Email Content Ideas For The Creatively Impaired

A lot of my subscribers struggle coming up with content ideas for their emails.

I bet that doesn’t surprise you, eh?

Perhaps you are one of them.

If you are, I have very good news.

I have dedicated today’s email to eliminating this (unnecessary) problem.

Over the next few days, I’m going to give you some content ideas that, unless you’re completely brain-dead, will get your sluggish mind whirling with ideas for your emails and content.

Now, to give context to the following content ideas, I will use the promotion of a physiotherapy service for the all examples, ok?

I have chosen a physiotherapy service for no other reason than it’s what first popped into my mind. (I’ve been frequenting one lately)

Now, grab yourself a coffee or some type of beverage to perk up your (working) brain cells. I want you mentally alert for this one.

I’ll wait.


You say you don’t need such a drink?

Hmn, we’ll see.

Let us then commence.

BTW, all the following (genius) content ideas will all be off the top of my head.

If you think I told you that just to show off, then you are indeed very perceptive.

Alright, enuff messin’ around.

Here’s the first content idea: “The Surprising Benefit”

Yes my friend, if the Maverick were a physiotherapist, I would most certainly talk about…


I must say this first:

Please do not think to yourself, “Hey, this won’t be applicable for me, I’m not a physiotherapist; I sell sports equipment (or whatever).” That would be a huge error on your part. You see, all these content ideas have cross-application. Meaning, they will work for almost any product or service you could imagine.


Now, where was I?

Oh yeah, if I were a physiotherapist, I would write a promotional email about sex. (This content idea is called: The surprise benefit, remember?)

Now, with a topic like sex, you can’t just come straight out and start talking about it, unless, of course, you are in the adult entertainment industry and you sell sex toys, for example. No, if you’re a respectable physiotherapist you will want to sneak up on the topic.

Something like this:

Subject line: (Warning: Adult Theme) The “surprising benefit” of remedial massage.

Dear subscribers,

As you saw in my subject line, this email does indeed contain an adult theme.

I’m sure you want to know what this is all about, so I’ll get straight to it.

Most people know that getting a remedial massage improves blood circulation, but few people know that improved blood circulation increases your immunity, and, even fewer people realize that improved circulation can dramatically boost one’s libido.

Now, before I continue, let me say this:

The last thing in the world I want to do is offend anyone.

Thus, I feel I should issue you one more warning:

If the subject of sex embarrasses you or if your religion teaches you that it is bad, or if you consider it offensive, then please stop reading right now because…

…The rest of this email is about sex!

However, if you feel that great sex is part of having an enjoyable and healthy lifestyle, please continue.

Okay, with that out of the way, I’ll continue.

It’s true, getting a remedial message can really improve your sex life.

How so?


Because sexual arousal depends greatly on proper blood flow, getting a remedial massage is one of the best ways to improve your sexual functioning and libido.

You know, I’ve heard too many horror stories of people taking dangerous medications to improve low libido. In many cases, it’s simply not necessary. I don’t know if there are any safe medications on the market, but here’s what I do know:

Getting a remedial massage is most definitely the safest way to increase one’s libido.

Well, anyway, I just wanted to share this little-known “surprising benefit” with you.

Oh yeah, I almost forgot.

Another benefit of getting a remedial massage is that it simply puts you in a good mood.

You see, the deep massaging triggers a surge of endorphins into your bloodstream which instantly lifts your mood.

So, think about….

…with benefits like that, you truly won’t be able to wipe the grin off your face!


Dr. John Handler


Alright, so that’s that one.

Now, here’s what I want you to do:

Grab a pen and a piece of paper and write down at least 3 surprising benefits of your product or service.

And don’t be stubborn.

I mean really do grab a piece of paper and write down at least three surprising benefits of your product or service, ok?

Then what you do is, you write a promotional email based on each of those surprise benefits.

You follow.


Now, that’s it for today.

Kelvin, what if I can’t think of 3 surprising benefits of my product?

Ah, see, I told ya you should have grabbed that coffee.

Look, if you can’t think of 3 surprise benefits of your product or service, you are beyond all help.

I’m sorry, I can help the creatively impaired, but I can’t help the brain dead.

But don’t worry, I suspect you just doubt yourself. Trust me, once you think of one surprising benefit, two more ideas will come easily. It’s always the first idea that’s the hardest.

Well anyway, I hope you enjoyed (and profit from) today’s email.

If you want more clever content ideas, stayed tuned because I’ll be drip feeding you a whole lot more over the next few days.

P.S. For those of you who want to supercharge your persuasive skills, email copywriting and content creation, go ye here: The Maverick’s Email Playbook

P.S.S. Do ever stop to think how lucky you are to be one of my subscribers? I mean, with all this valuable content I spoonfeed you, how could you not, right? Well, guess what? I’m just warmin’ up, Bubba. Wait till you read my next few emails.

If you don’t already consider yourself highly fortunate to be on my list (is that even possible?), you will soon enough.





Email Marketing Maverick