“The addition of nuts in salad… I always find to be beneficial.” ~ Larry David
Hear ye this:
The addition of one or two-word sentences in a promotional email are extremely beneficial.
Know why?
Because, as you just saw (the previous sentence), they look nice, don’t they?
Not only are they aesthetically pleasing, but they also break up the email and bring a nice contrast to long stymie paragraphs (like this one). In other words, they give your reader’s beady-little-eyes some relief. Yup, one or “two-word sentences” should be sprinkled throughout your emails the way a chef sprinkles nuts throughout a salad. because they will bring satisfaction to your reader’s eyes in the same way nuts in a salad brings pleasure to a diner’s mouth.
Why?because they will bring satisfaction to your reader’s eyes in the same way nuts in a salad brings pleasure to a diner’s mouth.
Because they will bring satisfaction to your reader’s eyes the same way nuts in a salad brings pleasure to a diner’s mouth.
See?
One or two-word sentences are also great for a reader’s digestion.
Yes indeed, one or two-word sentences help your readers consume your content instead of choking on large chunky pieces of content that more often than not, readers just spit out.
To take the cooking analogy even further; just as a chef takes care in how he/she presents their food, so should an email marketer take care in how they present their emails.
Yep, your email must look inviting to your reader’s eyes.
Listen:
Your job is to make the reading of your emails as easy for your subscribers as humanly possible.
A famous writer (I can’t remember who) once said that easy reading is damned hard writing.
Well, I’ve just made the goal of “easy reading” that much more achievable for you with this little tip of using one or two-word sentences.
You’re welcome.
Yes my friend, if you start peppering them throughout your writing, your subscribers will go through your emails like Delhi tap water through a tourist.
But without them having to change their….never mind.
Hey, wanna know what else is extremely beneficial for writing promotional emails?
This:
The Maverick’s Email Playbook To Doubling Your Sales.
You see, my emails are tiny morsels of food, and my Playbook is the main course.
No.
Scrap that.
My emails are but crumbs (although good crumbs) and my Playbook is the Feast.
In fact, if you were to compare my emails to my Playbook, my emails would not even register as a calorie.
OK, at the risk of using this food analogy ad nauseam (too late?), I’ll finish with one more:
If you want to claim your seat at the Maverick’s table of the clued-in and savvy marketers, then go hither: Email Playbook and eat your fill.
Go thy ways.
Kelvin
Email Marketing Maverick
