Content Ideas For The Creatively Impaired (Part 2)


Ok, picking up from last week.

Remember last week’s content idea?

Yeah, that’s right, I gave you a content idea which was coming up with three surprise benefits of your product or service.

Now, the content idea for this week is this:


I know, this one is very broad in scope, which I think is a good thing.

Now, the idea is simple: Talk about how your product or service can either help your subscribers make money or save money.

Or your intro could be an interesting fact about money in which you tie it into whatever it is you’re selling.

For example,

Let’s say your email intro is an interesting fact about money such as the following:

Pennies buried in a garden will repel slugs, which get electric shocks from touching copper and zinc.” 

What we do now is, we tie that interesting fact about money into something physiology related. (Note: All the examples will be selling a physiotherapy service for the sake of simplicity)

Something like this:

Slugs may hate copper and zinc, but you know what?

The human musculoskeletal system loves them, and for good reason.

You see, a common cause of muscle injury is due to a copper and zinc deficiency. This zinc and copper deficiency can be easily…yadda, yadda, yadda…


See how that works?


Now listen:

To become adept at writing promotional emails, you must develop the skill of turning everything into a sales message just like Louis C. K. turns everything into a joke or like Dave Grohl turns everything into a song.

Now, there are two ways to go about learning this skill.

(1) The “hard as hell” way. (i.e., Trying to work it all out by yourself)

(2) The “easy as pie” way (i.e., Getting your greedy hands on the Maverick’s Email Playbook)

Know this:

I have devoted a huge chunk of my Playbook to teaching this very concept. I show you line by line in explicit detail how to take an idea (any idea, concept or topic) and turn it into a promotional email specifically tailored to your product or service. I give a ton of examples and break them down into head-smackingly easy steps.

But perhaps you are like me – stubbornly stupid.

Yup, I like to refuse good help and common sense and work things out for myself. I have a sick and twisted appetite for doing things the hard way.

And if that’s your approach to email marketing, let me issue you a word of caution:

If you’re gonna be stupid, you’d better be tough.

Fortunately for me, I’m as tough as a two-dollar steak, and after many, many painful (and unprofitable) years, I finally cracked the code of writing profitable emails.

If that way sounds like fun to you, then option (1) is definitely for you.

Now, let me address my more teachable (smarter) subscribers who want to avoid years of headbutting the proverbial brick wall.

If your brain goes to porridge every time you sit down to write a promotional email, and the flashing cursor on your screen makes you wanna curse….and you wanna make more bucks with your emails, pronto…

…I suggest thou taketh the easy option.

Just cruise here: The Maverick’s Email Playbook 


I’m out.



Email Marketing Maverick