Nice Price Advice


Hear this:

A survivor of the Jamestown flood finally died and arrived in heaven.

He asks Peter if he can give a speech regarding his experiences and how he managed to survive. Just before he gives his speech, Peter says “Oh, by the way, just one small thing you might be interested in knowing – Noah is in the audience.”

The lesson?


What seems extreme to one man may seem mild to another.

Yes, my friend, your personal story may impress some people, but will also bore others.

You see, one man’s ceiling is another man’s floor.

One man’s meat is another man’s poison.

One man’s pain is another man’s pleasure.

You get the idea, right?

In other words….

….It’s All Relative!

A case in point:

A few months ago, I was chatting with a lady who is a recent cancer survivor. She had undergone severe chemotherapy and survived to tell the tale. Unfortunately for me, this fact had slipped my mind somehow, so when she asked me how I was going, I replied thusly: “Well, not so good. You see, I’ve got this sore neck that is so stiff I can’t even sit down to work at my computer. I’ve been seeing a physiotherapist and a massage therapist and it’s still sore as hell.”

As my words were pouring out of my big yap, I suddenly remembered what she had just been through, and of course, I felt like a complete jackass.

I mean, here I was bitching and moaning to a cancer survivor about my sore neck like it was a major health crisis.

Truth is, to me, my sore neck which stopped me from working for a few weeks was a major health crisis, but to a cancer survivor, it would be no more than a minor inconvenience.

Again, it’s all relative.

Now, here’s something else that’s relative: the price of something.

Consider this:

The average Australian will happily pay $6 for a beer (425ml). However, if someone from Johannesburg, South Africa strolled into an Aussie pub and was asked pony up $6 for a beer, they would feel like they were being extorted!


Because in Johannesburg, they sell el cheapo beer.

I mean REALLY cheap.

How cheap?

Their beer sells for a paltry $1.70

Now, to turn all this into something that you can profit from (because let’s be honest, that’s what you’re waiting for, right?), let’s talk about ‘price’ for a moment.

What should you charge for YOUR product or service?

It’s a good question, isn’t it?

Well, I believe you should charge whatever your product or service is worth. No more, no less.

Now, let’s say that you offer a better product or service than your competition. Well, assuming that’s the case, then you shouldn’t feel bad about charging more. Huh? You say you DO offer a better product than your competitors, and you DON’T feel bad about charging more, however, your prospects (subscribers) aren’t prepared to pay you more?


I see.

Well, my dear subscriber, know this:

A low-quality sale pitch will require you charge a low price (even if you have a high-quality product or service.) Conversely, a high-quality sales pitch will allow you to charge a high price.

It’s the quality of your sales pitch that will determine how much you can charge.

What exactly is a high-quality sales pitch?

Excellent question.

And here’s an excellent answer:

A high-quality sales pitch is a sales pitch that effectively communicates the extra value that your product or service delivers. You see, a prospect won’t pay you one red cent more than what your competition charges until they’re convinced your product or service offers them more value.

How exactly do you go about delivering a high-quality sales pitch?

I’ll tell you exactly how:

Remember you were saying how your product does, in fact, deliver more value than your competition?

Well, here’s what you do:

Tell Them About it!

You know, one of the biggest hindrances to delivering an effective sales pitch is over thinking it. When you overthinking stuff (I love that word), you tend to stop seeing the obvious, thus, you stop doing the obvious.

Look, just tell your prospects what you offer that your competitors don’t.

This is so obvious yet so overlooked.

I bet you if you stopped for a few minutes to think about it, you could come up with at least two things that you offer your market that your competition don’t.

Couldn’t you?

If you can’t come up with something unique that only you can offer, you must do one of two things: (1) you must accept market prices (low prices), or… (2) get off your fat keister and start improving your product or service until you DO offer more value than your competition.

I have spoken!

Is there anything else that can be done to improve one’s sales pitches?

As a matter of fact, there is something else you can do.

Actually, there are two.

And, they aren’t that hard to do either.

And what’s more, they’re far superior ways than the aforementioned way (offering more than your competition) too. These two ways will allow you to charge what you’re really worth, and have your subscribers happily pay it.

However, to find out what that these two far superior ways are, you’ll have to wait till my next email lands in your inbox.

Ain’t I a tease?

Don’t worry, I promise it’ll be well worth the wait.

That is, if you aren’t searching for a special “secret”, a magic bullet, or you’re not a complete dimwit.

Well anyway, until then…

…Be cool.

Oh, wait.

Before you beat feet, listen to this:

If you are currently promoting a product or service via email and you have yet to get your hands on this: The Maverick’s Email Playbook, you must be nuts!

Or maybe, just maybe, I have not done a good enough job of selling it?

Naw….you must be nuts.