FINALLY...

A "caveman simple" approach to writing highly profitable sales pages at breakneck speed!...

… Even if  you don’t have a lick of copywritng skills and can barely write a shopping list!

Ever go through a copywriting course or book and come out the other end still clueless as to how to write a compelling sales page?

Interesting, isn’t it?

Actually, it’s frustrating as hell! I remember the pain well.

Look, considering the whole objective of learning copywriting is so you can write a compelling sales message that turns your prospects into paying customers, it’s maddening that most copywriting courses or books teach you everything about copywriting except the one thing that really matters:

The ability to write compelling sales message to sell your product or service!

Well, after you go through this book, you can kiss that problem goodbye! This book, while full of copywriting secrets most marketers are completely in the dark about, will give you one thing that’s priceless: writing compelling sales pages at the speed of greased lightning! You’ll be able to sit down and punch out a compelling sales page to sell your product or service as easy as baking a cake.

Just follow the simple formula I teach inside, and you’re off to the races!

HERE’S A TASTE OF WHAT’S INSIDE

  • The very first step in writing a sales page. If you get this part wrong, or worse, skip it entirely, you're doomed for failure. There's no nice way to put it. - page 9
  • An ingenious way to make your extremely high prices sound reasonable. This was copywriting legend Eugene Schwartz's secret to selling outrageously expensive books throughout the 60. 70. and 80s. Here's how you do it... page 25-26
  • The "Dear Betty" copywriting lesson that will unlock your inner-genius and stop writer's block in its tracks. I discovered this secret from a genius copywriter most marketers have never heard of. (This great man's no longer with us, but this man's brilliant copywriting secrets are still helping a tiny handful of copywriters lucky enough to know about his work. - page 4)
  • A weird (but effective) method for coming up with the perfect things to say in your sales messages. (Doing this is admittedly strange exercise will also help you eliminate any fluff or unnecessary content that won't help persuade a prospect to buy. - page 30)
  • The 11-word-sentence that can potentially turn your so-so copywriting into potent copy people love to read and buy from. (This has nothing to do with writing. In fact, if you're an accomplished writer, this may be even harder for you to do. Full scoop on page 12)
  • A shockingly easy way to write a sales page for information products. If you sell books or courses, then follow the screamin' good sales page formula on page 37 and you'll be astonished at how quick and easy your sales page comes together.
  • 3 "must-see" websites if you use sales videos on your website. - page 43 
  • The right way to show off your credentials without coming off looking like a showboat or a try-hard. This is a very important part of copywriting to get right. Screw this part up and it will undermine every other word you write. I learned this by studying many control sales letters from the '90s. In today's highly skeptical world, it's even more important that you know this.  - page 45
  • What to do if your grammar is atrocious. This answer will surprise you. - page 5

The "blonde bombshell at the bar" story that...

…contains a copywriting secret that takes most copywriters (including myself) years to fully understand. Once you truly get this concept, it’s like being given the keys to the copywriting kingdom.

  • What to do if you have little-to-no credibility or success in your industry, or nobody knows you from a can of paint. This ingenious strategy is taken right from a Gary Halbert ad that sold a truckload of books on dieting. (The ad featured an average middle-aged woman who was not a dietitian or expert in anything whatsoever, yet this sales letter sold an extraordinary amount of diet books. expert in 46)
  • A meat-n-potatoes way to close your sales message to ensure maximum sales. (This is where most marketers drop the ball. They write a persuasive sales message but then peter out right when it counts: the close. Avoid this "sales killing" mistake by following the examples given on page 47)
  • The "Jockey on a Camel" marketing lesson. (This is something that took me years to learn. And, not knowing this cost me a lot of my precious time and dime. - page 55)
  • Two "quirks" in human nature you must know to successfully sell to mass markets.
  • A criminally underrated (and underused) sales technique - used by many of the world's most elite salespeople - that if applied to your sales copy can potentially make your sales go through the roof. - page 49 (This one is also very subtle. It's probably why it's so overlooked. FREE TIP: if you want to improver your copywriting, don't just study great copywriters, study great salespeople. Some of my biggest copywriting breakthroughs have come from studying the world's best salespeople and applying their secrets to my copy. )
  • Why "persuasion" is hugely overrated in copywriting. Once you understand and put into practice what's taught on page 10, you'll barely even need to use persuasion. I learned this from an old school direct marketer and at the time, I (foolishly) dismissed it. Doing so only delayed my success. Don't you make the same mistake when reading this valuable lesson on page 10.)
  • A common "copywriting blunder" that turns people off the instant they see it. (This was something I used to do a lot. When I finally stopped doing it, that's when things started popping for me. Full details on page 6)
  • One of the very best lessons I ever learned about copywriting when I was a raw rookie. (This one lesson took me from being a copywriting ignoramus who was terrified to write a promotional email much less a sales page, to a proficient copywriter almost overnight! - page 3)
  • The "how long should a sales page be" question finally put to bed. - page 6
  • 10 questions you must know about your market if you're to stand a chance of writing a profitable sales page. (This one's from a man who was the highest-paid copywriter in America for nearly two decades. He boiled his market research down to these ten questions listed on page 11)

How Did I Come Up With The "Double 3" Sales Page Formula?

The double 3 formula is something that took me 5 years to perfect. And, there’s no real secret to my formula.

I didn’t see a flash of light in the sky one night and then start to experience super-intelligence and telekinesis like John Travolta in the movie Phenomena.

No… this simple formula came about by noticing which of my promotional emails performed the best (made the most sales) and observing commonalities between those winning emails.

These commonalities have been boiled down and put into the simple sales page formula I call the “Double 3”. And when I say this formula is simple, I ain’t fakin’ jacks!

In fact, the “Double 3” formula is so easy and simple it’s downright laughable.

You know, when I started out writing sales copy, I tied to shoehorn in every trick and technique into my sales pages I could, thinking this would help.

It’ didn’t.

Actually, it hurt my copy more than it helped.

Now, here’s what’s interesting: I have found over the years that the less complicated I make my sales messages, the more sales I make. You see, there are really only a couple of things you need to get right for your sales pages to become profitable. And…

… The “Double 3” sales page formula gives them to you on silver platter.

But you get much more than just this formula. You get a ton of copywriting tips that will make your copy that much more persuasive. Things like…

… how to read your markets’ mind with the accuracy of a physic -how to infuse human interest in your copy – how to research your market with the zeal and accuracy of a mad forensic scientist, and… how to use psychology to…

... Tease Peoples' Curiosity and
Tickle Their Greed Glands!

Here are more juicy secrets contained inside:

  • How to crawl inside your prospect's head to the point where your readers will think you're telepathic. This is perhaps the single most powerful skill a copywriter can learn. Here's how to develop this skill to an almost scary degree.... - page 11
  • The single most important thing for your website to communicate to your website visitors. If your website visitors don't know this about your and your business within the first 2 or 3 seconds... you might as well not have a website! - page 15
  • A dirty little secret you never hear about sales that if you correctly apply to your sales copy can potentially make you a deadly copywriter who can write their own ticket. - page 57
  • The secret to writing bullets that drip with curiosity. This is not taught anywhere that I know of. This little-known tip will help your bullet writing immensely. - page 56
  • What to do in your sales copy before you mention price. Doing this can bump up your conversions even if you do a lousy job of it. - page 55
  • An ingenious way to sell more of your product by using your markets' common excuses for their lack of success. - page 54
  • How to "tweak" your writing so it's fun to read. Obviously, this will help get your sales messages read. That's kind of important - page 49
  • The "The Middle-aged Plumber" sales page method for people who hate to write. - This may be the best approach to writing a sales page there is. I personally don't use this method, but I probably should. - page 32
  • Why marketers who try to impress their prospects make lousy copywriters. - page 13
  • What you must talk about first before you even mention your experience, credentials, and your product or service. This may sound counter-intuitive, but it's what works! Full details on page 10

The "FBI copywriting" secret to

… capturing the most amount of sales humanly possible. This one’s easier said than done, but if you can get a handle on this one, watch what happens to your sales.
  • Gary Halbert's "I thought I was going to scream" copywriting secret for having people glued to your sales messages. Not only does this ratchet up reader engagement, but it helps people sell themselves on your product or service. Powerful. - page 25
  • How to use "time" to dramatically increase the perceived value of your product or service. If people seem to balk at your high prices, this could be the answer.
  • The single biggest reason why most marketing sucks. This reason - explained on page 27 - is why the marketing graveyard is crammed with excellent products and services.
  • 6 bullet formulas most marketers don't know about. - page 38
  • The "2-word sales opener" formula that makes any product claim or pitch glide right past people's critical mind, thus, making them open and eager to hear your sales message. (Not only is this subtle and devastatingly effective, but it's a formula you can use over and over again. A real time saver!- page 44)
  • The "dim-witted thing" most marketers do in the first couple of paragraphs of their sales message that's almost certain to lose them a heart-breaking amount of sales

The "little old lady" sales secret every copywriter must know before they write a single word of copy.

Not knowing this will have you boring your prospect and sometimes annoying the hell out of them. Just follow the advice given on page 14 and you’ll avoid the above pitfalls and ensure your copy hits the reader where they live.
  • The "Heaven and Hell" sales secret for getting people to take almost immediate action. PLUS, a brilliant example of this from an old advertorial from the early 90's. Highly persuasive people do this subconsciously, but now you'll be able to do it on purpose and in all your future sales copy.
  • A secret way to get people more willing to believe your logical reason to buy. This is a high-level copywriting technique that, when done properly, can get even hardcore skeptics who normally look for reasons not to buy suddenly start looking for reasons to buy! - page 52
  • The most seductive and powerful word in information marketing. If you sell any type of information, you'll want to use take advantage of this word. - page 53
  • What amateur copywriters fill their sales copy full of that, unbeknownst to them, leaves a bad taste in their reader's mouth. Make sure you're not doing what's mentioned on page 55
  • The stealthy "Three-Dot" trick for keeping people glued to your sales copy the way a casino keeps gamblers spending money. - page 50
  • 5 sneaky "persuasion techniques" that go completely unnoticed by people. Often it's the subtle things that work best. - pages 49-56
  • How to apply all the copywriting secrets contained in this book to video. - starts on page 42
  • Why most bonuses don't work as buying incentives, and... what to do to them to make them work. - page 42
  • A surprisingly simple thing Philips Publishing did to turn one of their poor performing advertorials in the L.A. Times into a roaring success! Best part: anyone can use this in their sales message no matter what you sell. - page 40
  • Exactly when you should establish credibility in your sales message. YES... doing this at the wrong time can hurt your sales.- page 45
  • A ridiculously easy "sales opener" that sucks people into your sales message like crazy, and...can be used for any product or service in any industry. - page 44
  • The Double 3 FORMULA revealed. Plus, a ton of examples of sales messages using the Double 3 formula for you to study and adapt to fit your business. - page 31
  • A "dead giveaway" that a copywriter doesn't know their market. Readers will spot this faster than a fat kid can spot cake. - page 23

Gary Bencivenga's (universally known as "the world's greatest living copywriter") copywriting formula for selling information products.

Page 39 features one of Gary’s best sales message he ever wrote that you can study, model, and tweak to fit your business.

For those who are more advanced, try these out for size:

  • The game-changing discovery of a desperate fitness marketer who made 20 infomercial to sell his fitness program. (They all flopped except one. The one that worked made him a very wealthy fitness trainer. After analyzing the winning infomercial, he discovered a breakthrough marketing secret. Here's what it is... and... how to apply it to your sales message. - page 29)
  • A fiery (and insightful) rant from a copywriting genius who dominated the copywriting world for three decades. This man is widely considered to be one of the world's greatest copywriters in history, and... in this rant, he discloses one of his secrets that helped him sell over one billion dollars of goods via sales letters. (In the copywriting world, the man is a legend and the benchmark all elite copywriters the world over measure themselves against. Read this eye-opening rant on page 51)
  • The "$1,543.25 and 23 pounds" copywriting secret for shutting down people's skepticism and making them trust you like a friend. (This was first taught by a genius copywriter back in 1932. This "old but gold" copywriting secret is amazingly underused and overlooked by many copywriters online today. - page 51)
  • How to weave airtight logic throughout your sales copy to maximize sales.
  • A mini crash course on handling objections. Plus... examples from successful sales letters written by one of the best objection handler copywriters ever. This devilishly clever copywriter turned objections into reasons to buy. Genius. - page 53
  • The Professional Speaker's secret to keeping audiences engaged applied to copy.
  • The greatest persuasion secret of ALL time. I know, I know. This sounds like pure hyperbole. But make no mistake, what's taught on page 50 will give you the keys to the sales and influence kingdom. Persuasion all boils down to one thing. And that one thing is revealed on page 50.
  • A little-known copywriting technique that can get even fire-breathing skeptics to buy into your ideas and accept your claims. - page 48 (This may seem like a small thing when you read it, but make no mistake, this one's powerful!)
  • The "Disarm and Charm" secret to winning over readers. Do what's taught on page 49 and even the most cantankerous and cynical of people will want to hear what you have to say.
  • The "I Think" persuasion secret for making even outlandish claims sound completely feasible.  - page 48
  • A deviously clever way to boost response by using people's names. - page 48
  • How to improve your sales copy by watching YouTube videos. - page 12
  • A strange (and sometimes nerve-racking) thing to write in your sales copy before mentioning a product claim or benefit that can make your claims more credible and believable, and make your overall message ooze trustworthiness. This master-stroke of persuasion is often used by Warren Buffet right before he's about to make a big claim about Berkshire Hathaway in his newsletters to shareholders.
  • A "juicy" copywriting tip for making your copy harder not to read than to read. - page 25
  • Why some sales pages that have brilliant sales copy totally bomb.
  • A rarely talked about way to hook your reader and keep them reading every word of your sales message even if they have a hundred other things vying for their attention. Doing this actually injects dopamine into your reader's brain. Full details on page 28
  • Why selling books and courses is a dumb idea, and... what to sell instead. I know this sounds strange coming from me, but it will all make sense when you read what's on page 12.
  • The "muscle confusion" marketing secret that almost forces people to sit up and take notice of your marketing messages. (Not only will this instantly grab people's undivided, but it will give you the luxury of charging premium prices. - page 29)
  • The six-letter word that can make your sales copy flow like silk and persuasive as hell.. - page 49
  • A specific thing to say to your prospects that can bond readers to you like Gorilla Glue. (This is a secret long known by master salespeople, direct response copywriters, and savvy con men. Caveat: Before you go saying this, there's a little research required.  Otherwise saying this could backfire on you big time. - page 50)
  • A special way to brag about your product or service without sounding like an obnoxious schmuck.  - page 53
  • Gary Halbert's "Twofer" copywriting trick that both answers an objection and delivers a tasty benefit in the one sentence. Not easy to do, but the example on page 54 will show you how it's done.
  • The "AC" copy method for getting your readers literally anxious to buy your product or service. This method has been long used by copywriting legends the likes of Gary Bencivenga, Dan Kennedy, and Paris Lampropolous to get people to buy products they've been putting off buying for whatever reason.

Alright, here’s the deal:

This Product sells for a flat $127
(I pay your shipping worldwide)

It’s a physical product that will get delivered to your doorstep.

When will it arrive?

U.S. residents can expect it to take 2 to 3 business days.

If you live outside the U.S. it will take 6 to 10 business days to arrive.

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NOTE: There are no refunds and all sales are final

Yours Sincerely

Kelvin Dorsey
(Email Marketing Maverick)

PO Box 220
Sydney N.S.W. 2086
AUSTRALIA

Email: kelvin@kelvindorsey.com

THE "DOUBLE 3" SALES PAGE FORMULA

A delightfully simple way to pitch your product or service that (1) has embedded proof and (2) shuts down peoples’ critical mind and opens up other areas of their brain that makes them far more open to your sales message. Just follow the little formula explained on pages 30-32

Add to Cart
NOTE: There are no refunds and all sales are final