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Content Ideas For The Creatively Impaired (Part 2)

 

Ok, picking up from last week.

Remember last week’s content idea?

Yeah, that’s right, I gave you a content idea which was coming up with three surprise benefits of your product or service.

Now, the content idea for this week is this:

Money.

I know, this one is very broad in scope, which I think is a good thing.

Now, the idea is simple: Talk about how your product or service can either help your subscribers make money or save money.

Or your intro could be an interesting fact about money in which you tie it into whatever it is you’re selling.

For example,

Let’s say your email intro is an interesting fact about money such as the following:

Pennies buried in a garden will repel slugs, which get electric shocks from touching copper and zinc.” 

What we do now is, we tie that interesting fact about money into something physiology related. (Note: All the examples will be selling a physiotherapy service for the sake of simplicity)

Something like this:

Slugs may hate copper and zinc, but you know what?

The human musculoskeletal system loves them, and for good reason.

You see, a common cause of muscle injury is due to a copper and zinc deficiency. This zinc and copper deficiency can be easily…yadda, yadda, yadda…

 

See how that works?

Good.

Now listen:

To become adept at writing promotional emails, you must develop the skill of turning everything into a sales message just like Jerry Seinfeld turns everything into a joke or like Dave Grohl turns everything into a song.

Now, there are two ways to go about learning this skill.

(1) The “hard as hell” way. (i.e., Trying to work it all out by yourself)

(2) The “easy as pie” way (i.e., Getting your greedy hands on the Maverick’s Email Playbook)

Know this:

I have devoted a huge chunk of my Playbook to teaching this very concept. I show you line by line in explicit detail how to take an idea (any idea, concept or topic) and turn it into a promotional email specifically tailored to your product or service. I give a ton of examples and break them down into head-smackingly easy steps.

But perhaps you are like me – stubbornly stupid.

Yup, I like to refuse good help and common sense and work things out for myself. I have a sick and twisted appetite for doing things the hard way.

And if that’s your approach to email marketing, let me issue you a word of caution:

If you’re gonna be stupid, you’d better be tough.

Fortunately for me, I’m as tough as a two-dollar steak, and after many, many painful (and unprofitable) years, I finally cracked the code of writing profitable emails.

If that way sounds like fun to you, then option (1) is definitely for you.

Now, let me address my more teachable (smarter) subscribers who want to avoid years of headbutting the proverbial brick wall.

If your brain goes to porridge every time you sit down to write a promotional email, and the flashing cursor on your screen makes you wanna curse….and you wanna make more bucks with your emails, pronto…

…I suggest thou taketh the easy option.

Just cruise here: The Maverick’s Email Playbook 

Righteo…

I’m out.

 

Kelvin

Email Marketing Maverick

Hey, Kelvin, do you have any copywriting products?

Aha…I thought you’d never ask.

I sure do.

However, they are very expensive, and if you’ve just stumbled onto my website and don’t know me from a can of paint, you’d be nuts to buy any of my products. After all, I could be a complete copywriting novice dressed up in guru clothing. Hell, the internet has no shortage of those.

Listen: I believe you should put someone’s content to the test before shelling out your hard earned. Know this: I want to help you drag in more sales for your business before you even think about giving me a single penny. 

And that, dear website visitor, is why all my new subscribers get the following two perks:

NEW SUBSCRIBER PERK #1 - The 10-Minute Copywritng Speed Course

Fast-track your way to writing persuasive sales copy. I’m talking about copy that stomps on peoples’ greed glands while sounding credible and believable. Not easy to do. That’s why I created the 10-minute copywriting speed course. (You’re welcome)

I don’t care if you’re a sniveling beginner or a grizzled veteran, this will help you write copy that opens both minds and wallets!

FACT: most people suck at writing promotional emails...

And yet… people still seem to make email marketing profitable – lame email copy and all.

Even the most clueless of business owners who add email to their marketing arsenal will see an increase in business.

Email, dear website visitor, is a very forgiving marketing medium. And therein lies a golden opportunity. If you learn just a little email copy (as opposed to normal copywriting – yes…there’s a difference), you can truly work wonders with email marketing. Look, I could wax lyrical about email copy all day long, but let me get straight to the point:

Email and sales go together like drunk and disorderly, and…I want to prove to you how easy it is to write emails people love to read and buy from. The notion that you need to be well versed in direct response marketing and be a certified copywriting pro is just beautiful nonsense. Not saying that won’t help… of course it’d help. What I am saying is that email is a very different animal, thus, you can get away with not possessing a lick of copywriting knowledge. If you’re serious about boosting your business’s sales, you’re gonna love perk #2 …

NEW SUBSCRIBER PERK #2 - The Ultimate Email Cheat-Sheet

Don’t let their simplicity fool you. These 17 email “types” are shockingly effective for selling products and services.

“Serious business owners and marketers need only subscribe”

NOTE: The 10-Minute Copywritng Speed Course and The Ultimate Email Cheat-Sheet will be delivered to your inbox immediately upon signing up.