Free Access to Kelvin’s Ultimate Email Cheat-Sheet and 10 Minute Copy Speed Course

The Maverick’s Unsanitized Opinion of Social Media Marketing

 

Check this out:

Basketball legend Lebron James made 75 million dollars in 2017

Thriller author James Patterson made 95 million dollars in 2017.

Apart from each man having more money than a small country, what do these two men have in common?

I’ll tell you.

They Are Both Extremely Lucky Bastards!

Here’s why:

Both these men are at the very top of an occupation where the odds of you succeeding are akin to winning the lottery.

Hear this: Only 3 in 10,000 (o.o3%) of high school senior players will be drafted by an NBA team. That’s about the same likelihood of getting four of a kind in the first round of draw poker.

Now, not only was LeBron James one of the lucky 3 to be chosen, but he also went on to become one of the most successful players in the NBA. In other words, the man is standing atop one of the most exclusive mountains in the sporting world – the NBA.

Now, please hear me out.

I’m not saying these men didn’t work damn hard to get where they are.

Of course Lebron and Patterson worked hard, but so do a LOT of people. Working hard will only take you as far as your talent will allow you.

Working hard is how we maximize our talent and reach our full potential. Small talent, small potential. Big talent, big potential.

The truth is, we’re all born with certain talents and natural abilities. And when it comes to success in basketball, you must be born with certain attributes.

You must have a certain body type, a competitive spirit, a natural IQ for the game, and athletic genes.

Lebron James has all these attributes in spades.

He’s bigger, stronger, faster, and can jump higher than the average NBA player. He’s like Godzilla in sneakers.

The bottom line is this: when it comes to basketball…

…Lebron James Won The Genetic Lottery!

Now, let’s talk about James “Money Bags” Patterson.

By the way, I am going somewhere with this. (Just stick with me, ok?)

It is my contention that to become a successful author, you will need even more luck than a high school senior player needs to get into the NBA.

For starters, the competition is much higher for authors than it is for basketball players. Hear this: According to Pollsters report, more than 80% of Americans want to be an author. And now, thanks to the digital self-publishing, many of these people do. (1,000,000 books are published every year in the U.S. alone) But here’s the rub: making something monkey-simple to do that was once difficult, is not necessarily a good thing. I mean, judging by the quality (or lack thereof) of some books on Amazon.com, you’d think they were written by a monkey.

And if an author wants to go down the publishing deal path?

Well, they had better be one tough sonuvabitch.

Why?

Because the rejection rate is scary.

Yup, even if you’re a prodigious talent, your ego is gonna get more bruised and beat up than Tina Turner after she used Ike’s toothbrush.

Now, get this: Stephen King’s first novel, Carrie, was rejected 30 times. John Grisham was selling his first novel, A Time To Kill, from the trunk of his car because he couldn’t get a publishing deal. Eleven publishes told him his book, to use a technical term, sucked big time!

J. K. Rowling’s Harry Potter book was rejected by a dozen British Publishing Houses. C. S Lewis got over 800 rejections.

If these uber-talented writers get rejected, what chance does the average author have?

I’ll tell you: They have more chance of winning the lottery, hitting a hole in one, and getting struck by lightning (all on the same day) than getting a publishing deal.

Look, I’m not trying to kill anyone’s dream of becoming an author here. However, if the reason you want to write a book is to make money, I think you’re nuts!

Writing is a poor man’s business.

Most full-time authors live in a tiny one-bedroom apartment and are forced to eat the bark of trees to survive. The slightly more affluent ones can afford cat food.

Think I’m exaggerating?

Check this out:

According to Publisher’s Weekly, the majority of authors are earning way below the poverty line (less than $11, 670 annually)

Ok, so how does all this relate to you and your business?

Here’s how:

In the same way that writers overestimate the success they can achieve with their book, business folks overestimate the business profits they can achieve with social media.

These delusional biz folks see a YouTube celebrity and think, “Wow, what a great way to promote my business.” Do you know how many YouTube subscribers you would need to get to even see the slightest increase in business profits?

It’s a bunch.

You’re talking millions.

It’s no different for Instagram or any social media platform. To see any real sales come from social media, you’re going to grow that thing to an ungodly size. The odds are heavily stacked against you, Bubba.

Listen, if you are wanting to make the cash register ring, you should forget social media and build your email list.

Email puts an absolute beating on social media when it comes to ROI, customer acquisition, and lifetime value of a customer.

Sure, go and build a Facebook following or a YouTube channel if you’re wanting to market your business. Just don’t expect it to bring you much of the green stuff.

Well anyway, that’s my three cents worth.

 

Talk again soon.

Kelvin

Email Marketing Maverick

 

P.S. Here’s how to boost your biz profits with email  Email Marketing Maverick’s Email Playbook

P.S.S. Do you have a sales or copywriting question you want me to answer in one of my semi-famous emails? Then hit reply and let me hear it. The best question gets featured. Peace.

P.S.S.S. Want to know how to turn your subscribers into customers? Then proceed here: The Ultimate Email Cheat-Sheet

Hey, Kelvin, do you have any copywriting products?

Aha…I thought you’d never ask.

I sure do.

However, they are very expensive, and if you’ve just stumbled onto my website and don’t know me from a can of paint, you’d be nuts to buy any of my products. After all, I could be a complete copywriting novice dressed up in guru clothing. Hell, the internet has no shortage of those.

Listen: I believe you should put someone’s content to the test before shelling out your hard earned. Know this: I want to help you drag in more sales for your business before you even think about giving me a single penny. 

And that, dear website visitor, is why all my new subscribers get the following two perks:

NEW SUBSCRIBER PERK #1 - The 10-Minute Copywritng Speed Course

Fast-track your way to writing persuasive sales copy. I’m talking about copy that stomps on peoples’ greed glands while sounding credible and believable. Not easy to do. That’s why I created the 10-minute copywriting speed course. (You’re welcome)

I don’t care if you’re a sniveling beginner or a grizzled veteran, this will help you write copy that opens both minds and wallets!

FACT: most people suck at writing promotional emails...

And yet… people still seem to make email marketing profitable – lame email copy and all.

Even the most clueless of business owners who add email to their marketing arsenal will see an increase in business.

Email, dear website visitor, is a very forgiving marketing medium. And therein lies a golden opportunity. If you learn just a little email copy (as opposed to normal copywriting – yes…there’s a difference), you can truly work wonders with email marketing. Look, I could wax lyrical about email copy all day long, but let me get straight to the point:

Email and sales go together like drunk and disorderly, and…I want to prove to you how easy it is to write emails people love to read and buy from. The notion that you need to be well versed in direct response marketing and be a certified copywriting pro is just beautiful nonsense. Not saying that won’t help… of course it’d help. What I am saying is that email is a very different animal, thus, you can get away with not possessing a lick of copywriting knowledge. If you’re serious about boosting your business’s sales, you’re gonna love perk #2 …

NEW SUBSCRIBER PERK #2 - The Ultimate Email Cheat-Sheet

Don’t let their simplicity fool you. These 17 email “types” are shockingly effective for selling products and services.

“Serious business owners and marketers need only subscribe”

NOTE: The 10-Minute Copywritng Speed Course and The Ultimate Email Cheat-Sheet will be delivered to your inbox immediately upon signing up.