“Real success is not on the stage, but off the stage as a human being, and how you get along with your fellow man.” ~ Sammy Davis, Jr.
The real success of an email marketer is not in their email copy, but in their product or service and how they treat their customers.
At the end of the email, you either have a product or service that truly helps your subscribers or you don’t.
And, you either give a damn about your subscribers or you don’t.
Sure, email copy is important, but compared to having a great product or service and caring for your subscribers, it’s small potatoes…entry-level….bush-league….exiguous…two-bit….small fry.
Capisce?
[Steps off soapbox, hops on high horse]
Now, for those of you who stubbornly continue to write nonprofit emails (i.e., emails that put subscribers to sleep, have dog puke sales copy, and have resistible offers), I have one thing to say to you:
Stop it!
Look, you’re a good person, aren’t you?
And, I bet you have a great product or service, too, right?
Hmn, that’s what I thought.
So, what are you waiting for?
Go here Email Playbook and start punching out righteous and profitable emails!
Peace.
Kelvin
Email Marketing Maverick
P.S. Want to know how to turn your subscribers into customers? Then proceed here: The Ultimate Email Cheat-Sheet