Free Access to Kelvin’s Ultimate Email Cheat-Sheet and 10 Minute Copy Speed Course

Three Marketers Walk Into a Bar…[Continued]

In my previous email, I promised to give you my answer to the following question:

What kind of person is money attracted to?

Well, Sparky, here’s my answer:

Wait.

I’m gonna give you my answer in two parts, okay?

Here’s Part One:

The type of person that money is attracted to is…

….A Problem Solver!

Hard to disagree with, ain’t it?

I mean, think about it: business is nothing more than the exchange of goods and services for money. And, goods and services are nothing more than solutions to problems.

Whether you realize it or not, everything you have ever bought has solved a problem.

Most people would disagree with that last statement, but that’s because most people never stop long enough to actually analyze anything. Thus, they make misguided assumptions.

Case in point:

I’ll lay odds that most people assume buying a case of beer is not really solving a problem.

I say thee nay!

Beer DOES solve a problem; a most vexing problem at that.

I submit to you that most folks buy beer to solve the following problem: being overworked or stressed.

Make no mistake, my friend, being too stressed and overworked is a BIG problem. There are many ways to solve this problem, of course. You can go for a walk, watch a movie, or play some sport. But, as much as people hate being overstressed, people also hate actually having to do something to feel relaxed. Even if it’s as little as deciding which movie to watch.

Listen: NEVER underestimate the lazy gene in humans.

We want what we want, and we want it right freakin’ now!

We want to go from point A (our problem) to point B (the solution) in the quickest, easiest and most direct way humanly possible.

And when it comes to relaxation, beer is that quick and easy solution.

Beer’s basically relaxation in a bottle!

Now, here comes Part Two of my answer.

The type of person that money is attracted to is a problem solver who…

Knows How To Sell Their Solution!

You see, if you solve a problem that hordes of other business owners are also solving, the fact that you have a solution means very little.

If you’re a plumber, no one will give a rat’s arse that you can solve their plumbing problem.

Why?

Because you are just one of many other plumbers. Having a solution to a problem that many other people are also solving is like being the world’s tallest midget – no one cares!

However, if you can show your prospects that YOUR plumbing business is the quickest, easiest and most direct solution to their plumbing problem…

…Rivers of Money Will Flow
Your Way!

That’s right; if you can make your product or service as attractive as a cold beer on a hot day, and make buying your product or service as easy as grabbing a cold one from the fridge…

…You Can Write Your Own Ticket!

Hey, Kelvin, do you teach how to do all this in your Playbook?

Does Norm Peterson drink beer?

Of course I do.

Look, if you want more info….looky here: Email Playbook To Doubling Your Sales

Keep swingin’ and grinnin’.

Kelvin

Email Marketing Maverick

P.S. Need to improve your copywriting? This is sure to help:

The 10 Minute Copywriting Speed Course

Hey, Kelvin, do you have any copywriting products?

Aha…I thought you’d never ask.

I sure do.

However, they are very expensive, and if you’ve just stumbled onto my website and don’t know me from a can of paint, you’d be nuts to buy any of my products. After all, I could be a complete copywriting novice dressed up in guru clothing. Hell, the internet has no shortage of those.

Listen: I believe you should put someone’s content to the test before shelling out your hard earned. Know this: I want to help you drag in more sales for your business before you even think about giving me a single penny.

And that, dear website visitor, is why all my new subscribers get the following two perks:

NEW SUBSCRIBER PERK #1 - The 10-Minute Copywritng Speed Course

Fast-track your way to writing persuasive sales copy. I’m talking about copy that stomps on peoples’ greed glands while sounding credible and believable. Not easy to do. That’s why I created the 10-minute copywriting speed course. (You’re welcome)

I don’t care if you’re a sniveling beginner or a grizzled veteran, this will help you write copy that opens both minds and wallets!

FACT: most people suck at writing promotional emails...

And yet… people still seem to make email marketing profitable – lame email copy and all.

Even the most clueless of business owners who add email to their marketing arsenal will see an increase in business.

Email, dear website visitor, is a very forgiving marketing medium. And therein lies a golden opportunity. If you learn just a little email copy (as opposed to normal copywriting – yes…there’s a difference), you can truly work wonders with email marketing. Look, I could wax lyrical about email copy all day long, but let me get straight to the point:

Email and sales go together like drunk and disorderly, and…I want to prove to you how easy it is to write emails people love to read and buy from. The notion that you need to be well versed in direct response marketing and be a certified copywriting pro is just beautiful nonsense. Not saying that won’t help… of course it’d help. What I am saying is that email is a very different animal, thus, you can get away with not possessing a lick of copywriting knowledge. If you’re serious about boosting your business’s sales, you’re gonna love perk #2 …

NEW SUBSCRIBER PERK #2 - The Ultimate Email Cheat-Sheet

Don’t let their simplicity fool you. These 17 email “types” are shockingly effective for selling products and services.

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