Free Access to Kelvin’s Ultimate Email Cheat-Sheet and 10 Minute Copy Speed Course

Napoleon Bonaparte and Mary Kay Ash’s Big Secret For Getting People’s Fierce Obedience & Murderous loyalty

Dear subscriber,

On Napoleon Bonaparte’s first battle as commanding general…

… one of his generals turned to a colleague and whispered, “I don’t know why, but the little bastard scares me.”

I’ve always liked that quote.

It speaks volumes about Bonaparte’s leadership.

And, leadership is everything in business.

FACT: behind every long-standing business or company is a strong leader. Sadly, strong and effective leaders are harder to find than toilet paper during a lockdown.

Listen, put together a team, a club, an organization, or a business without a strong leader at the helm, and, like a poorly assembled boy band…

… It Ain’t Gonna Last!

Now, back to Napoleon Bonaparte.

If you think Bonaparte’s uncanny ability to get fierce obedience and murderous loyalty from his men was through intimation alone, you are very wrong. Believe it or not, his leadership style can be most likened to that of the founder of Mary Kay Cosmetics – Mary Kay Ash.

Both these leaders discovered a way to (1) win people’s undying loyalty (2) have their people desperately trying to stay in their good graces, and (3) get their people to happily go above and beyond the call of duty.

What was their big secret?

And can you use their secret to motivate your people?

The answer is yes and yes.

On pages 8-9 of July’s issue, I break down their secret to getting people to do your bidding while having them almost desperate to please and impress you.

Any leader who isn’t using this powerful secret is simply not going to bring out the best in their people.

Plain and simple.

What else is in July’s issue?

I’m glad you asked.

Just look below.

More Goodies Inside of July’s Issue:

*Sex and money are the two biggest motivators, especially for men, right? (That’s what most people think, but read this… – page 8)

*Mary Kay Ash’s shrewd (very shrewd) “R&P” method for motivating, inspiring, and influencing her 1,000+ consultants who worked directly under her. (They gave her their undying loyalty and happily worked like mules. Here’s how she did it… and how you can use it to inspire and motivate people in your business, social, and family life.)

*Why “how-tos” are grossly overrated and what really matters when learning a new skill. – page 8

*What the world-famous designer Oscar De la Renta knows about customer satisfaction that you probably don’t. And why you should give a damn. – page 9

*A stupid obvious sales tip most salespeople pay much lip service to but when it comes to executing it… they’re about as useless as a pedal-powered wheelchair. – page 9

If you’re wanting this issue, I wouldn’t dawdle if I were you. To ensure you get this issue, carefully read the important (but delightful) details here: https://kelvindorsey.com/mavericks-inner-circle/

Tomorrow…

I’ll tell you about July’s ridiculously good audio. If you don’t become a more effective salesperson or copywriter after listening to this audio, then you must share this audio with your carer and ask them to explain it to you through pantomime.

Hey, I know that pissed some of you off, but guess what?

I bet it also made some of you laugh, and that’s what we all need right now, isn’t it?

Whatever.

Your friend,

Kelvin

Email Marketing Maverick

Hey, Kelvin, do you have any copywriting products?

Aha…I thought you’d never ask.

I sure do.

However, they are very expensive, and if you’ve just stumbled onto my website and don’t know me from a can of paint, you’d be nuts to buy any of my products. After all, I could be a complete copywriting novice dressed up in guru clothing. Hell, the internet has no shortage of those.

Listen: I believe you should put someone’s content to the test before shelling out your hard earned. Know this: I want to help you drag in more sales for your business before you even think about giving me a single penny.

And that, dear website visitor, is why all my new subscribers get the following two perks:

NEW SUBSCRIBER PERK #1 - The 10-Minute Copywritng Speed Course

Fast-track your way to writing persuasive sales copy. I’m talking about copy that stomps on peoples’ greed glands while sounding credible and believable. Not easy to do. That’s why I created the 10-minute copywriting speed course. (You’re welcome)

I don’t care if you’re a sniveling beginner or a grizzled veteran, this will help you write copy that opens both minds and wallets!

FACT: most people suck at writing promotional emails...

And yet… people still seem to make email marketing profitable – lame email copy and all.

Even the most clueless of business owners who add email to their marketing arsenal will see an increase in business.

Email, dear website visitor, is a very forgiving marketing medium. And therein lies a golden opportunity. If you learn just a little email copy (as opposed to normal copywriting – yes…there’s a difference), you can truly work wonders with email marketing. Look, I could wax lyrical about email copy all day long, but let me get straight to the point:

Email and sales go together like drunk and disorderly, and…I want to prove to you how easy it is to write emails people love to read and buy from. The notion that you need to be well versed in direct response marketing and be a certified copywriting pro is just beautiful nonsense. Not saying that won’t help… of course it’d help. What I am saying is that email is a very different animal, thus, you can get away with not possessing a lick of copywriting knowledge. If you’re serious about boosting your business’s sales, you’re gonna love perk #2 …

NEW SUBSCRIBER PERK #2 - The Ultimate Email Cheat-Sheet

Don’t let their simplicity fool you. These 17 email “types” are shockingly effective for selling products and services.

"Kelvin has always given outstanding ways of improving your email marketing responses with proven mind blowing tips and secrets."

"Kelvin cuts through the crap. What he teaches just makes sense."

"This Maverick guy is oh so different. Kinda crazy in a delightful (and profitable) way! He is the one Goo-Ruu who really gets it . . . when it comes to the psychology of sales, he routinely hits it out of the park ! I use his insights in my retail sales job, which has surprisingly elevated me to making Honda’s "Counsel of Sales Leaders" two years in a row !

"Kevin offers great tips and advice... I have truly enjoyed his book and emails... it has helped me tremendously..."

"Kelvin Dorsey is the REAL DEAL."

"Get ready for some "Ah Ha" moments all throughout Kelvin's writings."

"Daily gems kept me interested and reinforced some things that needed reinforcing."

"Best money I’ve invested in my business online in 10 years."

"Kelvin Dorsey is crazy. That’s why I like him."

"Kelvin is the real deal. If you want to learn about copywriting and building a business that draws your ideal person to you, then you need to read his stuff."

"The way Kelvin writes his content, you will be literally laughing out loud!"

"If I can learn to write half this good I'll be eating shrimp from the Barbie every night!!!"

"His stories are very effective."

"Kelvin reveals all of the tricks and "secrets" of the salesman's trade without resorting to dishonesty."

"Great example of what a good marketer does best, sell himself. Hip and a little crude but entertaining information."

"Kelvin knows what he is talking about. His content has helped me sharpen my copywriting skills, email marketing skills, and speaking skills. Yes, speaking skills!"

"You will learn a lot."

"Kelvin provides extraordinary insight into successful online marketing."