Free Access to Kelvin’s Ultimate Email Cheat-Sheet and 10 Minute Copy Speed Course

How To Profit From That Smug, Know-It-All In Your Life (book#8)

We all have that one person in our lives who makes our bum hairs prickle (sorry ladies).

I’m talking about that person at work, or family member or friend who feels it’s their duty and mission in life to question, challenge or correct every word that comes out of your mouth.

These miserable know-it-alls will correct you if you state the time and you’re just a few minutes off.

If you pronounce a word wrong, they will correct you in the same condescending tone that Judge Judy takes when correcting a litigant in her courtroom.

They will listen to you with phone in hand; ready to use Wikipedia and Google to fact check everything you say.

If you tell them a story, they will question the “who, what, when, where and why” of your account. They’re constantly looking for holes in your story so they can correct you and thus, prop up their unstable egos.

Hey, did a person come to mind?

Ah, good.

Easy, wasn’t it?

Okay, now I’m going to show you how to profit from that smug individual.

Yes, my friend, I’m going to share with you a clever way that will make your sales copy dramatically more credible and persuasive.

Here’s what you do:

When you sit down to write your sales copy, I want you to pretend you are selling your product or service to your smarty pants friend.

Then, with them in mind, start writing your sales copy. Once you’ve finished, go back and read through your sales copy and ask yourself: How would my skeptical friend react to to my pitch?

What points would they challenge me on?

What objections would they most likely raise?

Then, simply go back and answer those objections in your sales copy.

You’ll be surprised how much stronger your pitch will become.

Now hear this:

Your subscriber base is made up of three groups:

(1) Rabid buyers. This is a small group of subscribers who buy everything you put out.

(2) Skeptical subscribers. These are the subscribers who need to be convinced, just like your know-it-all friend. This group is a large percentage of your subscriber base.

(3) Folks who will never buy.

So which of the 3 groups do you aim your sales-pitch towards?

Simple.

You aim your sales-pitch towards group (2).

What about group (3)?

What about them?

Forghedabout group (3), ok?

Now, what about group (1)?

Well, group (1) will be even more “sold” on your pitch by virtue of you focusing on “selling” group (2).

You follow?

Good.

Now, before I go, let me say this:

Lately, a LOT of my subscribers have been contacting me and asking me about my email methodology.

And…

I have been more than happy to answer all their questions. Because, how the hell else are they gonna find out about how my methodology? I mean, it’s not as if I have a product they can buy to find out all my secrets, is it?

Well, guess what my little marketing crony?

I will (in about two weeks) have such a product available for purchase.

It’s called The Maverick’s Email Playbook To Doubling Your Sales…No Matter What You Sell.

If you’re interested, make sure you open up tomorrow’s email. Because I’ll be giving you a sneak preview of my Playbook, Plus…

..another copywriting tip that will give your “copywriting chops” some serious teeth.

Okay, see ya then.

Kelvin

Email Marketing Maverick

Hey, Kelvin, do you have any copywriting products?

Aha…I thought you’d never ask.

I sure do.

However, they are very expensive, and if you’ve just stumbled onto my website and don’t know me from a can of paint, you’d be nuts to buy any of my products. After all, I could be a complete copywriting novice dressed up in guru clothing. Hell, the internet has no shortage of those.

Listen: I believe you should put someone’s content to the test before shelling out your hard earned. Know this: I want to help you drag in more sales for your business before you even think about giving me a single penny.

And that, dear website visitor, is why all my new subscribers get the following two perks:

NEW SUBSCRIBER PERK #1 - The 10-Minute Copywritng Speed Course

Fast-track your way to writing persuasive sales copy. I’m talking about copy that stomps on peoples’ greed glands while sounding credible and believable. Not easy to do. That’s why I created the 10-minute copywriting speed course. (You’re welcome)

I don’t care if you’re a sniveling beginner or a grizzled veteran, this will help you write copy that opens both minds and wallets!

FACT: most people suck at writing promotional emails...

And yet… people still seem to make email marketing profitable – lame email copy and all.

Even the most clueless of business owners who add email to their marketing arsenal will see an increase in business.

Email, dear website visitor, is a very forgiving marketing medium. And therein lies a golden opportunity. If you learn just a little email copy (as opposed to normal copywriting – yes…there’s a difference), you can truly work wonders with email marketing. Look, I could wax lyrical about email copy all day long, but let me get straight to the point:

Email and sales go together like drunk and disorderly, and…I want to prove to you how easy it is to write emails people love to read and buy from. The notion that you need to be well versed in direct response marketing and be a certified copywriting pro is just beautiful nonsense. Not saying that won’t help… of course it’d help. What I am saying is that email is a very different animal, thus, you can get away with not possessing a lick of copywriting knowledge. If you’re serious about boosting your business’s sales, you’re gonna love perk #2 …

NEW SUBSCRIBER PERK #2 - The Ultimate Email Cheat-Sheet

Don’t let their simplicity fool you. These 17 email “types” are shockingly effective for selling products and services.

"Kelvin has always given outstanding ways of improving your email marketing responses with proven mind blowing tips and secrets."

"Kelvin cuts through the crap. What he teaches just makes sense."

"This Maverick guy is oh so different. Kinda crazy in a delightful (and profitable) way! He is the one Goo-Ruu who really gets it . . . when it comes to the psychology of sales, he routinely hits it out of the park ! I use his insights in my retail sales job, which has surprisingly elevated me to making Honda’s "Counsel of Sales Leaders" two years in a row !

"Kevin offers great tips and advice... I have truly enjoyed his book and emails... it has helped me tremendously..."

"Kelvin Dorsey is the REAL DEAL."

"Get ready for some "Ah Ha" moments all throughout Kelvin's writings."

"Daily gems kept me interested and reinforced some things that needed reinforcing."

"Best money I’ve invested in my business online in 10 years."

"Kelvin Dorsey is crazy. That’s why I like him."

"Kelvin is the real deal. If you want to learn about copywriting and building a business that draws your ideal person to you, then you need to read his stuff."

"The way Kelvin writes his content, you will be literally laughing out loud!"

"If I can learn to write half this good I'll be eating shrimp from the Barbie every night!!!"

"His stories are very effective."

"Kelvin reveals all of the tricks and "secrets" of the salesman's trade without resorting to dishonesty."

"Great example of what a good marketer does best, sell himself. Hip and a little crude but entertaining information."

"Kelvin knows what he is talking about. His content has helped me sharpen my copywriting skills, email marketing skills, and speaking skills. Yes, speaking skills!"

"You will learn a lot."

"Kelvin provides extraordinary insight into successful online marketing."