“I like to blast my prospects with bullets – rapid fire!” ~ Me If you truly want to master copywriting, master bullet writing. A bullet is a hybrid of a headline and a piece of sales copy. They are generally one or two-line statements of what your product
We all have that one person in our lives who makes our bum hairs prickle (sorry ladies). I’m talking about that person at work, or family member or friend who feels it’s their duty and mission in life to question, challenge or correct every word that comes out of your
On David Beckham: “He cannot kick with his left foot, he cannot head a ball, he cannot tackle and he doesn’t score many goals. Apart from that he’s alright”. ~ George Best Kelvin’s elucidation: Most email-marketers can barely get their emails opened, they can’t get their subscriber’s attention, they can’t
