Maverickism #1

“People are more likely to agree with you if you first agree with them – by showing them that you have a sympathetic ¬†understanding of how they already feel.” ~ Victor O. Schwab

If you can describe how your prospect feels better than they can communicate it themselves, you will have them eating out of your hand.

When people feel understood, their defenses come down.

Listen: The chances of a subscriber buying your product or service while they’re in ‘defense mode’ is about as likely as a woman accepting a drink from Bill Cosby.



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