“I like to have a peek, see what the audience is doing during the opening act, because it gives you a clue and gives you a good feeling of where you are – the air can be different in different places.” ~ Mick Jagger
A wise performer will tailor their performance to fit their audience.
A comedian knows if he tells a redneck joke in a Nashville club, it’ll go over like a turd in a punch bowl.
He also knows if he tells a redneck joke in a New York club, he’ll get laughs.
It’s all about knowing your audience.
In marketing, we call that your ‘message to market match’.
I know, I know, it can be tricky to get a “good read” on your market with email marketing. I mean, you can’t see these people. They’re just a list of names on a data base. With email marketing, you can’t just peek behind the curtain to get a good “feel” for your audience, right?
Wrong!
You most certainly can, Bubba.
Here’s how I go about getting a good feel for my subscribers (audience).
Every once in a while I like to scan through my data base of customers and subscribers. What I’m doing is, I’m looking for clues that will tell me who these people are.
You’ll be surprised how much intel a simple email address can give you.
What am I looking for?
I’m looking to see where my customers live. I’m looking to see if they are male or female. (sounds creepy, doesn’t it?) I’m looking to see what industry they’re in. You know, a lot of email addresses will flat-out tell you the subscriber’s name and business name.
Priceless.
Okay, what else can you do to get a good feel for your audience?
Well, every once in a while, I like to invite my subscribers to hit reply to my emails. You know, communicating with my subscribers has given me a ton of invaluable information on how to better serve them. I don’t have to guess what they need help with… they tell me!
Of course, you have to give them a good reason to do so.
You see, your subscribers are like teenagers. You almost have to trick them into having a conversation with you, but if you can get them talking, you’ll both end up having a great chat.
Look, I think you’re picking up what I’m putting down here, right!
Just to be sure, what I’m saying here is this: Get more “hands on” with your subscribers!
Yes indeedy, when it comes to your subscriber base, you need to be more hands on than Donald Trump with a female civil servant.
End of lesson.
P.S. I’ve had a lot of my subscribers contact me about my Playbook over this last week. Some subscribers have politely asked me when exactly will it be ready, which is fine. I gave them a straight up answer. However, there were some subscribers who bitched and moaned about how I’m taking too long and that I’m “over playing my hand with the launch” of this Playbook product. Others have questioned whether there is such a product.
Well, I have a definite opinion on all this: I don’t care!
Look, all that doesn’t mean anything to you, I guess.
All you really need to know is this:
If you wanna to get your greedy little paws on my Email Playbook, now you can!
You can check it out here: The Maverick’s Playbook
So there.
Are we all happy now?
P.S.S. As some of you will see, this product is for serious marketers ONLY.
Talk to you soon.
Kelvin
Email Marketing Maverick
