Wise Words To Email By

“A little nonsense now and then, is cherished by the wisest men.”  Roald Dahl


Stop and think of something in your life right now that is kinda upsetting you.

Maybe you just fought with your spouse or partner?

Perhaps your child is acting the fool?

Maybe your bills are piling up, and you don’t know if you’re gonna make rent or payroll?

Or maybe your long time pet just died.

I bet you have thought of something, right?

Well, guess what, you are not alone.

We all have something in our lives right this very moment that is upsetting us at some level.

And so it is with your subscribers.

They too, have some issue going on in their life.

Now listen:

Life, like this email, can get too serious sometimes, and we need to lighten the load a little.

And if YOU can do that in some small way for your subscribers, you will become a welcome guest in their inbox instead of just another pesky email marketer looking to crawl into their wallets.

So, how do we go about lightening our subscriber’s load and brightening up their day?


By not being as serious as a mortician… even if you’re a mortician!

In other words: Lighten the hell up!

Stop being so “professional” (boring) and don’t be so afraid of acting the fool every now and then.

I don’t care if you’re selling a product or service to cancer patients. In fact, cancer patients will appreciate it even more.

Listen, if you wanna see an increase in your email response, and ultimately, your sales, then be sure to throw in a little nonsense every now and then.

You’ll be pleasantly surprised if you do.

Alright, pitch time: Still not sure how to boost your business profits using simple old email?

Well, this will show you how: The Maverick’s Playbook

P.S. Hey, you wanna know something I find ironic?

I’ve been sitting here trying to think of something funny and light-hearted to say at the end of this email, but I’m in an unusually somber mood today.

So, I’m not going to.

Instead, I’m going to finish with something a little more melancholy.

Here it is:

I have too many flaws to be perfect. But I have too many blessings to be ungrateful.

BTW, I’m pretty sure Zig Ziglar was the originator of that little saying.

Alright, take care, and I’ll check in on you soon.




Email Marketing Maverick