Free Access to Kelvin’s Ultimate Email Cheat-Sheet and 10 Minute Copy Speed Course

I Don’t Believe In Copywriting

“I don’t believe in psychology. I believe in good moves.” ~ Bobby Fisher

 

I don’t believe in copywriting. I believe in good products.

Do you know how hard it is to promote a crappy product or service?

Let me put it in copywriting terms: Do you know how many lies you will have to tell?
(That’s a joke, Silly)

Listen, coming up with good sales copy for a lousy product or service is like coming up with a compliment for an ugly person with bad dress sense.

On the other hand, if you have a great product or service, the sales copy almost writes itself.

As Gary Bencivenga (if you don’t know who he is, you should) pointed out, “A gifted product is greater than a gifted pen.”

Think of it this way:

The product or service is the horse and the copywriter is the jockey. The best jockey in the world can’t win a race on a horse that’s a complete duffer and runs like a camel.

The bottom line is this:

The greatest advantage you can have in business is a great product or service.

Amen.

 

P.S. I’ll give you an update on my Playbook tomorrow or the next day, is that ok? It’s 10:27pm and I’m too tired to do it now.

Hope you’re doin’ well.

Peace.

 

Kelvin

Email Marketing Maverick

 

 

Hey, Kelvin, do you have any copywriting products?

Aha…I thought you’d never ask.

I sure do.

However, they are very expensive, and if you’ve just stumbled onto my website and don’t know me from a can of paint, you’d be nuts to buy any of my products. After all, I could be a complete copywriting novice dressed up in guru clothing. Hell, the internet has no shortage of those.

Listen: I believe you should put someone’s content to the test before shelling out your hard earned. Know this: I want to help you drag in more sales for your business before you even think about giving me a single penny. 

And that, dear website visitor, is why all my new subscribers get the following two perks:

NEW SUBSCRIBER PERK #1 - The 10-Minute Copywritng Speed Course

Fast-track your way to writing persuasive sales copy. I’m talking about copy that stomps on peoples’ greed glands while sounding credible and believable. Not easy to do. That’s why I created the 10-minute copywriting speed course. (You’re welcome)

I don’t care if you’re a sniveling beginner or a grizzled veteran, this will help you write copy that opens both minds and wallets!

FACT: most people suck at writing promotional emails...

And yet… people still seem to make email marketing profitable – lame email copy and all.

Even the most clueless of business owners who add email to their marketing arsenal will see an increase in business.

Email, dear website visitor, is a very forgiving marketing medium. And therein lies a golden opportunity. If you learn just a little email copy (as opposed to normal copywriting – yes…there’s a difference), you can truly work wonders with email marketing. Look, I could wax lyrical about email copy all day long, but let me get straight to the point:

Email and sales go together like drunk and disorderly, and…I want to prove to you how easy it is to write emails people love to read and buy from. The notion that you need to be well versed in direct response marketing and be a certified copywriting pro is just beautiful nonsense. Not saying that won’t help… of course it’d help. What I am saying is that email is a very different animal, thus, you can get away with not possessing a lick of copywriting knowledge. If you’re serious about boosting your business’s sales, you’re gonna love perk #2 …

NEW SUBSCRIBER PERK #2 - The Ultimate Email Cheat-Sheet

Don’t let their simplicity fool you. These 17 email “types” are shockingly effective for selling products and services.

“Serious business owners and marketers need only subscribe”

NOTE: The 10-Minute Copywritng Speed Course and The Ultimate Email Cheat-Sheet will be delivered to your inbox immediately upon signing up.