THE "24 LAWS OF GETTING & KEEPING ATTENTION"... ... And How To Turn It Into

COLD, HARD CASH!

“For Online (and offline) Marketers and Business Owners Who Are Ready To Supercharge The ROI on Every Ad, Promotion, and Piece of Content They Create.”

Getting, and keeping attention online (or offline) and converting it into cold, hard cash is easy!

It’s like riding a bike.

Except the bike is on fire, you’re on fire and everything is on fire and you’re in hell!

That’s right.

Getting attention online today is a tough row to hoe, indeed.

And, it’s getting harder.

In fact, it’s getting harder by the second.

Literally!

By the time you finish reading this sentence, there will have been 219,000 new Facebook posts, 22,800 new tweets, and 46 new websites added to the already over-saturated digital pile that is the internet.

Sadly (and surprisingly), most marketers severely underestimate how very saturated and competitive today’s online (and offline) world is.

Look, here’s the cold, hard truth: To standout and get attention in this mess…

...You Must Become One Helluva Marketer!

Average marketing won’t cut it.

Not in this ultra competitive digital world.

Look, it really comes down to this:

The stiffer the competition, the better you have to be.

Consider this:

If you want to be a professional toe wrestler (it’s actually a thing), you really only need one good working big toe and you’re chances of making it as a professional are pretty good, such is the lack of competition in the sport of Toe wrestling.

However, if you wanted to become a pro basketballer and play in the N.B.A., you’d better have some serious basketball skills, such is the fierce competition.

And so it is with marketing.

Because it’s so fiercely competitive, if you don’t have some serious marketing and sales chops, you won’t be selling but two things: Jack and Shit…and Jack left town!

Is that too blunt for you?

I’m sorry, but I take marketing very seriously, and I hope you do too.

After all, our families are relying on us to provide for them. If our businesses aren’t profitable, we can’t give them the life they deserve, right?

* Well, your level of success will be determined by this: your ability to do the following 3 things: (1) Grabbing your market’s attention (2) Keeping their attention, and (3) Converting that attention into sales (dollars in the bank)

Unfortunately, most marketers stumble right out the gate – they can’t grab their market’s attention.

Listen:

SEE THE GUY AT THE WINDOW?

He’s like almost every Facebook ad, YouTube ad, Google ad, promotional email, and Blog post, online today…

...Totally Ignored!

You know, the lack of marketing and sales skills of the “average marketer” today is absolutely horrific. They approach marketing as if it’s a game of checkers!

So sad.

Checkers is a far cry from the reality.

Marketing is more like a highly sophisticated game of chess. And if you sit down at the “marketing table” to play and expect to win, you’d better have some serious sales and marketing skills.

If you don’t see it that way, you’re about as vulnerable as an isolated pawn on a chess board.

And..

...it'll only be a matter of time before a bigger and better marketer knocks you right off the board!

Enough with the chess analogy.

Let’s talk so more reality:

The average business owner/marketer is losing money hand over fist with the paid marketing. Their emails and marketing content gets ignored by their intended market.

Their websites are getting less traffic than Central Park at midnight.

And the few prospects they do manage to get, don’t buy!

In other words, the quality of sales and marketing today is dropping faster than a fat kid on a seesaw.

Do you think I’m over exaggerating the problem here?

I don’t.

Actually, I think I’ve understated the problem.

I believe the problem is much, much worse.

Whatever.

O.K., l’m gonna shift gears and talk about something more positive.

Know this:

Every marketer who is succeeding (i.e., they have cracked the code to grabbing and keeping their market’s attention and converting it into sales) are doing so, not by accident, but by proven and predictable ways.

How predictable are these ways?

I’m talking as predictable as the laws of nature.

Yes, there a certain ways to get (and keep) people’s attention that are guaranteed to work. Humane nature can’t ignore them. This is based on the fact that human nature never changes.

What grabbed people’s attention thousands of years ago is what grabs their attention today. Sure, there will always be new marketing channels created, but the one constant is human nature.

If you learn these laws of attention getting (and sales secrets), you can make yourself a small fortune.

If you don’t…well, you know how that story ends, don’t you?

Look, the good news is, anyone with at least half a brain can learn these attention getting laws and sales secrets.

Kelvin, can I just see what’s inside your 24 Laws of Attention getting product?

Gosh, I thought you’d never ask!

Okay, Here's a Taste of what You'll Discover Inside:

4 words NEVER to use in your headlines (When prospects hear/read these four words...they run for the hills! William L. Benoit - professor of Communication at the University of Missouri - gives the full scoop...)
The "bouncer and bartender" attention keeping secret.
A clever (and simple) way to make your Facebook ads stand out like a Christmas tree in July (Yes...it's Facebook approved.)
The elite Hollywood screenwriter's little-known "6FE" method for ratcheting up audience engagement. (Trust me, you'll wanna use this in ALL your content.)
Online sales performing poorly? Try this little-known copywriting secret and watch your sales take off! (This involves rewriting some of your sales copy, but it will be well worth the trouble. You'll thank me later.)
My top 5 copywriting secrets.
A surprisingly simple way to put people's attention into overdrive. (This is nothing new, but I bet you're not doing it.)
What the "PAS" copywriting formula is, and why it is one of the most powerful methods you can ever use to get prospects whipping out their credit cards! (If this was the only copywriting secret you ever learned, it would be enough!)
A little-known podcast EVERY market should listen to religiously.
The "secret sauce" for making all your sales pitches, ideas, and opinions extremely persuasive. (This is what made leaders the likes of Nelson Mandela, Jesus Christ, and Winston Churchill so damn influential.
Arnold Schwarzenegger's laughably simple secret to developing an almost over-the-top confidence. (It only takes 5 minutes a day!)
A fail proof way to bond with your prospects, create unbreakable trust, and be more relatable. (This is straight out of Chuck Jones' - cartoonist for Warner Bros Looney Tunes - playbook!
This sells even better than sex. (If you really wanna put your sales into high gear - focus on this!
The amazing story of a kitchen entrepreneur from Perth, Australia who made a fortune selling hot sauce, despite every major food retailer refusing to stock it. (Here's exactly how she did it...and how you can copy her clever strategy to sell a ton of your product.)
A masterpiece collection of attention-grabbing words and phrases to use in your content and sales copy.
6 sneaky writing tips that slap awake your readers and keep them reading no matter how many other things are competing for their attention.
The "60's jazz" attention getting secret that keeps an audience 100% focused on your message. (This was used by two jazz legends - Miles Davis and Herbie Hancock - back in the 1960's. Whenever these two guys were on stage together, they always transfixed the crowd with this. Here's how you can use it in all your content.
The "two-word phrase" that wrenches on reader's curiosity like crazy!
The absolute worst way to start a speech. (Sadly, this is how most speakers do it. Here's a far better way...)
Copywriting secret: the one appeal that out performs every other appeal. (This is hands down the best way to boost sales.)
What probably 99 out of 100 business owners overlook (or are too scared to do) that cripples their profits and growth. But if you have the chutzpah to do this...your business will explode! And, if you don't normally get referrals, you soon will!
FACT: Your prospects are looking for reasons NOT to buy. (Here's the secret to getting them to look for reasons TO BUY! - Must-know information)
Veteran con artist reveals his secrets to closing the deal. (This is must-know information for any marketer or salesperson - especially if you sell high ticket items. This is the absolute best sales lesson I've ever come across! Disclaimer: Please use ethically.)
What EVERY business owner should do that would almost guarantee a huge boost in sales. (This may be the single biggest oversight in marketing today.)
The "highly unorthodox" (but incredibly effective) way a Canadian law firm flooded their business with new clients. (Will work just as well for any professional service business, too.)
On October 18th, 1993, Eugene Schwartz gave a 90-minute seminar to a very select group of elite copywriters. (What he taught them that day explains why Eugene's copy was so powerful, so effective, and neurologically impossible to ignore. Here's what he revealed...)

If your way of getting attention is to explain why someone should listen to you…you’re dead in the water!

Listen: you’ve got about 2-3 seconds (that’s probably generous) to capture someone’s attention online.

That’s it.

You don’t have time to explain, discuss, or convince.

No way Jose!

You must make them pay attention.

And do it instantly!

And that’s exactly what these laws of attention getting do.

They grab people by the jugular and instantly drag them into your content. They hit on people’s psychology and persuade them they way people are hardwired to be persuaded. Namely, they hit on people’s emotions, and subconscious.

In other words, these “24 laws of attention getting” hit people where they live!

They are neurologically impossible to ignore, and best of all, because some of these laws are so subtle, your prospects won’t even know why they felt so compelled to consume your content.

Alright, to help you decide if this product could help you…

Here Are Some More Secrets You'll Find Inside:

The BIG mistake most online marketers make with their content that almost guarantees nobody consumes it for any more than 2 or 3 seconds.
The "Jack Daniels" writing tip. (Don't worry, there's no consuming of alcohol involved. That's not to say you couldn't.)
Two "impossible to ignore" intros that suck in readers like a Kirby vacuum cleaner. (Works just as well for speakers.)
4 "traditional marketing" rules you gotta break to even stand of chance of being noticed online.
Why using big words when you talk (or write) makes you sound less intelligent. (Surprising results of Stanford University.)
The typical prospect's brain explained. (And how to use these scientific insights to slip your sales pitch right past your prospect's natural, built-in defense.)
Attention-getting secrets of Hollywood's greatest screenwriters. (Here's how to use their secrets in all your content and marketing efforts.)
How to stand out in overcrowded markets. (This strategy is from a man who was selling information products before it was a "thing". Follow this pioneer's advice and you'll stand out like Shaquille O'Neil in a jockey's locker room!)
A brilliant "attention getting" tactic used by a tiny handful of elite Hollywood directors that even keeps millennial's gnat-like attention spans totally focused. (Here's how to use it in your content.)
The easiest and quickest way to make your content more engaging.
A fool-proof way to "hook" your prospects from the get-go. (This plays on people's primal need to "be in the know" Here's how to apply it to your promotions.)
A little-know headline formula (used by one of the world's best headline writers) that's neurologically impossible to ignore.
How the big Ad Agencies capture - and keep - their target market's attention. (I don't think much of ad agencies in terms of their commercials translating into sales, however, when it comes to grabbing the attention of their perfect customer...they do it best! Here's how to steal their tight-lipped secret to grab the attention of your ideal customers.)
Why vitamin water is so popular now. (What's this got to do with YOUR business? Plenty. Full story inside...)
A horrible piece of marketing advice almost every business owner blindly follows. (Following this bad advice will leave you feeling more ignored than Solange Knowles. In case you don't know, Solange is Beyonce's sister. Whatever.)
Warren Buffett's brilliant "stock buying" secret applied to marketing. (This almost eerie correlation between the world of marketing and Buffett's approach to buying stock is astounding. If you follow the advice inside...it will instantly take your marketing to a whole new level!)
5 fool-proof ways to keep people glued to your content.
The absolute best way to instantly hook your readers. (Not only is this can't look away trick a head-turner, but it's almost certain to jack-up your sales, too! I use this in nearly all my emails.)
A sneaky (but powerful) way of capturing people's attention that makes them far more open to hearing your sales message. Powerful.)
How to find the "head-turning hook" which reels prospects into your ads like crazy!
A rare Noel Gallagher story that contains a powerful marketing secret. (If you're an online marketer who is struggling to get your ads clicked on, emails opened, or grow an audience...you're gonna love this!)
Dan Kennedy's semi-famous "Grand Piano on a White Rug" story. (This story reveals one of the most important and overlooked principles of marketing. Get this wrong and you'll be in a world of pain.)
A special "attention getting" trick for getting more clicks on your Facebook ads, YouTube ads, Instagram, and thumbnail images. (Vince Gilligan - producer of the hit TV show Breaking Bad - used this in BB's action scenes. Budweiser also used this trick in their most successful ad campaign ever. Here's how to use it in your ads.)

"Teaching is hard. You need different skills: positive reinforcement, keeping students from getting bored, commanding their attention in a certain way."

~ Bill Gates

Yes, Bill…

…teaching is hard.

But compared to marketing…it’s a day at the beach!

You see, a teacher has one big advantage over the marketer – their audience can’t go anywhere! They have a real captive audience.

The marketer has no such luxury.

The instant a prospect becomes bored with your content or ad, they click away, or if offline, walk away, toss your advertising material in the trash and never return.

Hear this:

Thousands of sales have been lost, millions of dollars worth of business has failed to materialize, solely because so few marketers have the knack of holding their prospect’s attention long enough to deliver their sales message.

Most Marketer’s content and advertising today are either too spammy or they are deadly boring.

Both ways are a bullet train to failure.

Being a spammy (too salesy) marketer, to me, is a half-step away from being a Jehovah Witness or a Scientologist – it’s just weird, creepy and annoying. (Come to think of it, this product would be perfect for folks wanting to recruit people into their religion or whatever.)

And being boring…well, no marketer has ever bored someone into buying.

Understand this:

What worked in marketing decades ago no longer works today. And that’s half the trouble with marketers and business owners today…

...Their Marketing Is More Outdated Than Hammer Pants And Vanilla Ice!

In today’s world of Fake news, soft as marshmallow news reporting, click bait gone wild websites, and unrelenting advertising, people feel more cheated than Tiger Wood’s ex-wife!

People now hate marketers with the fire of a thousand suns.

And rightly so. Every where they turn, some marketer is trying to get their attention.

People are now tuning out advertising in all its forms, and they are getting good at it, too!

Not only a folks tuning out advertising, their attention spans are now shorter than a goldfish. (According to a new study Microsoft, Corp) Do you see what the average business owner is who wants to promote their product or service is up against?

It ain’t a pretty picture, is it?

Well, don’t get too down about it.

It’s actually a HUGE opportunity.

That is, for the marketer who is prepared to promote their product and service in a fresh, new way, a way that not only grabs people’s attention but keeps it long enough to turn cold prospects into rabid fans and loyal customers. A way that doesn’t just go for cheap clicks using dirty tricks and gimmicks.

No!

I’m talking about a way which has integrity, humanity, and connects with people, mind to mind, heart to heart.

I know this all sounds lofty and a little corny, but trust me, it ain’t.

Sure, this product shows you how to get and keep attention, and how to turn it into sales, but the most valuable thing it will show you is how to build a rock-solid relationship between you and your market. And therein lies the secret to…

...Lifelong Customers!

Here Are Some Secrets That Are Inside:

A secret way to catapult audience engagement to sky-high levels! (This was used by the Ancient Greek playwrights, and more recently, the TV show House of Cards. Here's how you can use it too. Works for both online and offline.)
What "L B" marketing is, and why you should start using it - IMMEDIATELY!
A diabolically clever way to advertise your business without advertising your business. (I know this sounds like double talk...it ain't! Here's how to promote your business without using any of the traditional or new marketing channels.)
Master the art of holding people's attention. (Tips from America's top comedians, podcasters and radio personalities.)
Why talking about what interests your market is a weak and inferior way to keep their attention. (Here's what you should do instead...)
The quickest, easiest, and cheapest way to create "customer goodwill" if you run any of the following service businesses: Financial services, Hair salon, dog cleaning, and car dealership. (The owners at a Toni and Guy hair salon in Manly, Sydney, Australia do this for their clients, and their clients love them for it!)
The "old woman in a motel" writing tip.
A certain type of writer you should study (very closely) if you create a lot of online content. (If you implement what you learn from these guys, your audience engagement level will go through the roof!)
8 topics that NEVER fail to grab people's attention.
How to keep people utterly fascinated with your content even if you have the personality of a wet mop!
The ugly truth about people who do volunteer work and give to charities. (This insight into human-behavior will give you an almost unfair advantage over other marketers who just assume they know what makes people tick.)
What to do if you have zero qualifications or credibility and you want to attract high-quality prospects. (Just do this and watch what happens. You'll thank me later.)
How Domino's Pizza used their negative press to dramatically boost their profits. (Here's how you can steal their cunning little trick and apply to your business anytime you come under fire.)
The George Orwell quote every marketer should stick on their fridge or mirror. (It's profound...and...it reveals a powerful secret to holding people's attention.)
The dumb-ass statement unsuccessful folks say when consuming training material or courses. (Don't EVER let these words come out YOUR mouth. If they do...you should immediately smack yourself in the face!)
An insidious "quirk" in human-nature that can destroy your ability to create successful marketing. (Many a marketer has fallen victim to this hard to overcome quirk. Not overcoming this kink will leave you as broke as a joke.)
Excerpts from extremely rare and hard to find sales letters reveal ingenious ways to keep readers glued to every word of your sales copy.
How to blatantly promote your product or service without coming across as too pushy or as a sleazy salesperson. (In fact, if you do it this way, they'll even thank you for it!)
A top lawyer's unusual way (especially for a lawyer) of capturing the rapt attention everyone in the courtroom. (You'd never guess this one in a million years. If you give speeches or presentations, you're gonna love this one.)
A clever way Hollywood screenwriters get audiences to instantly like the protagonist. (Here's how you can steal this ethical (but sneaky) trick to sell more of your product or service.
The most misconstrued truth in all of marketing. (If you don't accurately perceive this all-important truth, you'll always struggle to convert prospects into paying customers. All of sales and marketing is based on this one truth.)
How to make your sales copy more persuasive and believable without changing a single word of your copy. (No joke.)
The absolute best piece of writing advice I've ever heard! (Actually, it translates to all forms of communication. If you want your content to have high impact, follow this advice.)
A "scientifically proven" way to make whatever you say (or write) seem believable and credible. (By golly, you're gonna love how much this improves your sales conversions.)
The golden key to keeping people's rapt attention. (Yup, if there was one master key to keeping people's undivided attention...THIS would be it!
What "judo style" marketing is, and how to use it to steal market share from your competition.
Why online marketers are not converting more prospects into paying customers (The #1 reason revealed inside.)
7 things you must know about your market before you can successfully sell them on buying your product or service. (Do NOT skim over this one. This is where sales are won or lost.)
Benjamin Franklin's little-known formula for coming up with crowd-pleasing speeches. (Perfect if you're a podcaster or do YouTube videos. Can be applied to blogging, too.)
Mark Twain and Charles Dickens's secret for getting complete devotion from their readers. (Easily applied to any form of content creation. SHOCKINGLY - nobody does this!)
The "drunken Hancock" method that instantly hooks readers. (Surprise benefit: you'll immediately become more likable to prospects, customers, and clients.)

"The amateur marketer explains why someone should pay attention. The pro marketer makes someone pay attention!"

Hear this, my friend:

Money solves a lot of problems in business.

However, there a few problems it can’t solve. And one of those problems is this:

Engagement.

You can’t buy people’s attention. It’s not for sale.

You have to earn it!

Listen, buying ad space, clicks exposure will get you seen. But being seen is only the beginning. The real work begins when a prospect enters your store or visits your website.

How do you engage a prospect and turn them into a customer? How do you keep them coming back?

If you don’t know how to engage and connect with your prospects, you’re screwed!

Well, don’t you worry, inside this product you will get 24 proven ways to get your prospects eagerly coming back to your store or website like they do their favorite restaurant.

Is Product For You? Perhaps The Following Bullets Will Help You Decide

A shrewd tactic used by America's all-time winningest lawyer to win over his clients and the judge and jury. (And how to use it in your business. It's powerful, and yes...it's totally ethical.)
What Domino's Pizza got one of their executives to do that captured the public's attention, and in turn, their patronage. (This takes some chutzpah, but the rewards far outweigh the risk.)
An ingenious way to use your competition's strengths to your advantage. (Secret revealed by the chairman of America's most successful ad agency
Eye-opening advice from the late George Carlin on how to grab attention, keep it, and use it to get people to see things from your point of view. Powerful!
Need to win someone over? (Psychologist and likeability expert, Norman Anderson reveals the "golden key" to winning the attention, love and affection of others.)
Two easy and incredibly effective ways to develop your sense of humor - a real asset in marketing. (I don't care if you have the personality of Elmer Fudd...just do these two things and you'll be makin' wisecracks in no time!)
A little-known study conducted in 1960 reveals an insight into human-nature every online marketer must know. (Here's how to exploit it for maximum profits.)
Are you a coach or teacher? Then you'll wanna read about this: A recent study shows which teaching styles are best. (One in particular dramatically boosts student retention. Full story inside...)
A simple but accurate test you can perform if you're thinking of running a crowdfunding campaign. (Doing this will almost predict the success of your campaign.)
Steal this "attention getting" trick! (This is the #1 trick of a world-class comedian. HINT: He's a regular on Conan)
The most closely guarded copywriting secret ever! (The reason most copywriting gurus don't ever reveal this is because it's bad for someone's business - theirs!
The secret to building a loyal and raving fan base. Andy and Amos - two radio personalities from the golden age of radio - did this better than anyone. (True story: One time on-air, Andy complained that he couldn't find the studio pencil. Over the next 10 days, 3.5 million pencils were sent in by listeners. Now that's an engaged audience, eh?)
A powerful way to change someone's mind - literally! (I kid you not. Doing this literally triggers a chemical reaction in the listener's or reader's brain. Don't worry, it's completely safe and ethical.)
Copywriting Tip For Service Businesses: Why promoting the benefits of your service business is a recipe for failure, and what you should promote instead. (This secret alone is worth the price of admission.)
A sneaky way to get prospects to call you straight back! (This secret is from an insurance salesman who gets 90% of his prospects to promptly return his calls.
Claude Hopkins's - the grandfather of advertising - secret to instantly getting inside people's psyche. (No other activating factor compares with this!", said the legendary advertiser.).
The strange - and controversial - writing approach of one of America's most successful authors ever. (I'd understand if you don't want to model this approach. But if you have the stomach for it...this approach will make your content hit your prospects "right where they live!"
The 8-letter-word that instantly multiplies your audience's engagement tenfold.
How to put entertainment value in all your content. (Copy what I show you inside and watch people devour your content!)
10 brilliant communicators I continuously steal from. (Studying these master communicators has paid off for me big time. I'm sure it will for you, too.)
A secret way to make content that has a lot of facts and figures fun and engaging to consume. (Cold hard truth: If you can't make inherently dull information come to life, you'll NEVER make it as a marketer. Listen: Just do it the way I show you inside and you'll never bore your audience.)
What a "white crayon" product is, and how to tell if yours is one. (HINT: You don't want a white crayon product. Not ever!)
How to "bullet proof" your business from becoming a commodity. (Having to compete on price alone sure is a shituation for a business owner. Here's the simple solution...)
The "potty mouth persuasion" secret.
A monkey-simple copywriting lesson on getting inside your market's psychology. (Copywriting gurus love to overcomplicate this. Sigh. It's not nearly as hard as you think. Here's what you do...)
4 weird (but incredibly effective) copywriting secrets you won't hear any other copywriting gurus talk about.
An ancient public speaking technique that makes an audience completely spellbound. (I've only ever seen a few comedians use this technique before. Yes...it's unconventional, but that's probably why it's so effective.)
How the owners of a struggling bar used an old-school rotary dial phone to turn their bar into one of the most popular and exclusive bars in New York City.
How to write a wallet-fattening promotional email if you own a service business. (Full example inside.)
A little-known method for coming up with head-turning hooks for your advertising. (This is method is used by one of the world's foremost copywriters.)
What "CE-Theory" is, and how to use it to keep your audience riveted to your content. (Potent!)

Hey...you still with me?

O.K. – just checkin’.

Onward.

Rare marketing insights from a Philadelphian businessman from the early 1900's who was light-years ahead of his time. (Most marketers today are still oblivious to these insights and strategies, but you won't be.)
A certain piece of Catholic theology every marketer should commit to memory. (And, how to exploit it for huge profits.)
Copywriting Secret: What to do to your product or service's benefits that will get your prospect's greed glands salivating like crazy!
Are you a lawyer, an M.D., a dentist, or a chiropractor who would like to see your waiting room bursting with new patients and clients? (Here's the WRONG way to go about it, and the RIGHT way.)
How to set up your business so you can set your own prices and have customers happily pay it.
How the writer for the hit TV show The Sopranos got viewers to fall in love with Tony Soprano - an Italian mobster. (Here's how to apply it to your marketing. Heads up: you'd better be ready to handle all the attention it will bring you.)
Why trying to be better than your competition is a losing strategy. (Here's what you should do instead...)
Marvel's Comic's Stan Lee reveals why Spider-Man comics and movies almost always outsold Superman comics and movies. (What Stan reveals may surprise you, but if you're smart, you'll immediately apply it to all your marketing efforts.)
How to keep reader's gnat-like attention spans glued to every word of your sales letter. (Tips from the world's best copywriters.)
Why everybody's wrong about navel-gazing. (Here's why you should do it more often.)
3 obvious as the nose on your face facts about prospects almost every marketer crazily ignores. (Ignoring these will severely undermine all your marketing efforts.)
A little social experiment to perform on an upset friend or family member which reveals one of the most powerful attention-getting secrets ever. (oh yeah...and it's almost certain to lift their spirits, too! Yep, it's a win/win.)
What books to read if you want to dramatically improve your copywriting. (Nope. It's not copywriting books.)
Bill Clinton's sneaky little trick for winning back disengaged listeners.
A quote from a popular 90's movie that reveals a truth about society that almost every marketer overlooks or is clueless about. (It probably explains the torrent of crappy marketing nowadays.)
A special way of communicating that forces an audience to sit up and pay attention. (Communicating in this way literally activates more areas in the listen's/reader's brain. Another "worth the price of admission" secret!
The Crocodile Hunter's marketing secret.
How to write a winning sales letter even if you struggle to write a shopping list.
The secret to Grant Cardone's Social Media success. (This is just my opinion, but I think you'll agree once you hear my answer
David Ogilvy's stroke of genius behind the Hathaway brand explained. (And...how to use it to ramp-up the sales of your product.)
A powerful (and severely overlooked) way for the little-guy to steal market share from the Big Boys. (Takes hardly any time and costs zero dollars!)
The illuminating story of a young girl named Kate. (This story reveals an extremely important marketing lesson most business owners never, ever learn. Make damn sure you're not one of them, okay?)
The powerful persuasion secret of an anti-litter campaigner who decreased the litter in the state of Texas by 73% (His ad campaign did not use guilt, the threat of fines, or any other scare tactic. It didn't even appeal to self-interest. Here's how he did it...and how you can use this little-known "persuasion secret" to change the behavior of even the most stubborn of people...and...yes...even get them to desire your product over your competition's.
Plus, a TON of copywriting secrets, including:

10 Overlooked Things To Include In Your Sales Copy So That Persuasion Flows Like Silk and Skepticism Is Swept Aside!

This golden advice is straight from the man dubbed, “the world’s greatest living copywriter”

– Gary Bencivenga

Did you just say, "Wow!"? I know, I know, there's a lot here. But don't think for a second that there's any fluff or filler in this product.

I have gone for quality over quantity. What can I say, I guess I had more “money making” secrets than I thought. Well guess what?

Here are more!

A clever way to present your product or service so that it looks far superior when compared to your competitors. (This is straight out of Apple's marketing playbook.)
The 11-letter-word that will get you both attention and a trusting crowd.
Why the regulars of dive bars often leave for good when it gets refurbished and improved. (This rare insight into human-nature will give you a huge advantage over marketers in your space.)
7 sure-fire ways to make even the most outlandish product claims and promises sound 100% believable and credible. (PLUS: detailed examples for each of the 7 ways. You're welcome.)
A common goof made by writers, speakers, podcasters, and YouTubers when addressing their audience that causes an audience to subconsciously switch off and withdraw.
Why you SHOULD make posts about what you're having for lunch and other trivial stuff on Social Media. (If you're a marketer with an audience and you're dead against doing this...you should seriously reconsider. I'll just say this: Show me a marketer who mocks doing this and I'll show you a marketer with a small and weak following.)
Why a lot of very good speakers and writers fail to build a true fan base.
The "Freddie Mercury" phenomena applied to business.
What divorcees do when getting back in the dating scene that every marketer should copy. (Doing this will make you far more attractive to prospects, customers, clients, and potential business partners.)
Bill Clinton's "charisma secrets" revealed. (Former intern gives the full scoop!)
How people choose who they listen to. (Hardly anyone knows this. That's why so many marketers can't get people to listen to their sales pitch.)
The "Dennis Rodman" effect. (What it is, and how to use it to gain an almost unfair advantage over your competition. Caution: If you're a stickler for the rules, perhaps you should pass on this one.)
How folks who have been dealt a bad hand in life can outdo people who are more, educated, privileged, and talented. (No. It's got nothing to do with working harder or smarter.)
Clint Eastwood's simple mind trick vanish fear. (Fear holds too many people back when it comes to sales and marketing. This may help, especially if you do YouTube videos or anything in front of a camera.)
Surprising ways marketers unwittingly kill their powers of persuasion and influence. (Don't laugh at these. I bet you're doing at least one of these persuasion killing acts.)
The "dog and hamster" charisma test. Can YOU pass this test?
Why you should read Shakespeare or Charles Dickens if you market to blue-collar workers.
How to use people's desire to be right to your advantage. (Do this and you'll get your market's undivided attention - guaranteed!)
"Attention keeping" secrets from one of the world's most successful podcasters. (This guy holds his audience spellbound for 1.5 hours with zero editing, effects, interviewees, sidekicks, or music - just him and his mic.)
The idiotic mistake business owners make when coming up with their business name. (Whatever you do...don't do this!)
The simple "5 step formula" for giving a stunningly effective and memorable speech.
Master the art of teaching - Socrates secret to making brain-crushingly complex ideas and concepts caveman simple to understand. (If teaching is not part of your marketing strategy...it should be!)
What NEVER (ever) to do in your sales copy if you sell information products. (If you commit this copywriting sin, you won't sell a damn thing!)
An ingenious thing to do to your flyers or brochures that makes them neurologically impossible to ignore. (HINT: It's got nothing to do with the sales copy, images, color, or anything like that.)

Now, as you can see, a lot of the 24 laws are focused on getting the (favorable) attention of your target market and keeping that attention.

And this is good.

In fact, it’s crucial.

However…it ain’t enough.

I mean, what good is getting (and keeping) the attention of your target market if they never pony up and buy your product or service? Huh?

You’re not running a charity or a non profit business, are you?

No. You’re offering a product or service in exchange for money, right?

Well, unless you’re a savvy copywriter (salesperson), getting prospects to hand over their hard earned is like getting blood out of a stone.

But don’t you worry.

This product isn’t going to get you all dressed up with nowhere to go.

No sir.

This product is jam packed with sales and copywriting secrets that will inject more raw sales power in all your sales and marketing messages.

Some of these sales secrets are so persuasive it’s scary.

They will seduce your prospects to the point of raw lust.

And that, my friend, is what it takes!

Want to dramatically boost your sales?

Well, Try Out These For Size:

The amazing "persuasion secret" of a fake Walmart employee. (This crook would routinely eat food straight from the shelves and no one ever questioned him. Here's why - and how you can use this secret to dramatically jack-up your sales.)
How to stop sweating like a gypsy with a mortgage when giving a sales pitch.
What to check if your sales are in the toilet. (Nope. It's got nothing to do with your sales pitch or your offer.)
How a 7-year-old kid outsold his entire school selling boxes of candy door-to-door. (In fact, the school gave him all the other kid's left-over boxes to sell. And sell them he did! Here's how he did it...and why you should steal his technique.)
The single most important thing to know about your market. (And no...it's not knowing what they want to buy.)
How to avoid hitting the "brick wall of resistance" when selling to prospects. (Do it this way and they'll actually enjoy being sold to.)
Eugene Schwartz's (legendary copywriter) eye-opening insight into why people really buy. (For some curious reason, this is one of Eugene's less-heralded secrets. But if you're smart, you'll use this mind-altering insight to create irresistible offers.
When being too enthusiastic about your product or service can kill your sales.
The little-known CI method for attracting your perfect customers and clients. (Surprise benefit: it will also make your sales copy more persuasive. A LOT more!)
Why you're not converting more prospects into customers. (5 sales killing mistakes.)
How to sell more goods by exploiting a quirk in human nature. (Please use ethically.)
What buyers REALLY respond to. (Most gurus will tell you it's what they see and hear that causes them to buy. That's only half the story. Here's the other half...)
The absolute worst thing to say when you're trying to sell a prospect on your service. (Prospects run for the hills when they hear this.)
How to turn product flaws and embarrassing features into red-hot reasons to buy!
The sales secret I foolishly stopped using. (Yup, it happens to the best of us. Not implementing what you already know is an easy trap to fall into. I've been leaving a ton of money on the table by neglecting this powerful sales secret. Am I using it again? You bet! Here's what the secret is, and how you can apply it to all your sales messages.)
When appealing to prospect's emotions is a complete waste of time.
The little-known sales secret used by a famous copywriter to sell a product that had a dumb name and was ugly as sin.
Never lose a qualified prospect again. (Here's a sure-fire way to get them coming back, time and time again until they buy!
Why two salespeople can use an identical sales script and get dramatically different results. (This insight will open up new possibilities for you, and...take your persuasive powers to a whole new level.)
The pitiful mistake most salespeople make that guarantees they are looked down upon and even pitied by their prospect.
Why most marketer's sales pitches just sound like hot air. (And, how to make yours sound 100% credible and trustworthy.)
How to quickly shut down your prospect's natural resistance to your sales pitch. (Just do this and your sales pitch will seep right into your prospect's psychology.)
The one question that trips up many a marketer. (If you don't know the answer to this question, I guarantee you're unwittingly cutting your sales off at the knees!)
Quincy Jones' "persuasion and influence" secret. (In the recording session for the song We Are The World - a charity song for the 1984 Ethiopian famine - Quincy Jones single-handedly captured, and kept, the undivided attention of 46 Superstars in the studio at one time. He even had them putting up their hand to ask permission to go to the toilet! This is the secret to getting the attention and respect of influencers and celebrities.)

Wait. Can You Hear That?

That’s the sound of a riot of new income that can come your way when you start using the laws and sales secrets inside this product.

Listen:

It's not the lack of money that stops a marketer, it's their lack of sales skills.

Know this:

A lukewarm sales pitch will inspire a lukewarm response.

And a red-hot sales pitch will inspire a red-hot response. It’s that simple.

Well, these laws and sales secrets will get you creating red-hot sales and marketing messages that will deliver your prospects and customers breathless and hungry at the front doorstep of your ordering page.

Sales Secrets Like These:

The best piece of sales training I've ever come across. (Once you've gone through - it won't take long - you'll want to burn all your other sales training books...and probably should!)
Sales secrets from a guy who's sold over 1.5 billion (Yes..billion!) dollars in insurance policies. (Here's his strategy, his pitch, and his word-for-word objection overcomers.)
The amazing story of a desperate internet marketer from Boston who turned his list of dead-cold subscribers into a list of white-hot buyers! (Here's exactly how he did it, step-by-step.)
The truth about people's belief systems. World-renowned psychologist gives the straight scoop. (Here's how to use this insight to supercharge your sales.)
A common "marketing approach" that makes you look like a dumbass.
The 2 things you must get right if you ever want to get consistent sales online. (Once you get these two things right...you'll be laughing all the way to the bank.)
Do you cold call? (Hopefully not. But if you do...you'll wanna get your hands on this phone script.)
The brilliant way the late Jim Camp (Jim was America's foremost negotiation expert and trainer) got the media to promote his training company for free! (Here's how he did it, and yes...if you're an expert in your field, you can do it too.)
Tired of losing sales to objections? (Just use the "P - P Method" described inside and you'll be shocked at how easy selling becomes. You'll also wanna kick yourself for not thinking of this before.)
Does looking good help with sales? Don't be too sure. (Here's how a short, bald, and pudgy salesman who wore ill-fitting suits and waddled like a duck became the #1 salesman in his company - nationwide.)
How to stop being blown off by hardass gatekeepers. (This shrewd tactic, once used by the world's greatest insurance salesman, works wonders!)
A clever (and powerful) way to tap into your market's most primal desires. (Trust me, this is like "catnip" to prospects, customers and clients.)
The single best way to open a client's mind, heart, and yes...even their wallet!
How studying metaphysics can help you make more sales. (Hardly anyone understands the metaphysics behind every sales transaction.)
A secret way to get employees, underlings, and co-workers to happily follow your orders, even if at first they were dead against it. (Do it this way, and persuading people will become as routine and effortless as ordering a pizza!)
2 sure-fire ways to get prospects emotionally charged when they read your sales copy. (If you're currently struggling to make sales, I'm almost certain you're not using these 2 ways effectively, or worse...you're not even using them!)
A "fool proof" way to avoid bombing when giving a speech, presentation or sales pitch. (This is so simple but so overlooked.)
The biggest screw-up salespeople make when trying to close the deal. (If you're making this mistake, I can almost guarantee you're always a day late and a dollar short.)
How to bullet proof your confidence when pitching to prospects or clients.
The incredibly stupid mistake marketers make when selling to white-collar professionals. (Doing this renders your marketing useless - useless as a glass hammer!)
Sales secrets from one of the world's most effective con artists. (For example: this con artist used certain questions to quickly discover his target's true motivation and values. Thus, making sales as easy as falling off a log! Full story inside...)
A little-known way to bond with your prospects. (You'll have them eating out of your hand when you do this, and they won't even know why they like and trust you so much.)
14 words uttered by the famous American author, Gore Vidal, that perfectly describes every truly great marketer and salesperson. (If it doesn't describe you...hmm, you've got work to do.)
How to stop getting blown off by prospects, clients, and gatekeepers. (Perfect if you make cold calls.)
The Maverick's new-age sales methodology for maximizing sales. (Don't be too quick to judge me on this one, O.K?)
What one of the world's greatest insurance salesman did in front of his mirror every day that boosted his sales conversions. (Everyone in sales should copy this!)
How to get people to buy high ticket products and services such as life insurance as if they were hotcakes!
World's top negotiating expert reveals his secret method for making deals.
A massively overlooked "selling point" that almost always jacks up sales.
What a divorce lawyer told a prominent internet marketer that helped turn a struggling product into a wild success. (This story reveals THE secret to making sales online, or anywhere, for that matter.)
A tested and proven way to dramatically boost online sales if you have a big product range. (This is the easiest and quickest way to do it, and...it won't cost you a single penny, either.)
The "4 step formula" for getting prospects frothing at the mouth excited to buy your product. (Step 2 is by far the most important part in the formula. But don't worry...I give plenty of examples of this crucial step in the sales process.)
The "Canive a Cookie" sales secret that will help you sell more product.

O.K. So here's the deal:

This Product sells for a flat $267 (I pay your shipping worldwide)

It's a physical product that will get delivered to your doorstep.

WHEN WILL IT ARRIVE?

U.S. residents can expect it to take 2 to 3 business days.

If you live outside the U.S. it will take 6 to 10 business days to arrive.

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NOTE: There are no refunds and all sales are final

Yours Sincerely

Kelvin Dorsey
(Email Marketing Maverick)

PO Box 220
Sydney N.S.W. 2086
AUSTRALIA

Email: kelvin@kelvindorsey.com