you know this secret, it will…

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The Maverick Blasts His Subscribers

“I like to blast my prospects with bullets – rapid fire!”   If you truly want to master copywriting, master bullet writing. A bullet is a hybrid of a headline and a piece of sales copy. They are generally one or two-line statements of what your product or service will do for your prospect. They…

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How To Profit From That Smug, Know-It-All In Your Life (book#8)

We all have that one person in our lives who makes our bum hairs prickle (sorry ladies). I’m talking about that person at work, or family member or friend who feels it’s their duty and mission in life to question, challenge or correct every word that comes out of your mouth. These miserable know-it-alls will…

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