Free Access to Kelvin’s Ultimate Email Cheat-Sheet and 10 Minute Copy Speed Course

I like My Subscribers How I Like My Coffee

 

I like my subscribers how I like my coffee – hot or cold.

In winter, I love me some smokin’ hot espresso.

In summer, I scarf down iced coffees like Norm Peterson scarfs down beer. (Actually, that is now not true. Since finding out I’m dairy intolerant, I no longer drink iced coffee. But why let the truth get in the way of a good analogy, eh?)

Okay, so how does this little analogy work with subscribers of a newsletter?

Here’s how:

A hot subscriber is a subscriber who loves you and your products or service.

These red-hot subscribers open all your emails, buy all your products and are your biggest promoters and advocates.

In their eyes, the sun shines through your arse.

Pardon me.

Now, let’s talk about the “cold” subscriber.

A cold subscriber is a subscriber who hates you and everything you stand for.

These bitter cold subscribers open all your emails too, yet for a very different reason. The reason?

To see how much angrier they can get with you. And once they find something to get offended about, they love to let you know how offended it made them, using lots of colorful languages. Sure, some of these subscribers can be a real painus in the anus, but interestingly enough, I find most of them to be kinda funny.

They bring me some much-needed amusement.

In fact, when they unsubscribe, I’m almost sad to see them go.

You see, although these frigid, cold and bitter subscribers will rarely ever buy, they at least respond to your emails. They’re either going to hate-read your newsletters and let you know about every damn thing that upsets them, or they simply just unsubscribe.

No harm, no foul.

Now, let’s talk about the remaining subscribers. That being: Warm subscribers.

A “warm” subscriber is a subscriber who is indifferent towards you. They don’t love you and they don’t hate you.

These sickly warm subscribers rarely ever open your emails. And if they do, they dismiss it like Harrison Ford dismisses an interviewer’s question. Basically, these warm subscribers just sit on your list and do nothing. They are nothing but dead wood.

Oh, how I do detest the warm subscriber and their impassivity.

To me, they’re as disgusting as warm coffee…no, worse! At least warm coffee is easily disposed of. It’s much harder to rid your list of warm subscribers who linger like the smell of cigarette smoke in a chain-smoker’s car.

Now listen up:

If you truly want to make some serious bucks with email marketing, you must minimize the third group (warm subscribers) as much as humanly possible.

But how does one avoid building a big, fat list of apathetic, lukewarm subscribers?

Simple.

By branding yourself.

You see, if you do not effectively brand yourself, your subscribers will treat you like a red-headed stepchild. You will simply not get the time and attention you deserve. I mean, you have a good product or service that will help your subscribers, right? Well, what are you doing to separate yourself from your competition?

You do realize your subscribers are getting a ton of advertising from people who are marketing the same product or service as you? Well, you’d better come across as being different.

Real different.

Listen, the hard cold reality is this:

Your subscribers will never come to know how beneficial your product or service could be in their lives if YOU never become a priority in THEIR email inbox.

The question is: when they see your name pop up in their inbox, will they give you the time of day or the click away?

Look, if you successfully brand yourself, there’s no question…you WILL become a priority in their inbox.

Yes, my little marketing crony, you will become…

…The Diamond Among The Lumps of Coal In Your Subscriber’s Inbox!

That’s right, if you can successfully brand yourself, you’ll be able to get all the attention your greedy little heart desires.

But how does one effectively brand themselves?

Enter the Maverick’s Email Playbook.

It ain’t just a manual for email copywriting. No siree!

Besides being one of the most comprehensive manifestos on email copywriting, it also has a section on ‘branding’ where I reveal a little-known 3-step-formula for branding yourself. This is taken right out of Jay-Z’s playbook.

It’s actually very simple, yet hardly anyone does this.

Full scoop here: The Maverick’s Playbook

Hey, question for you:

What do you find most difficult when writing a promotional email?

Hit reply and let me know, eh?

Or maybe you just wanna let me know how wonderful (and valuable) all my emails are…that’s fine too.

BTW, I will be releasing a new book on Amazon next month. This book is sure to perk up the sagging profits in anyone’s business. But more about that later.

Hope you’re doin’ well.

 

Peace.

Kelvin

Email Marketing Maverick

 

 

Hey, Kelvin, do you have any copywriting products?

Aha…I thought you’d never ask.

I sure do.

However, they are very expensive, and if you’ve just stumbled onto my website and don’t know me from a can of paint, you’d be nuts to buy any of my products. After all, I could be a complete copywriting novice dressed up in guru clothing. Hell, the internet has no shortage of those.

Listen: I believe you should put someone’s content to the test before shelling out your hard earned. Know this: I want to help you drag in more sales for your business before you even think about giving me a single penny. 

And that, dear website visitor, is why all my new subscribers get the following two perks:

NEW SUBSCRIBER PERK #1 - The 10-Minute Copywritng Speed Course

Fast-track your way to writing persuasive sales copy. I’m talking about copy that stomps on peoples’ greed glands while sounding credible and believable. Not easy to do. That’s why I created the 10-minute copywriting speed course. (You’re welcome)

I don’t care if you’re a sniveling beginner or a grizzled veteran, this will help you write copy that opens both minds and wallets!

FACT: most people suck at writing promotional emails...

And yet… people still seem to make email marketing profitable – lame email copy and all.

Even the most clueless of business owners who add email to their marketing arsenal will see an increase in business.

Email, dear website visitor, is a very forgiving marketing medium. And therein lies a golden opportunity. If you learn just a little email copy (as opposed to normal copywriting – yes…there’s a difference), you can truly work wonders with email marketing. Look, I could wax lyrical about email copy all day long, but let me get straight to the point:

Email and sales go together like drunk and disorderly, and…I want to prove to you how easy it is to write emails people love to read and buy from. The notion that you need to be well versed in direct response marketing and be a certified copywriting pro is just beautiful nonsense. Not saying that won’t help… of course it’d help. What I am saying is that email is a very different animal, thus, you can get away with not possessing a lick of copywriting knowledge. If you’re serious about boosting your business’s sales, you’re gonna love perk #2 …

NEW SUBSCRIBER PERK #2 - The Ultimate Email Cheat-Sheet

Don’t let their simplicity fool you. These 17 email “types” are shockingly effective for selling products and services.

“Serious business owners and marketers need only subscribe”

NOTE: The 10-Minute Copywritng Speed Course and The Ultimate Email Cheat-Sheet will be delivered to your inbox immediately upon signing up.