“Pleasure in the job puts perfection in the work.” ~ Aristotle
If writing promotional emails is like pulling hen’s teeth for you, then you’re doing it wrong.
By that I mean, you’re taking it too seriously.
Most promotional emails nowadays have all the charm and cheer of a suicide note.
For crying out loud, stop taking your business, yourself and life so seriously.
You’re not writing a ‘will’ here…you’re writing to people who want to know more about your product or service.
You know, most business owners are so uptight that if you shoved a lump of coal up their butt while they were writing a promotional email (that would be difficult, but if you could), by the time they finished, you’d have a diamond. (Tip of the hat to Ferris Bueller’s Day Off)
Look, I get it, the struggle is real.
Writing can be as tedious as hell.
And that’s why you need to heed this advice:
First and foremost write to entertain YOURSELF.
Yes, I’m saying you need to see if you can amuse yourself with your emails. Write something that makes YOU feel inspired, or laugh, or just engaged.
Listen, as sure as dog crap smells, if you’re bored while writing your emails, your subscribers will be bored reading them.
Alrighty, I’ll finish with this:
Sometimes all you need to do to get better results with something is to just change your attitude towards that something.
As a wise man once said, sometimes when you care less, you perform better!…oh, wait, that was me.
In any case, that’s all I got today.
You’re now dismissed.
Oh, wait, I should probably give you a little heads-up.
If you have zero intention of buying the Maverick’s Email Playbook, you should avoid opening my next couple of emails, ok?
Why?
Because my next couple of emails will be addressed specifically to those subscribers who are “on the fence” about getting my Playbook.
In other words, I’ll be attempting to….
…PUSH THEM OFF!
By the way, if you have any questions about the Playbook, here’s what you have to do:
Just ask!
Yup, just hit reply to this email and shoot me with your question.
Hey, Kelvin, you’re are incredibly accommodating!
Aw-shucks, I guess I am.
Well anyways, we’ll talk soon.
Kelvin
Email Marketing Maverick
