Free Access to Kelvin’s Ultimate Email Cheat-Sheet and 10 Minute Copy Speed Course

How To Get Your Subscribers To Cross Your Palm With Silver

 

Yesterday, I promised to deliver unto you two most excellent ways to charge what you’re really worth and have your subscribers happily pay it.

I will now fulfill that promise.

Here goes.

In my last email, I waxed lyrical about the importance of showing your subscribers the value of your product or service in your sales pitch.

And yes, that is incredibly important and effective. However, it takes some serious copywriting chops to pull it off.

In fact, you need to be a shockingly good copywriter to write a sales message that gets folks to cough up their hard-earned.

Well, that’s the bad news.

Here’s the good news:

The two ways I’m about to show you don’t require you to be a great copywriter. Nope. I’m gonna show two ways to get your subscribers to cross your palm with silver even if you don’t have a lick of copywriting knowledge or ability. Trust me, Buckwheat, if you have at least half a brain, you can do this.

You ready?

OK, here’s the first way: Get your subscribers to know, like, and TRUST you.

Listen up:

One of the biggest obstacles to selling your wares is not being trusted.

No trust – no sale.

It’s that simple.

Now, pay close attention to the following tip:

Every email you send your subscriber should have a trust-building aspect to it.

Here are a few ‘trust-building’ email ideas you can deploy:

  • The “behind the curtain” email. This is where you let your subscribers in on a few insider secrets of your business.
  • The “I’m not perfect” email. This is an email where you admit a flaw. It could be a flaw in your product or service, or it could be a personal foible. (Most business owners don’t have the sugarlumps do this, but that’s because they don’t understand the incredible amount of trust and goodwill it creates.
  • The “personal story” email. This could be a story about anything, really. What you do is, you talk about something personal in great detail, which builds trust, and then you segue into your sales pitch.

Alrighty, that’s the first way.

Here’s the second: Prove you’re the real deal.

Another common reason subscribers don’t buy from you is that they don’t believe your product or service will do what you say it will do, or they don’t believe you are the credible expert you claim to be.

Verily I say unto you, after ‘trust’, ‘proof’ is the most powerful element in all of sales. If you can prove that your product or service produces the goods, or that you are indeed are a credible expert, you’ve pretty much got the sale in the bag.

Listen:

One of the very best ways to prove you are the expert you claim to be is by simply drip-feeding your subscribers with expert advice in all your emails. I’m talking about giving helpful tidbits of relevant information. Over time, there will be no denying you know what you’re talking about.

Another tip:

Every time a customer compliments you or has had some success with your product or service, ask them for permission to share their experience in one of your promotional emails.

The bottom line is this:

If you can get your subscribers to trust you, and prove to them that you’re a stone-cold expert, then it will only be a matter of time before your subscribers run to your product or service’s loving arms with credit card in hand.

Well, that’s it in a nutshell.

But of course, the devil is in the details.

I’ll finish with this:

When you boil it all down…

…Everything Fails Without The Details!

For those who want the details…

…hightail it here: The Maverick’s Email Playbook

 

Peace.

 

Kelvin

Email Marketing Maverick

P.S. Want to know how to turn your subscribers into customers? Then proceed here: The Ultimate Email Cheat-Sheet

Hey, Kelvin, do you have any copywriting products?

Aha…I thought you’d never ask.

I sure do.

However, they are very expensive, and if you’ve just stumbled onto my website and don’t know me from a can of paint, you’d be nuts to buy any of my products. After all, I could be a complete copywriting novice dressed up in guru clothing. Hell, the internet has no shortage of those.

Listen: I believe you should put someone’s content to the test before shelling out your hard earned. Know this: I want to help you drag in more sales for your business before you even think about giving me a single penny. 

And that, dear website visitor, is why all my new subscribers get the following two perks:

NEW SUBSCRIBER PERK #1 - The 10-Minute Copywritng Speed Course

Fast-track your way to writing persuasive sales copy. I’m talking about copy that stomps on peoples’ greed glands while sounding credible and believable. Not easy to do. That’s why I created the 10-minute copywriting speed course. (You’re welcome)

I don’t care if you’re a sniveling beginner or a grizzled veteran, this will help you write copy that opens both minds and wallets!

FACT: most people suck at writing promotional emails...

And yet… people still seem to make email marketing profitable – lame email copy and all.

Even the most clueless of business owners who add email to their marketing arsenal will see an increase in business.

Email, dear website visitor, is a very forgiving marketing medium. And therein lies a golden opportunity. If you learn just a little email copy (as opposed to normal copywriting – yes…there’s a difference), you can truly work wonders with email marketing. Look, I could wax lyrical about email copy all day long, but let me get straight to the point:

Email and sales go together like drunk and disorderly, and…I want to prove to you how easy it is to write emails people love to read and buy from. The notion that you need to be well versed in direct response marketing and be a certified copywriting pro is just beautiful nonsense. Not saying that won’t help… of course it’d help. What I am saying is that email is a very different animal, thus, you can get away with not possessing a lick of copywriting knowledge. If you’re serious about boosting your business’s sales, you’re gonna love perk #2 …

NEW SUBSCRIBER PERK #2 - The Ultimate Email Cheat-Sheet

Don’t let their simplicity fool you. These 17 email “types” are shockingly effective for selling products and services.

“Serious business owners and marketers need only subscribe”

NOTE: The 10-Minute Copywritng Speed Course and The Ultimate Email Cheat-Sheet will be delivered to your inbox immediately upon signing up.