How To Profit From That Smug, Know-It-All In Your Life (book#8)

We all have that one person in our lives who makes our bum hairs prickle (sorry ladies).

I’m talking about that person at work, or family member or friend who feels it’s their duty and mission in life to question, challenge or correct every word that comes out of your mouth.

These miserable know-it-alls will correct you if you state the time and you’re just a few minutes off.

If you pronounce a word wrong, they will correct you in the same condescending tone that Judge Judy takes when correcting a litigant in her courtroom.

They will listen to you with phone in hand; ready to use Wikipedia and Google to fact check everything you say.

If you tell them a story, they will question the “who, what, when, where and why” of your account. They’re constantly looking for holes in your story so they can correct you and thus, prop up their unstable egos.

Hey, did a person come to mind?

Ah, good.

Easy, wasn’t it?

Okay, now I’m going to show you how to profit from that smug individual.

Yes, my friend, I’m going to share with you a clever way that will make your sales copy dramatically more credible and persuasive.

Here’s what you do:

When you sit down to write your sales copy, I want you to pretend you are selling your product or service to your smarty pants friend.

Then, with them in mind, start writing your sales copy. Once you’ve finished, go back and read through your sales copy and ask yourself: How would my skeptical friend react to to my pitch?

What points would they challenge me on?

What objections would they most likely raise?

Then, simply go back and answer those objections in your sales copy.

You’ll be surprised how much stronger your pitch will become.

Now hear this:

Your subscriber base is made up of three groups:

(1) Rabid buyers. This is a small group of subscribers who buy everything you put out.

(2) Skeptical subscribers. These are the subscribers who need to be convinced, just like your know-it-all friend. This group is a large percentage of your subscriber base.

(3) Folks who will never buy.

So which of the 3 groups do you aim your sales-pitch towards?


You aim your sales-pitch towards group (2).

What about group (3)?

What about them?

Forghedabout group (3), ok?

Now, what about group (1)?

Well, group (1) will be even more “sold” on your pitch by virtue of you focusing on “selling” group (2).

You follow?


Now, before I go, let me say this:

Lately, a LOT of my subscribers have been contacting me and asking me about my email methodology.


I have been more than happy to answer all¬†their questions. Because, how the hell else are they gonna find out about how my methodology? I mean, it’s not as if I have a product they can buy to find out all my secrets, is it?

Well, guess what my little marketing crony?

I will (in about two weeks) have such a product available for purchase.

It’s called The Maverick’s Email Playbook To Doubling Your Sales…No Matter What You Sell.

If you’re interested, make sure you open up tomorrow’s email. Because I’ll be giving you a sneak preview of my Playbook, Plus…

..another copywriting tip that will give your “copywriting chops” some serious teeth.

Okay, see ya then.



Email Marketing Maverick