How To Sell & Persuade Like

ARISTOTLE 

Is there really a proven formula for selling and persuasion?

 

You bet there is.

 

In fact, it was formulated almost 2,000 years ago by Aristotle.

 

Yet, shockingly, despite this ancient persuasion formula being around for so long, most marketers, salespeople and copywriters are either befuddled by it or they execute it so poorly…

… They Might as Well Ignore
it Altogether!

Listen, there are formulas in mathematics and there is one main formula for persuasion. And to get the right result in both mathematics and persuasion, you must follow the formula to a tee.  

And, just as there are laws of physics, there are laws of persuasion that can’t be broken, changed or debunked – they just are. And this book (Thanks to Aristotle’s persuasion formula) will show you exactly how people are hardwired to be persuaded.

Now, this persuasion formula is, or course, no secret. You may have even learned it in high school. Aristotle’s 3-step formula is this: Ethos + Logos + Pathos = Persuasion

But knowing the formula and successfully executing the formula are two entirely different things. Thinking you can successfully persuade people because you know this formula is like saying you can win the tour de France because you understand the formula: 

Complete the 23-Day Race Before
Anyone Else Does!

It all comes down to execution.

But once you get Aristotle’s formula down, well hell… it’s almost like having direct access to your prospect’s “buyer switch” that you can easily flip it on at will.

Well, that’s where this book comes in. This book will give you the exact formula to do just that. It starts with logos.

Secrets Inside The LOGOS Section:

  • What retailers know about buyer's psychology that most copywriters, salespeople and online marketers are clueless about. And... how knowing this can make your business more sales.
  • 50% OFF - Half Price! - Buy One, Get One Free! (They all mean the same thing, but one of them converts far higher than the others. Find out which one page 2)
  • Legendary Ad Man David Ogilvy's secret to closing the deal. Listen: It's one thing to get people excited about your product or service, it's another thing entirely getting them to buy! (Ogilvy knew this better than anyone, and that's why he used a special way of selling - taught on pages 3-7 - to pull in the biggest and best clients for his advertising agency.)
  • The "Full Moon" sales booster. Nothing woo-woo here, I promise. (That said, it is a little silly, yet many highly successful retailers and e-commerce owners make out like bandits using this weird sales trick described inside.)
  • What the world's greatest living copywriting (Gary Bencivenga) considers to be the single most persuasive tool in advertising. - page 4
  • Gary Bencivenga's laughably simple (but devastatingly effective) 3-step sales method for writing high converting sales copy. I'm telling you, this one alone is worth the price of admission. - page 5
  • How NOT to give discounts. (Discounts generally always work, but they can work a whole lot better if you understand what's taught on page 6. If you give seasonal discounts, then you'll love this section.)
  • A weird "quirk" in peoples' psyche that can be exploited to get people to do almost anything you want them to do. A Harvard social psychologist first discovered this in 1978 and the world's savviest marketers and salespeople have been exploiting this "oddity" in peoples' psyches ever since. (I know this sounds very manipulative and shady, but if your motives are pure, I see no reason not to use this psychological trick to dramatically increase the odds of getting people to agree to your requests. Full scoop on pages 6-7)
  • A little-known 5-step method (inspired by copywriting genius Gary Bencivenga) for writing sales copy that makes prospects feel safe to buy from you. (Know this: a prospect may want your product or service, but if they don't feel safe to buy from you or hire you, something terrible happens: NOTHING!)
  • The prosecutor's persuasion secret applied to copywriting. (If you want to know how to get your prospects to buy into your ideas, do this...)

Legendary Ad Man David Ogilvy’s secret to closing the deal. Listen: It’s one thing to get people excited about your product or service, it’s another thing entirely getting them to buy! (Ogilvy knew this better than anyone, and that’s why he used a special way of selling – taught on pages 3-7 – to pull in the biggest and best clients for his advertising agency.)

  • A disturbingly clever way to use cold, hard logic to almost instantly eliminate a prospect's skepticism, doubts, and disbelief no matter how jaded or disillusioned they may be. (FACT: most prospects have been burned more times than an alcoholic fire performer, so, naturally, they doubt almost every promise or product claim they come across. That's why it's this ingenious lesson taught on pages 8-11 is so valuable.)
  • The #1 thing that kills the conversions of any online sales funnel. Fix this issue, and you're off to the races.
  • 13 proven and battle-tested ways to add proof to any claim.
  • Hands-down the most effective form of proof to use in any advertisement, speech, or presentation.
  • A special way of delivering your product or service claims that never fails to delight clients and confound competitors. (This one's another gem from the brilliant Mr. Bencivenga.)
  • Perhaps the single most underrated book on copywriting ever. If you are serious about the craft of copywriting, then go and hunt down this criminally underrated book mentioned on page 13 - pronto!
  • The "flesh and bone" copywriting secret.
  • How to get people to believe your proof elements even if your proof elements seem weak and are presented in a clumsy way. (Admittedly, this one's not easy to do, but if you can pull it off, you will truly be sitting pretty. Here's why: because if you can do what's mentioned on page 14, AND... if you strengthen your proof elements, then you can really knock it out of the park!)
  • Belief is a matter of feeling and emotion rather than reason. Or is it? Find on on page 14
  • 3 subtle (but powerful) words to pepper throughout your sales copy (or sales presentation) that will make your sales messages shine with credibility, which in turn fills the prospect with belief and conviction.

The “Look Sexy For Hubby” copywriting insight probably not 1 in 10,000 marketers understand. (This copywriting lesson contains a secret way to find out what your market really wants instead of assuming as most copywriters do. This will show you how to dig way below the surface and tap into their most inner secrets and desires.)

Well… are you gonna move on or just keep staring at the photo? Actually, I don’t blame you.

Listen…

The single most important thing to know about your market is what they really want to buy. Obvious? Perhaps. But knowing what your market wants to buy, does not mean they will buy it from YOU just because you offer it to them. If only it were that easy, huh? No. The real secret to sales is to offer your market what they want, in a way they want it, and… to deliver the offer in a way they will respond to. 

Most online marketers fail to do all that effectively because they lack one piece of crucial knowledge about their market that ties everything together. What is this crucial (and often missing) ingredient? It’s revealed on page 16. By the way, this is something copywriting legend Eugene Schwartz taught in his famous seminar back in 1993, and it’s also taught in his book Breakthrough Advertising.)

Here are more secrets inside:

  • A sneaky (and very simple) pre-framing trick for getting people to believe what you're about to tell them. Best part: because this pre-framing technique is so damn subtle, you can use it time and time again and your audience will be none the wiser.
  • A simple trick for making your facts and figures more believable.
  • A "14-word sentence" from my favorite copywriting book that, if correctly applied to your sales messages, will send your sales conversion rate through the roof! (Gary Bencivenga set out to do what this 14-word sentence reveals, and, boy oh boy, did he succeed. Now you can benefit from this tremendously insightful and powerful sales lesson, too)
  • Why piling on promise after promise in your sales messages often backfires, and... what you should do instead. You won't hear this one taught by any online sales or copywriting guru, that's for sure.
  • Why lazy copywriters can never build true believability in their sales copy. Copywriting is not for the slothful. No way. It requires a lot of work. (But there is one part of copywriting that makes up about 80% of the gig. It's the part that makes or breaks a sales message. Unfortunately, this is the part most copywriters detest. Not giving this particular component the necessary time and effort will almost guarantee that your sales copy flops.  Find out what this oh-so-important part of the job is on page 7)
  • 8 near-magical sentences and phrases that can give your claims the invaluable air of conviction.

The sales funnel wizard every online marketer should study. This man is the go-to guy for marketers the likes of Russell Brunson and other 8-9 figure marketers when it comes to setting up a profitable online sales funnel. (If Russell Brunson is the Tom Brady of the internet marketing industry, then this man is the Bill Belichick.  If you’ve ever wondered how to structure your marketing funnel to maximize sales, then closely study the work and teachings of the man mentioned inside.)

Secrets Inside The PATHOS Section:

Now, come in close for a second.

Yes, Aristotle did crack the code to persuasion but just knowing the 3 step persuasion formula (ethos pathos logos) is not enough. 

You must know how they all work in concert for maximum effect. That’s what this book will show you how to do. I don’t care if you’re a writer, speaker, podcaster, YouTuber, business owner, marketer, or salesperson, if you correctly follow the guidelines given throughout this book, you’ll find persuading people will become easier than you ever thought possible. Using Aristotle’s persuasion formula as the bedrock of every secret in this book, you’ll be armed to the teeth with ways to get prospects, clients, and customers to eagerly jump at your offers.

When done the Aristotle way, sales is almost effortless because you’re working with human nature and not against it.

Instead of gouging out sales like an old miner gouges out gold, sales will start to flow like silk. 

 

More Secrets You Can Plunder & Profit From:

  • A sneaky (and ruthlessly effective) way to write copy that crawls inside your market's psychology, even their most inner thoughts and feelings. (This little-known market research tip gets the real scoop on what your market wants. Read about this juicy tip inside.)
  • Exactly when to start talking about yourself and your product or service when speaking (or writing) to a would-be client. (Tip: Most of the time you should have your big yap closed. But there is a time and place to talk about yourself and your product or service in the sales process. Most marketers screw this up royally. Follow the advice given on page 10 and you'll be sweet.)
  • A devilishly clever way to get other people to write your sales copy free of charge, and... where to find these people. (Best part: you won't even need to speak to them or contact them)
  • The 2 best websites to perform market research. (Plus... what to do once you visit these invaluable sites.
  • Quite possibly the greatest "influence hack" ever invented. If you're not making the number of sales you know you should be, this could be the answer. (Listen: Not only is this influence secret devastatingly effective, but it's so obvious you'll wonder why you never thought of it. And if you have heard this hack before, it's very likely you're not doing it.)
  • The two unpardonable sins in marketing. (The first one is don't be boring. The second one is much more subtle and nuanced, and surprisingly... it is hardly ever talked about, but it can kill a sale quicker than a buttered bullet.)
  • A delightfully simple way to make your marketing and sales messages far more impactful, more agreeable, more persuasive. (To make sure this simple method explained inside works properly, there's one thing you must know about your market first. Don't worry, that one thing is revealed inside, too.)
  • A 5-point laundry list of ways to dramatically ratchet up the emotion in all your communications. These 5 battle-tested ways are explained inside with tips aplenty.
  • 100% ethical mind control tips. If you're in sales or marketing, you'll want to master the tips revealed in this section.
  • The "Ice Cold Beer" copywriting secret...
  • Aristotle's sneaky "P & P" secret for getting an audience to be far more open to new ideas, methods, and suggestions than they would otherwise. (Needless to say, this ancient persuasion secret is invaluable for marketers and salespeople. And if you're a content creator or public speaker, you'll want to use this, too.)
  • How looking into the etymology (the origin of words) of the "12-letter word" mentioned on page 1 can help you craft sales and marketing content that people almost can't help but read. (Not only will this curious etymology lesson help you create almost irresistible content, but it can help put them into a buying frame of mind, too.)
  • The weird (but 100% science-backed) second brain sales lesson. This admittedly strange biology lesson will give you an almost spooky insight into what really goes on inside a prospect when they're looking to buy. (Once you understand this internal decision-making process, you'll finally understand why people buy with their emotions and justify with logic. Fascinating stuff.) 
  • What every salesperson and marketer should continually study if they want to truly succeed in sales. (And no, it ain't sales or copywriting.)
  • Irrefutable proof that people buy with their emotions. (In fact, EVERY single purchase a person makes is an emotional buy. Even commodity goods like bread and toothbrushes are bought with emotion. Don't scoff at this. This science is in.)
  • A "baker's-dozen-of-things" to know about your market that will give you an almost unfair advantage over your competition who you can bet dollars to donuts don't know all 13. (I'd wager that most don't even know 5 of them!)
  • A common marketing goof business owners make in their marketing material that causes a huge disconnect with their market. (In fact, not only does it cause a disconnect that makes their audience disengage, but it can often make them proper mad, too. Read about this damaging marketing blunder inside the Pathos section.)
  • Rock-solid proof that buyers are liars. (If you're making your products and marketing messages based on what your customers are telling you, then you might want to read pages 8 and 9 very carefully. It could save you a lot of money and time.)
  • The 3 questions swirling around every prospect's head when looking to buy. If you don't know these three questions prospects are asking themselves when in the act of buying, then you'll struggle. (But... if you know what they are... and you can get them to say "yes" to each of these three questions, then.... you'll be in for some very sweet paydays!)
  • What to say to a skeptical prospect that will instantly start to melt away their skepticism like an ice cube in the sun. (Admittedly, this is not as easy as it sounds. You must first know your market extremely well to pull this one-off. If you do know your market well, then follow the advice given inside and watch what happens!)

The “Colonel Jessup” attention-getting secret that is almost 100% foolproof. HINT: it’s got nothing to do with eyebrow raising. It has to do with storytelling. But know this: most marketers’ stories are one-dimensional and easy to ignore or click away. (Listen, if you truly want to get your audience’s 100% focus, concentration, and attention… then simply follow this trick taught in this section and your messages will be almost impossible to ignore.)

Check Out These Apples:

  • The secret to making something you say "stick" in your prospects head like crap to a blanket. (This is nothing you haven't heard before, but I'd bet my Air Jordan 1s that you're not doing this anywhere near enough.)
  • The one thing every copywriter should be diligently collecting. My obsession with collecting this thing mentioned on page 14 makes Jay Leno's passion for collecting cars seem like a mild interest. (My obsession with collecting this thing has helped put many dollars into my business's coffers, and I'm sure it will do the same for your business also.)
  • A storytelling secret nobody told you about. (This almost unknown storytelling secret is routinely used by Hollywood screenwriters but can work just as well in a sales pitch or any piece of marketing material. It's a trick they use to ratchet up an audience's attention and intrigue. Here's how you can use it to mesmerize your audience, too.)
  • How to turn your market's skepticism, doubt, and distrust into hordes of new business. Plus... an example of how copywriting legend Gary Bencivenga did this with one of his most successful financial sales letters.
  • A cunning way Gary Bencivenga (widely considered the world's greatest copywriter) used his market's righteous anger to create a flood of new business. Bonus: I break down Bencivenga's ingenious sales strategy so you can see exactly how this can be applied to your market.
  • A ridiculously easy (and scarily effective) way to almost instantly bond with your market. It amazes me how many marketers (good ones, too) don't do this, seeing it's so easy to do.
  • A screamin' good writing tip that can make your writing far more impactful. I'd wager that not 1 in 1000 writers do this, which I believe is why so much writing comes across as flat, limp, and one-dimensional. 

*How to know exactly what your market wants to buy without doing any surveys, focus groups, or without asking a single customer what they want to buy. Really?

Yup… really.

Secrets Inside The ETHOS Section:

  • The persuasion secret of a mysterious Greek philosopher. This unknown Greek philosopher's (he was one of Aristotle's cronies... that's all that's known about this guy) secret reveals perhaps the greatest insight into persuasion I've ever heard. (Once you understand what's disclosed on page 3, you'll know where to put your focus and attention when creating a presentation, a piece of content, or any type of sales and marketing message for maximum impact and effectiveness.)
  • John Cleese's sneaky persuasion "trick" that when done right... can make people far more open-minded, receptive, and keen to hear you out, even if at first they were trying to blow you off. Perfect for marketers and salespeople. - page 14
  • 8 science-backed ways to become instantly more likable. - page 13
  • An almost spooky-effective way to boost your credibility with your prospects, customers, and clients. Don't get too excited about this one. It's easier said than done, but if you have what it takes and do what's mentioned inside correctly, you'll build so much trust and credibility with your market that buying from you becomes a complete no-brainer!
  • The "four-letter word" high performers consider to be a dirty word.
  • A laughably easy way to build rock-solid trust and credibility with your prospects that's hardly ever mentioned or taught by sales teachers. Not only is this simple, but it's perhaps the best way to build real trust with a prospect, customer, or client.
  • The "9-letter word" that reveals the secret to longevity in business.
  • The "TRP" secret for high-level persuasion and influence.
  • A shockingly good insight into influence and persuasion from 930 BC. No joke. (This one's a beauty. This piece of ancient wisdom absolutely nails it when it comes to the foundation of all influence and persuasion.)

The “Dirtbag Husband” business lesson. Legendary Adman David Ogilvy once said that your customer is not a moron, she is your wife. (I believe Ogilvy was addressing how you treat your customer. That’s obviously important, however… there is a much more important thing to consider when dealing with your customers. Get this part wrong and it won’t matter how well you treat your customers, your harem full of wives (customers) will leave you faster than a rocket full of monkeys!)

  • The popular "Know, Like, and Trust" sales maxim debunked. This misleading but popular myth is taught by almost every sales guru on the planet - including me! (Well, now I know better, and on page 10 I reveal the REAL secret to getting prospects to pony up. Don't miss this one!)
  • 4 viciously effective "credibility boosters" almost any business owner can do that can instantly give your business a gleaming new layer of prestige, weight, and authority. (Full disclosure: two of these I don't do myself, but if I were more ambitious and were doing all four ways mentioned on page 10, there's no doubt in my mind I'd be light years ahead of where I am now.)
  • A screamin' good tip for persuading highly left-brained people who love to analyze, examine, and scrutinize every damn detail.
  • Gloriously entertaining (and powerful) persuasion lessons, tips, tricks, and secrets from the movie Good Will Hunting. (There is a particular scene in this movie I break down and highlight some real down-n-dirty persuasion secrets that can be applied to any sales or marketing message for maximin response.)
  • The "Smug, Cockblocking Harvard Law Student" story that contains an eye-opening insight into persuasion.
  • Papa Maverick's "REFU" method for building trust with prospects that's so reliably effective it almost feels like I'm cheating.
  • A telltale sign people see you as a corporate stiff.
  • A bizarre insight into likeability discovered by a bunch of social scientists back in 1950. (This reveals the secret to being more likeable without being more likeable. I know this sounds like double-talk but it's actually true
  • The curious reason why watching stand-up comedy can fill your business's coffers.
  • How to use an ordinary clock to boost your credibility in the eyes of those around you.

What’s the crux, the heart, the very essence of all persuasion and influence? Well, listen to the Billy Joel song mentioned on page 4 and you’ll find out. Don’t be too quick to scoff. This Billy Joel song (it’s not Uptown Girl) contains the very heart of all persuasion. Without this one thing Billy sings about, you simply won’t be persuasive. People might hear you out, but they won’t buy in.

It’s a great song, too.

  • The scatterbrain's survival guide: A surprisingly effective way disorganized and dithery people can use to get away with almost blue murder. This is not a license to be sloppy in business, but if you're not the most organized of people... you'll want to hear this surprisingly effective way to keep people cool even when you screw up. (If you do this right, you could be the most scatterbrained person on the planet and still have people forgive your tardiness and shortcomings.)
  • How to go from persuading Jack Schitt to persuading almost anybody you want.
  • The #1 reason why even good offers totally bomb.
  • A mystifyingly stupid thing many business owners do when they screw up their customer service in some way. (If there's one thing customers hate more than poor service, lousy products and services, it's this...)
  • What REAL persuasion is. In this book I disclose what real (effective) persuasion is, and if you take it to heart and start practicing what's taught there, you'll start seeing people become more open, receptive, and responsive to all your sales and marketing messages. (Actually, this transcends business. This will work for you in family situations, dating, and any other situation where you need to win people over and get them to buy into you and your ideas.)
  • The single most important element of persuasion and influence. (HINT: it's not logic, it's not emotion and no... it's not proof elements either. They are all part of the equation but compared to what's talked about on page 3, they are all secondary.)
  • There are two ways to lose your customer's trust: (1) the slow way, or (2) the fast way. Here's how to make sure you avoid both...
  • A certain type of person who is naturally more persuasive than others. I described this type of person on page 7... hopefully, the description sounds a little like you.
  • The REAL secret to becoming a highly persuasive individual. (While reading books about persuasion and observing highly persuasive individuals can help, they are far inferior to the way mentioned on page 8
  • A little-talked about way many trustworthy, charming, and likable business owners routinely lose sales.
  • The #1 thing that will determine the level of respect and trust you get in the marketplace. Period
  • The dingbat's way to persuasion and influence.
  • Why business owners who hate on Kim Kardashian and Paris Hilton are dumber than a tree stump!
  • A rascally (but still ethical) way to make people take every word you say as gospel.

As you can see, this little book is jam-packed and brimming over with value, hence the price.

Now, to borrow a phrase from Oscar Wilde, if you are someone who knows the price of everything but the value of nothing, please, do not buy this book. It’s not for you. It’s for people who don’t judge a book’s value by its size (this book has only 68 pages) but rather what the book contains.

How can I squeeze so much value into such a small book?

That’s easy. This book contains 3 issues of my premium content. (DEC 2020, JAN 2021, and FEB 2021) My Inner Circle members had to pay a pretty penny to get it, and so will you. *If you’re a longstanding inner circle member, you probably already have this highly prized content.

Okay, so here’s the deal: this book sells for $247 with FREE shipping worldwide. There are no refunds & all sales are final. In other words, no impulse buying. Where do I get the nerve to charge that price?

Well, I know if you get access to these secrets and correctly follow the advice inside, the sales you’ll generate will make the price seem like chump change.

 

And… know this:

If my son asked me for a book to help in business, this is the book I would give him. 

If you truly know how to persuade people… you have it made! 

 

 

Add to Cart
NOTE: There are no refunds and all sales are final

Your friend,

Kelvin Dorsey