“That’s not a knife…That’s a knife!” ~ Paul Hogan (Crocodile Dundee)
Remember that movie?
That movie made Paul Hogan – a relatively unknown personality outside of Australia at the time – a worldwide star, and…gobs and gobs of money.
Well anyway, Paul Hogan once described his movie in this way: “Crocodile Dundee is about people; it’s 10 seconds about crocodiles.”
Listen:
It is my contention that if Paul Hogan made crocodiles the main focus of his movie (Crocodile Dundee), he wouldn’t have had nearly as much success. In fact, I would hazard a guess that it would’ve been a complete flop.
You know, as much as you may think folks are interested in crocodiles, they are nowhere near as interested in them as they are in people.
And so it is with email marketing.
As much as you think your subscribers are interested in your product or service, they are nowhere near as interested in it as they are in a good character-driven story.
Not knowing this is an email marketer’s biggest point of weakness.
Yup, we all love a good character-driven story.
The Email Marketing Maverick’s way of selling is about people; it’s 10% about the product or service.
That’s right, 90% of my emails are about people.
I write character-driven emails.
O.K.
The bottom line is this:
If you want your emails to be a blockbuster movie instead of a struggling independent movie, you should focus your promotional emails on character-driven stories.
But how does writing emails about people result in sales?
Aha, I thought you’d never ask.
Well, dear subscriber, if you really want to know, you can get the full scoop here: The Maverick’s Email Playbook
What…you thought I was going to reveal that secret for free?
Look, as much as I like helping you out, this is where my generosity expires.
As ZZ Top likes to say, “I gotsta get paid.”
Talk soon.
Kelvin
Email Marketing Maverick
P.S. Want to know how to turn your subscribers into customers? Then proceed here: The Ultimate Email Cheat-Sheet
