Persuasive Words From Beyond The Grave


The late former president Gerald R. Ford once said:

“If I went back to college again, I’d concentrate on two areas: learning to write and to speak before an audience. Nothing in life is more important than the ability to communicate effectively.”

Hear, hear!

Now, hear this:

Whether it’s the leader of the free world trying to persuade the Senate to pass a bill, or little Jimmy trying to persuade his friend to swap a bag of lollies for a Batman sticker, how successful they are will largely depend on how effective they communicate.

That’s right; your ability to persuade those around you is directly tied to how well you communicate.

Effective communication and persuasiveness go together like Han Solo and Chewbacca.

If you try to persuade someone without effective communication, you will crash and burn faster than Chewbacca flying the Millennium Falcon without Han Solo.

Know this:

In life, you’re either persuading or being persuaded.

Know this also:

Leaders easily persuade, and followers are easily persuaded.

Take a look at any group of people where there is an assigned leader. More often than not, the chosen leader is the guy or gal who is persuading everyone else in that group.

Now, let’s look at sales and marketing.

How important do you think effective communication is for a marketer?

Well, in the words of the late former president, NOTHING is more important than effective communication.

That’s why there’s a tremendous amount of teaching on effective communication in my Playbook.

Here are a few of the communication secrets revealed inside:


  • The 5 qualities that will make you (and your emails) influential, persuasive and charismatic. (People subconsciously seek out these qualities in others. If you display just one or two of these qualities, you’ll be incredibly persuasive. Display all five…people become putty in your hands!)
  • Ernest Hemingway’s secret to winning over readers
  • Abraham Lincoln’s secret to winning someone to your way of thinking. (And how to apply this secret to all your emails.)
  • The “Trojan horse” method for blatantly pitching your product or service and have your subscribers thank you for it! (This is hands down the best way to deliver your sales pitch.)
  • A proven “copywriting secret” that turns a subscriber’s “mild interest” in your product or service into a white-hot fever pitch!
  • A clever way to come up with witty, clever and humorous sayings. (This is the closest thing you will ever have to possessing an actual rapier-like wit. Just follow the steps provided inside and…voila!)
  • The incredible “marketing secret” of a man who lost his mind and committed murder in a New York bar. (How the competing New York newspapers covered this tragic news story reveals one of the most powerful marketing lessons ever.)


If you’re ready to sharpen your communication skills to a gleaming edge, visit here: Email Playbook

Talk soon.
Email Marketing Maverick