Don’t Bother Reading This Email If You’re “Too Busy”

A friend of mine has this cool poster hanging up in his garage.

It’s a picture of two stunning women who… ah, sorry, wrong poster.

It’s a picture of two cavemen struggling to push their cart with square wheels. Another caveman (a maverick) comes up to them with round wheels. “Hey guys, I can help you” says the caveman holding up the round wheels. The two struggling cavemen look at him and say, “No thanks, we’re too busy.”

You know, this poster illustrates a quirk in human nature.

That quirk being this:

We get so caught up in doing things our way, we miss all the opportunities (round wheels) that surround us.

Look, I’m as guilty as the next guy when it comes to stubbornly (and stupidly) doing things my way. I mean, I still use the hunt and peck typing method, for crying out loud.


Because¬†I’m “too busy” to learn the correct method.

However, when it comes to sales and marketing, I’m forever looking for round wheels. (i.e. faster, easier, and better ways)

Over the years I’ve come across a few sales and marketing round wheels that have helped move my business along nicely.

And in terms of email marketing…

…I Have More Round Wheels Than Goodyear!

If you’re not “too busy”, you can check out my Playbook wherein I reveal all those round wheels.

Just roll here: The Maverick’s Email Playbook


I’m out.



Email Marketing Maverick

P.S. Do you know someone who uses the hunt and peck method of typing? If you do, here’s a cool little prank you can play on them. Take a little screwdriver and gently pop off all the keys on their keyboard, and replace them completely at random. If you want to get really clever, you can leave a little message for them with the keys.¬†Either way, doing this will drive your friend totally bonkers when they sit down to type. Funny stuff, eh? You’re welcome.