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The ‘Hot For Librarian’ Marketing Secret

 

Okay, let’s dive right into this valuable lesson that is sure to bring you more of the green stuff.

There’s a popular maxim in marketing which says: If you’re marketing to everyone, you’re marketing to no one.

Well, here’s a little variation to that maxim concerning email.

Here goes:

If you’re trying to please all your subscribers, you won’t please any of them.

For example, if you sell to dog owners, don’t worry about offending the cat owners.

If you sell to hard-core vegans, don’t worry about offending the vegetarians.

Look, you gotta know who your ideal customer is… then, once you have identified who they are, keep them firmly front-of-mind. Advertise to them only. Write promotional emails to them alone. Focus solely on them.

Get this in your head: Seek Only To Please Your Ideal Customer And Forget Everyone Else!

Yes my friend, to be a truly successful email marketer you must become obsessed with your ideal customer (target market).

Let me put it this way:

Imagine this:

You are single and pathetically lonely. And, to take your mind of being miserable and lonely, you throw yourself into your work; thus, you are always at the office. Your office is situated right near the town library. And one day you’re sitting at your office desk feeling totally spent. You glance out your office window, and your eyes suddenly fixate on the town library. You think to yourself: “Hmn, I haven’t been there for a while, maybe I should head over and take a little break.”

So you boogie on over to the library.

Once inside, you find yourself a book on marketing to read but you quickly realize it’s nowhere near as good as other marketing books you have read, such as 81 Days To Becoming an Online Sales Machine, and Van Halen’s Self Promotional Secret Every Email Marketer Should Be Using (BTW, I have a new book which I will be releasing on Amazon next month.)

Well anyways, as you’re skimming through the lame marketing book, you look up, and your lonely eyes see a gorgeous blond (or handsome gentleman, if applicable) And, she happens to be in the marketing section…with you!

You get to talking with this blonde lass, and the two of you seem to ‘hit it off’ just great.

She is very flirtatious with you, and when you go to leave, she says in the most sultry voice you’ve ever heard, “BTW, I’m the new librarian here, I hope to see again soon.”

Now, tell me, after walking out of the library, what do you think will be occupying the majority of your thoughts for the next 24 hours?

That’s right….

...The Hot Little Librarian!

Yup, you’ll be thinking about to her to the exclusion of almost everyone else you know.

You will be driving in your car and you’ll start wondering what she’s up to.

You will be brushing your teeth and be wondering what she’s thinking.

In other words, you will OBSESS over her.

And that my friend, is the level of focus and attention you must give your ideal customer when it comes to your marketing.

I’m not saying it’s easy.

I’m saying that’s what it takes.

If you want your marketing and sales messages to become hugely profitable, that is.

Lemme ask you:

How often do you stop and ask yourself, “What is my ideal customer doing right now? What are they thinking about? What are they struggling with? What do they really want?”

Yea, verily I say, the marketer who doesn’t ask those questions will get their clock cleaned by the marketer who does.

Listen: The sooner you realize that “selling” is first and foremost all about your market, and not about your product or service, the better.

Legendary marketer, Claude Hopkins once stated that all the results depend on the consumer. All your wholesale demand, all your retail demand, depends on your ability to understand your consumer.

And, of course, he’s right!

Hey, Kelvin, I get it already!  You gotta understand, and please only your ideal customer. But Kelvin, I just wanna know how to get my lazy subscribers to respond to my emails and buy my stuff!

Listen, Pookie, what I just shared with you is a crucial ingredient to getting your subscribers to respond to your marketing messages.

Granted, it ain’t the whole story. (not by a long shot)

If you want the whole story….go ye here: The Maverick’s Playbook To Doubling Your Sales

Just make sure you’ve done your homework on your market. (i.e., know thy market) I can’t do that part for you.

However, if you want to know how to write persuasive emails that cause subscribers to willingly and happily shell out their hard earned for your product or service….

…then I’m your huckleberry.

 

 

Kelvin

Email Marketing Maverick

Hey, Kelvin, do you have any copywriting products?

Aha…I thought you’d never ask.

I sure do.

However, they are very expensive, and if you’ve just stumbled onto my website and don’t know me from a can of paint, you’d be nuts to buy any of my products. After all, I could be a complete copywriting novice dressed up in guru clothing. Hell, the internet has no shortage of those.

Listen: I believe you should put someone’s content to the test before shelling out your hard earned. Know this: I want to help you drag in more sales for your business before you even think about giving me a single penny. 

And that, dear website visitor, is why all my new subscribers get the following two perks:

NEW SUBSCRIBER PERK #1 - The 10-Minute Copywritng Speed Course

Fast-track your way to writing persuasive sales copy. I’m talking about copy that stomps on peoples’ greed glands while sounding credible and believable. Not easy to do. That’s why I created the 10-minute copywriting speed course. (You’re welcome)

I don’t care if you’re a sniveling beginner or a grizzled veteran, this will help you write copy that opens both minds and wallets!

FACT: most people suck at writing promotional emails...

And yet… people still seem to make email marketing profitable – lame email copy and all.

Even the most clueless of business owners who add email to their marketing arsenal will see an increase in business.

Email, dear website visitor, is a very forgiving marketing medium. And therein lies a golden opportunity. If you learn just a little email copy (as opposed to normal copywriting – yes…there’s a difference), you can truly work wonders with email marketing. Look, I could wax lyrical about email copy all day long, but let me get straight to the point:

Email and sales go together like drunk and disorderly, and…I want to prove to you how easy it is to write emails people love to read and buy from. The notion that you need to be well versed in direct response marketing and be a certified copywriting pro is just beautiful nonsense. Not saying that won’t help… of course it’d help. What I am saying is that email is a very different animal, thus, you can get away with not possessing a lick of copywriting knowledge. If you’re serious about boosting your business’s sales, you’re gonna love perk #2 …

NEW SUBSCRIBER PERK #2 - The Ultimate Email Cheat-Sheet

Don’t let their simplicity fool you. These 17 email “types” are shockingly effective for selling products and services.

“Serious business owners and marketers need only subscribe”

NOTE: The 10-Minute Copywritng Speed Course and The Ultimate Email Cheat-Sheet will be delivered to your inbox immediately upon signing up.