Free Access to Kelvin’s Ultimate Email Cheat-Sheet and 10 Minute Copy Speed Course

Pain vs Gain – Who Wins?

Pain vs Gain…

…who wins?

Any marketer worth his or her salt knows Pain will win when pitted against Gain.

In fact, it’s not even a contest. Pain will have its way with Gain every day of the week and twice on Sundays.

You see, we all like to gain, but we all HATE pain.

We’ll do almost anything to avoid pain. We avoid pain like Lindsay Lohan avoids good advice.

Harken:

There’s simply no greater motivator than Pain.

You see, we are creatures of comfort.

And because we are creatures of comfort, most people don’t go after what they really want.

Why?

Because going after what we really want takes us out of our comfort zone and dumps us into the pain zone.

Now, one type of pain we are always trying to avoid is this: The fear of loss. Chauncey Depew (a very wise New York attorney from the 19th century) once said: “I would not stay up all night to make $100, but I would stay up all of seven nights to keep from losing it.” And so it is.

Now, how does all this put a pretty penny into your pocket?

Here’s how:

How can you show your prospects what they stand to lose if they don’t purchase your product or service?

What are they losing right now, because they don’t have your product or service?

Are they losing their health? The youthful looks? Their money? The value of their house? Their time? Whatever that fear is, you must make it bigger and uglier than their fear of handing over their hard-earned.

The bottom line here is this:

If you don’t master this “fear of loss” sales technique…

…You Will Always And Forever Be
Losing a TON of Sales!

See what I did there?

Alright, Chief, that’s all I got today.

Kelvin

Email Marketing Maverick

P.S. Listen up: If you promote a product or service with email, you might wanna check this out: Email Playbook

P.S.S. Want to know how to turn your subscribers into customers? Then proceed here: The Ultimate Email Cheat-Sheet

Hey, Kelvin, do you have any copywriting products?

Aha…I thought you’d never ask.

I sure do.

However, they are very expensive, and if you’ve just stumbled onto my website and don’t know me from a can of paint, you’d be nuts to buy any of my products. After all, I could be a complete copywriting novice dressed up in guru clothing. Hell, the internet has no shortage of those.

Listen: I believe you should put someone’s content to the test before shelling out your hard earned. Know this: I want to help you drag in more sales for your business before you even think about giving me a single penny.

And that, dear website visitor, is why all my new subscribers get the following two perks:

NEW SUBSCRIBER PERK #1 - The 10-Minute Copywritng Speed Course

Fast-track your way to writing persuasive sales copy. I’m talking about copy that stomps on peoples’ greed glands while sounding credible and believable. Not easy to do. That’s why I created the 10-minute copywriting speed course. (You’re welcome)

I don’t care if you’re a sniveling beginner or a grizzled veteran, this will help you write copy that opens both minds and wallets!

FACT: most people suck at writing promotional emails...

And yet… people still seem to make email marketing profitable – lame email copy and all.

Even the most clueless of business owners who add email to their marketing arsenal will see an increase in business.

Email, dear website visitor, is a very forgiving marketing medium. And therein lies a golden opportunity. If you learn just a little email copy (as opposed to normal copywriting – yes…there’s a difference), you can truly work wonders with email marketing. Look, I could wax lyrical about email copy all day long, but let me get straight to the point:

Email and sales go together like drunk and disorderly, and…I want to prove to you how easy it is to write emails people love to read and buy from. The notion that you need to be well versed in direct response marketing and be a certified copywriting pro is just beautiful nonsense. Not saying that won’t help… of course it’d help. What I am saying is that email is a very different animal, thus, you can get away with not possessing a lick of copywriting knowledge. If you’re serious about boosting your business’s sales, you’re gonna love perk #2 …

NEW SUBSCRIBER PERK #2 - The Ultimate Email Cheat-Sheet

Don’t let their simplicity fool you. These 17 email “types” are shockingly effective for selling products and services.

"Kelvin has always given outstanding ways of improving your email marketing responses with proven mind blowing tips and secrets."

"Kelvin cuts through the crap. What he teaches just makes sense."

"This Maverick guy is oh so different. Kinda crazy in a delightful (and profitable) way! He is the one Goo-Ruu who really gets it . . . when it comes to the psychology of sales, he routinely hits it out of the park ! I use his insights in my retail sales job, which has surprisingly elevated me to making Honda’s "Counsel of Sales Leaders" two years in a row !

"Kevin offers great tips and advice... I have truly enjoyed his book and emails... it has helped me tremendously..."

"Kelvin Dorsey is the REAL DEAL."

"Get ready for some "Ah Ha" moments all throughout Kelvin's writings."

"Daily gems kept me interested and reinforced some things that needed reinforcing."

"Best money I’ve invested in my business online in 10 years."

"Kelvin Dorsey is crazy. That’s why I like him."

"Kelvin is the real deal. If you want to learn about copywriting and building a business that draws your ideal person to you, then you need to read his stuff."

"The way Kelvin writes his content, you will be literally laughing out loud!"

"If I can learn to write half this good I'll be eating shrimp from the Barbie every night!!!"

"His stories are very effective."

"Kelvin reveals all of the tricks and "secrets" of the salesman's trade without resorting to dishonesty."

"Great example of what a good marketer does best, sell himself. Hip and a little crude but entertaining information."

"Kelvin knows what he is talking about. His content has helped me sharpen my copywriting skills, email marketing skills, and speaking skills. Yes, speaking skills!"

"You will learn a lot."

"Kelvin provides extraordinary insight into successful online marketing."