HOW TO PROSPER DURING UNCERTAIN TIMES

BY DAN KENNEDY

HOW TO TURN ON THE INCOME AND TURN IT ON RIGHT NOW!

“While others use this economy as an excuse for not doing well, and let it be their master, you can use it as a springboard to a life lived on your terms… rapidly getting all the wealth and success you want.” ~ Dan Kennedy

To say this audio is timely is like saying water is wet.

So, let’s just get down to business and talk about what this audio contains, shall we?

First of all, if you don’t know who Dan Kennedy is, you’re in for a real treat. Dan has one of the greatest marketing minds on the planet. Do a quick Google search on Dan and you’ll find that’s almost an understatement. He’s that good.

Well anyway, I believe this was recorded back in 2009 when the GFC was in full swing and business folks need answers. And boy oh boy, did Dan deliver… as you’ll soon get to hear. (This is an 1 hour and 20 minute audio)

In this important seminar, Dan gave 5 proven and battle-tested strategies and 7 things you can do right now to turn on the income. Some of them are easier to do than others, some of them are quicker to do than others, but they are the seven things that will have you prospering even when, all around you, people are weeping and wailing and gnashing their teeth.

Here's a sneak peek at what you'll hear:

The one thing business owners can get away with in good economies that won't cut it in economic downturns. (If you try and operate your business like this when folks are tightening their belts and making cutbacks, you're as good as dead! - 18:00)
How Dan helped a struggling Canadian pizzeria owner double their business during the 2008 recession. (BD - before Dan - this pizzeria owner couldn't pay people to dine in. After implementing all of Dan's strategies, this pizzeria could barely keep up with the demand. And... they did it selling expensive pizzas in a less-affluent part of town! At 28:00 Dan discloses 5 of the strategies. This is gold.)
Why most businesses that ramp up their marketing in tough economic times are better off keeping their marketing dollars. - 27:20
The "Preacher and the Pimp" lesson that will open your eyes to what it is you customers really want to buy - 51:00
Walt Disney's ingenious trick to getting people to happily spend way more than they planned to. And... how to apply this clever trick to your business.
The "brother-in-law" goof many business owners make that can potentially kill an otherwise perfectly good marketing campaign. - 1:04:00
How every single one of Dan's clients has lied to him, and... how YOU might be telling this same porky. - 1:13:00

The Smokey and The Bandit car story that...

… will give you a powerful sales secret to selling in a recession.

The most overlooked benefit of recessions ever! Once you hear and understand this little-talked about advantage, you may even start to relish economic slumps. - 22:10
What NOT to sell during an economic downturn. If you are selling this - many people are - you should start pivoting now! - 26:30
How to sell to folks who are (1) terrified of losing their job (2) their 401k's been hit, and (3) have tightened their belts so tight they can barely breathe. (Getting these folks to spend money is almost impossible, right? Ah, don't be so sure. After you hear what's said at 27:00 you might change your mind.)
A brain-crushingly stupid thing even great salespeople do in front of prospects that loses them sales. - 41:50
The moronic (and harmful) "6-word statement" many business owners say when Dan teaches them a new strategy, tactic or concept that keeps them shackled to mediocrity and forever being lightweights in their industry. - 57:10
A sneaky question Dan asks his new clients that almost always reveals the real issue with their business. - 1:02:00
An "unwinnable fight" many business owners stubbornly try to win. Business owners who insist on doing this are like a cat burying a turd on a marble floor - they're working hard but getting nowhere fast!
Should you reduce prices in a recession? Hear Dan's answer at 46:10
Dan's ingenious sales technique that, when used correctly, can "judo-flip" non-buyers into buyers. - 51:20

The hilarious Saturday Night Live skit that...

.. exemplifies how the average business owner goes about solving problems in their business. – 1:05:00

Dan's gross "Economy Enema" lesson that reveals a proven way to avoid being one of the many businesses that get flushed from the economy during a recession. Invaluable information here. Listen carefully at 18:50
Startling truths about consumer spending nobody told you about. - 19:20
A bitterly cold truth about the majority of small businesses today. (This "cold as an ex-wife's heart" truth is the reason why most businesses struggle with sales. And getting a better sales team won't fix this problem, either. 16:00)
Dan's semi-famous "Avon lady and a Jehovah Witness carpool" story. There's no real takeaway with this one, but it's funny as hell. - 10:00
A common mindset among business owners that keeps them from experiencing any real or long-term success. Folks with this type of mindset could have a guy like Richard Branson critique and analyze their business, give them all the answers they need, and...it wouldn't help them one iota. - 21:50
2 truths about the circulation of money during a recession that will have you wanting to ramp up your marketing. 23:00
The one cardinal rule of marketing never to break. Sadly, most small business owners are committing this marketing sin unwittingly. - 27:05
A sneaky (but ethical) thing rich people do every business transaction that poor people don't. - 28:50
Are you in an over-saturated market where consumers shop around for the best deal? (Then here are 3 websites Dan recommends visiting that will show you clever ways to stand out in overcrowded markets and capture a bigger chunk of the market share pie.)
The "10-letter word" that describes a certain trait that you want all your customers to have. Selling to folks who have this trait is infinitely easier than selling to any other type of people. - 41:05
A little-known website every service-based business owner should visit. (This website is an absolute treasure trove of money-making ideas that any business owner can immediately start applying to their service. - 32:30
A gloriously entertaining (and powerful) sales secret that you should listen to at least 10 times. This is perhaps the best sales lesson I've ever heard. And I've heard the best in the business teach sales, but... I've never heard selling explained like this. Hear this gem at 42:00
The "Amish mindset" many business owners have that renders their marketing messages useless. The Amish have many good traits, but this one is no good for business owners to have. - 54:20
How to make money with free products and services. Another sneaky trick of Walt Disney’s.
The single most overlooked activity in business today. Despite this action being one of the very best ways to boost profits, it's neglected or totally ignored by almost every business owner. It boggles the mind. - 1:20:00
The quickest, easiest and most profitable way to increase your business's sales without changing your prices or your current marketing. - 1:18:00

"When a lot of other people are...

… taking themselves out of the game, you have an easier time of attracting attention, interest, fascination, and customers – if you understand and practically apply these principles and techniques.” ~ Dan Kennedy