Free Access to Kelvin’s Ultimate Email Cheat-Sheet and 10 Minute Copy Speed Course

Love, Waldo, and a Good Barber

Dear subscriber,

Let’s talk about truth in advertising.

Truth in advertising is like love, Waldo, and a good barber – very hard to find.

But if you look hard enough and long enough, you sometimes get lucky and find it.

Like I did last week. That’s right. I found a company that has based its entire marketing campaign on brutal honesty. They are now America’s fastest-growing company in the health and wellness space. Not only do they do marketing their product with bare naked truth, but they do it with a sense of humor. Powerful combo, my friend.

The CEO of this company is a diabolically clever dude. Not only is he very intelligent, but he’s a complete maverick (the two normally go together). And, like all mavericks, he’s totally unemployable. This guy’s been booted out of more advertising agencies than Keith Moon was kicked out of hotels.

Why?

Simply because this guy’s marketing ideas are seen to be (at least by all the advertising suits) too crazy and outlandish.

Well, this dude had the last laugh. You see, this cat went off and started his own business, and his marketing campaigns are now so successful, so good, and so impactful that they are the envy of every advertising agency in the world. In fact, his marketing campaigns are being used as a case study at Harvard Business school and other prominent business schools that teach marking and branding.

Ah, so what?

How can this guy’s success help you and your business?

Well, it depends.

It depends on whether you get to read the June issue or not.

You see, the June issue is chock-a-block full of marketing and branding secrets taken straight out of this marketing genius’s playbook.

Here are some of those secrets inside this issue:

*An oldie but goodie advertising trick (used by many bottled water companies in the 90s) for getting consumers to (1) adopt a new way of thinking (2) create new habits, and (3) want to buy from your brand. Here’s how you can use it in your business… – page 9

*A borderline devious (but totally ethical) marketing trick used by the world’s top advertising agencies to help brands capture market share in overheated markets. (If you’re in a cutthroat market where your competitors are selling similar products, then carefully read page 10 and apply what you learn therein and watch what happens.)

*Why white-collar professionals should study the advertising of brands such as Snickers, Skittles, Budweiser, and Cheetos. (I realize this advice seems a little strange, but if you’re a lawyer, chiropractor, accountant realtor, doctor, or software developer, for example, this could very well be the best marketing advice you ever get. – page 11)

*Perhaps the #1 most underrated element in all of marketing. Why this viciously effective marketing element is ignored by so many marketers is beyond me. But Brands that embrace this element seem to always do better than their competitors that don’t. (This powerful marketing element is a major part of my personal brand, and I believe it’s responsible for my small but rabid and fiercely loyal customer base. See full details on page 12)

To grab this issue, visit here: https://kelvindorsey.com/mavericks-inner-circle/

Your friend,

Kelvin

Email Marketing Maverick

Hey, Kelvin, do you have any copywriting products?

Aha…I thought you’d never ask.

I sure do.

However, they are very expensive, and if you’ve just stumbled onto my website and don’t know me from a can of paint, you’d be nuts to buy any of my products. After all, I could be a complete copywriting novice dressed up in guru clothing. Hell, the internet has no shortage of those.

Listen: I believe you should put someone’s content to the test before shelling out your hard earned. Know this: I want to help you drag in more sales for your business before you even think about giving me a single penny.

And that, dear website visitor, is why all my new subscribers get the following two perks:

NEW SUBSCRIBER PERK #1 - The 10-Minute Copywritng Speed Course

Fast-track your way to writing persuasive sales copy. I’m talking about copy that stomps on peoples’ greed glands while sounding credible and believable. Not easy to do. That’s why I created the 10-minute copywriting speed course. (You’re welcome)

I don’t care if you’re a sniveling beginner or a grizzled veteran, this will help you write copy that opens both minds and wallets!

FACT: most people suck at writing promotional emails...

And yet… people still seem to make email marketing profitable – lame email copy and all.

Even the most clueless of business owners who add email to their marketing arsenal will see an increase in business.

Email, dear website visitor, is a very forgiving marketing medium. And therein lies a golden opportunity. If you learn just a little email copy (as opposed to normal copywriting – yes…there’s a difference), you can truly work wonders with email marketing. Look, I could wax lyrical about email copy all day long, but let me get straight to the point:

Email and sales go together like drunk and disorderly, and…I want to prove to you how easy it is to write emails people love to read and buy from. The notion that you need to be well versed in direct response marketing and be a certified copywriting pro is just beautiful nonsense. Not saying that won’t help… of course it’d help. What I am saying is that email is a very different animal, thus, you can get away with not possessing a lick of copywriting knowledge. If you’re serious about boosting your business’s sales, you’re gonna love perk #2 …

NEW SUBSCRIBER PERK #2 - The Ultimate Email Cheat-Sheet

Don’t let their simplicity fool you. These 17 email “types” are shockingly effective for selling products and services.

"Kelvin has always given outstanding ways of improving your email marketing responses with proven mind blowing tips and secrets."

"Kelvin cuts through the crap. What he teaches just makes sense."

"This Maverick guy is oh so different. Kinda crazy in a delightful (and profitable) way! He is the one Goo-Ruu who really gets it . . . when it comes to the psychology of sales, he routinely hits it out of the park ! I use his insights in my retail sales job, which has surprisingly elevated me to making Honda’s "Counsel of Sales Leaders" two years in a row !

"Kevin offers great tips and advice... I have truly enjoyed his book and emails... it has helped me tremendously..."

"Kelvin Dorsey is the REAL DEAL."

"Get ready for some "Ah Ha" moments all throughout Kelvin's writings."

"Daily gems kept me interested and reinforced some things that needed reinforcing."

"Best money I’ve invested in my business online in 10 years."

"Kelvin Dorsey is crazy. That’s why I like him."

"Kelvin is the real deal. If you want to learn about copywriting and building a business that draws your ideal person to you, then you need to read his stuff."

"The way Kelvin writes his content, you will be literally laughing out loud!"

"If I can learn to write half this good I'll be eating shrimp from the Barbie every night!!!"

"His stories are very effective."

"Kelvin reveals all of the tricks and "secrets" of the salesman's trade without resorting to dishonesty."

"Great example of what a good marketer does best, sell himself. Hip and a little crude but entertaining information."

"Kelvin knows what he is talking about. His content has helped me sharpen my copywriting skills, email marketing skills, and speaking skills. Yes, speaking skills!"

"You will learn a lot."

"Kelvin provides extraordinary insight into successful online marketing."