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Nice Price Advice

 

Hear this:

A survivor of the Jamestown flood finally died and arrived in heaven.

He asks Peter if he can give a speech regarding his experiences and how he managed to survive. Just before he gives his speech, Peter says “Oh, by the way, just one small thing you might be interested in knowing – Noah is in the audience.”

The lesson?

This:

What seems extreme to one man may seem mild to another.

Yes, my friend, your personal story may impress some people, but will also bore others.

You see, one man’s ceiling is another man’s floor.

One man’s meat is another man’s poison.

One man’s pain is another man’s pleasure.

You get the idea, right?

In other words….

….It’s All Relative!

A case in point:

A few months ago, I was chatting with a lady who is a recent cancer survivor. She had undergone severe chemotherapy and survived to tell the tale. Unfortunately for me, this fact had slipped my mind somehow, so when she asked me how I was going, I replied thusly: “Well, not so good. You see, I’ve got this sore neck that is so stiff I can’t even sit down to work at my computer. I’ve been seeing a physiotherapist and a massage therapist and it’s still sore as hell.”

As my words were pouring out of my big yap, I suddenly remembered what she had just been through, and of course, I felt like a complete jackass.

I mean, here I was bitching and moaning to a cancer survivor about my sore neck like it was a major health crisis.

Truth is, to me, my sore neck which stopped me from working for a few weeks was a major health crisis, but to a cancer survivor, it would be no more than a minor inconvenience.

Again, it’s all relative.

Now, here’s something else that’s relative: the price of something.

Consider this:

The average Australian will happily pay $6 for a beer (425ml). However, if someone from Johannesburg, South Africa strolled into an Aussie pub and was asked pony up $6 for a beer, they would feel like they were being extorted!

Why?

Because in Johannesburg, they sell el cheapo beer.

I mean REALLY cheap.

How cheap?

Their beer sells for a paltry $1.70

Now, to turn all this into something that you can profit from (because let’s be honest, that’s what you’re waiting for, right?), let’s talk about ‘price’ for a moment.

What should you charge for YOUR product or service?

It’s a good question, isn’t it?

Well, I believe you should charge whatever your product or service is worth. No more, no less.

Now, let’s say that you offer a better product or service than your competition. Well, assuming that’s the case, then you shouldn’t feel bad about charging more. Huh? You say you DO offer a better product than your competitors, and you DON’T feel bad about charging more, however, your prospects (subscribers) aren’t prepared to pay you more?

Hmn.

I see.

Well, my dear subscriber, know this:

A low-quality sale pitch will require you charge a low price (even if you have a high-quality product or service.) Conversely, a high-quality sales pitch will allow you to charge a high price.

It’s the quality of your sales pitch that will determine how much you can charge.

What exactly is a high-quality sales pitch?

Excellent question.

And here’s an excellent answer:

A high-quality sales pitch is a sales pitch that effectively communicates the extra value that your product or service delivers. You see, a prospect won’t pay you one red cent more than what your competition charges until they’re convinced your product or service offers them more value.

How exactly do you go about delivering a high-quality sales pitch?

I’ll tell you exactly how:

Remember you were saying how your product does, in fact, deliver more value than your competition?

Well, here’s what you do:

Tell Them About it!

You know, one of the biggest hindrances to delivering an effective sales pitch is over thinking it. When you overthinking stuff (I love that word), you tend to stop seeing the obvious, thus, you stop doing the obvious.

Look, just tell your prospects what you offer that your competitors don’t.

This is so obvious yet so overlooked.

I bet you if you stopped for a few minutes to think about it, you could come up with at least two things that you offer your market that your competition don’t.

Couldn’t you?

If you can’t come up with something unique that only you can offer, you must do one of two things: (1) you must accept market prices (low prices), or… (2) get off your fat keister and start improving your product or service until you DO offer more value than your competition.

I have spoken!

Is there anything else that can be done to improve one’s sales pitches?

As a matter of fact, there is something else you can do.

Actually, there are two.

And, they aren’t that hard to do either.

And what’s more, they’re far superior ways than the aforementioned way (offering more than your competition) too. These two ways will allow you to charge what you’re really worth, and have your subscribers happily pay it.

However, to find out what that these two far superior ways are, you’ll have to wait till my next email lands in your inbox.

Ain’t I a tease?

Don’t worry, I promise it’ll be well worth the wait.

That is, if you aren’t searching for a special “secret”, a magic bullet, or you’re not a complete dimwit.

Well anyway, until then…

…Be cool.

Oh, wait.

Before you beat feet, listen to this:

If you are currently promoting a product or service via email and you have yet to get your hands on this: The Maverick’s Email Playbook, you must be nuts!

Or maybe, just maybe, I have not done a good enough job of selling it?

Naw….you must be nuts.

Hey, Kelvin, do you have any copywriting products?

Aha…I thought you’d never ask.

I sure do.

However, they are very expensive, and if you’ve just stumbled onto my website and don’t know me from a can of paint, you’d be nuts to buy any of my products. After all, I could be a complete copywriting novice dressed up in guru clothing. Hell, the internet has no shortage of those.

Listen: I believe you should put someone’s content to the test before shelling out your hard earned. Know this: I want to help you drag in more sales for your business before you even think about giving me a single penny. 

And that, dear website visitor, is why all my new subscribers get the following two perks:

NEW SUBSCRIBER PERK #1 - The 10-Minute Copywritng Speed Course

Fast-track your way to writing persuasive sales copy. I’m talking about copy that stomps on peoples’ greed glands while sounding credible and believable. Not easy to do. That’s why I created the 10-minute copywriting speed course. (You’re welcome)

I don’t care if you’re a sniveling beginner or a grizzled veteran, this will help you write copy that opens both minds and wallets!

FACT: most people suck at writing promotional emails...

And yet… people still seem to make email marketing profitable – lame email copy and all.

Even the most clueless of business owners who add email to their marketing arsenal will see an increase in business.

Email, dear website visitor, is a very forgiving marketing medium. And therein lies a golden opportunity. If you learn just a little email copy (as opposed to normal copywriting – yes…there’s a difference), you can truly work wonders with email marketing. Look, I could wax lyrical about email copy all day long, but let me get straight to the point:

Email and sales go together like drunk and disorderly, and…I want to prove to you how easy it is to write emails people love to read and buy from. The notion that you need to be well versed in direct response marketing and be a certified copywriting pro is just beautiful nonsense. Not saying that won’t help… of course it’d help. What I am saying is that email is a very different animal, thus, you can get away with not possessing a lick of copywriting knowledge. If you’re serious about boosting your business’s sales, you’re gonna love perk #2 …

NEW SUBSCRIBER PERK #2 - The Ultimate Email Cheat-Sheet

Don’t let their simplicity fool you. These 17 email “types” are shockingly effective for selling products and services.

“Serious business owners and marketers need only subscribe”

NOTE: The 10-Minute Copywritng Speed Course and The Ultimate Email Cheat-Sheet will be delivered to your inbox immediately upon signing up.