The Maverick's

StorySelling Secrets

How To Sell Any Product or Service By Tellin' Yarns!

That’s right, you can make big money by telling little tales.

I routinely make sales from telling stories.

The stories I use to make sales vary. Some stories are true, some are made up, and some a borderline crazy, yet the results are all the same – dollars in my bank!

When it comes to high level persuasion, there’s no two ways about it…storytelling is the 800 pound gorilla.

All the most influential characters throughout history were great storytellers. Storytelling has been used by villians and saints alike.

Hitler used storytelling to garner the full support of the German people.

Jesus used storytelling to spread the good news.

Shakespeare used stories to entertain.

And…the world’s best salespeople, marketers, and entrepreneurs use stories to sell their wares.

The Late, Great Advertising Genius, David Ogilvy

“My research and experience tells me that if you can inject a story into whatever you’re selling, you’ll do better. “

How do you tell a story that persuades prospects, customers, and clients to buy your product or service?

I mean, that’s the question, isn’t it?

Well, that’s exactly what this product will deliver – the exact “how- tos” of selling with stories.

Here are some storytelling (storySelling) secrets you’ll discover inside:

The amazing discovery of a Californian neuroscientist that can make your stories so persuasive, it's scary. This neuroscientist is the director of the Center of Neuroscience Studies of Claremont Graduate School. (He recently performed an experiment that involved analyzing the blood of a group of subjects before and after they read different types of stories. One type of story had such an impact on the subjects that it caused their blood to increase its cortisol and oxytocin levels - dramatically. Here's why that's important; what "type" of story caused this, and how you can use this type of story to sell your product or service.) Page 14
3 "story types" that activate a reader's/listener's part of the brain called the insular (the emotional region) FACT: people buy emotionally, so it's vital you know these 3 types of stories when selling your product or service. See page 15
An all-to-pieces brilliant way to wrap up your sales pitch inside a story. (This is what allows me to relentlessly pitch my list of subscribers without hardly anyone complaining. In fact, many, many of my subscribers email me to thank me!) Page 138
How to turn "cold as an ex-wife's heart" subscribers into white-hot fans and customers by telling silly stories.
An Ancient Greek tale that is analogous to that of selling your wares through stories. (This blood-thirsty tale will open your eyes to the ways of effortless persuasion.) Page 143
What a Portuguese neuroscientist discovered about "decision making" that every marketer and salesperson should know. (This astonishing discovery when applied to selling products and services is a recipe for swift, no-nonsense sales! Full scoop on page 134
How being snubbed by a pretty bartender helped my business make more sales! Full details on page 125
A special part of the brain you can literally deactivate in your audience that makes them highly susceptible to your ideas and opinions, and more likely to buy from you. (It's all about how you deliver your message. Just follow the advice on page 9 and your persuasive powers should skyrocket!)

Wait. Before you get too carried away...know this:

This book isn’t cheap. And there are no guarantees or refunds.

So, to help you decide if you want it before investing your hard earned, here are some of the secrets inside:

14 "story formulas" you can use and apply to your unique selling situation. (Plus - examples of selling with each of the 14 story formulas.) Page 21-78
The "Desperate Housewife" copywriting secret. (This copywriting secret will reveal to you the correct way to put your readers into a buying frame of mind.) Page 117
An admittedly unorthodox (and possibly embarrassing) way to make your product claims and promises 100% believable. (Warren Buffett does this sometimes in his monthly newsletter to his Berkshire shareholders. Here's how you can do it, too) Page 121
A popular "story type" you should never use. (Online marketers in particular love to tell this type of story to influence and persuade their followers and prospects, but trust me, it's a complete waste of time! Here' what you should do instead...) Page 130
A famous trial lawyer's secret to building almost instant credibility applied to online marketing. (Perfect if you're new to business and nobody knows you from Adam.) Page 125
Confessions of a negotiation expert. (What this negotiation legend reveals on page 135 is, I believe, the single most effective way to get on-the-fence prospects to finally pony up!)
The curious story of the Lake County Rodeo. This story contains one of the most important copywriting secrets you can ever learn. If you apply it to your sales copy, it will become almost "skeptic proof"
The very sneaky "sales secret" of a scumbag telemarketer who made a killing in the 80's. (This is taken straight from his telemarketing scam script and it can easily be applied to any form of selling, too. I trust you will use it ethically.
A "quirk" in human nature that every storyteller must cater to. (If you ignore this "kink" in people's nature, your stories will fall flat as a pancake! If you really want your stories to hit home and influence your audience, heed the advice on page 113.
The "cuddle hormone" storytelling secret. (There is a certain story type you can tell that actually causes the reader's/listener's brain to release a surge of oxytocin. If there was ever a secret to getting your audience emotionally engaged to your sales message, this would be it!) Page 112
Why telling your audience what you had for breakfast (or any other trifling facts) is one of the smartest things you can do if you're looking to persuade and influence them. Here's why...) Page 101
How online coaches and influencers who focus solely on success and positivity are unwittingly hurting their sales. (This one's admittedly controversial, but those of you who are game enough to try what I suggest on page 125 will, I believe, see an increase of engagement, retention, and most of all - an increase in sales! )
Dan Kennedy's "wall of value" sales copy example. (This is exactly how to write sales copy that smashes price objection to smithereens! This is invaluable for people who sell high ticket products. See how Mr. Kennedy does it on Page 83
Do you have trouble making your product or service sound exciting? Then you'll love what's on page 82

Do you have trouble making your product or service sound exciting?

Then you’ll love what’s on page 82.

What’s on page 82?

I’m glad you asked.

Here’s what you’ll discover on page 82:

Two things you can do to any product feature, no matter how dull or boring, to make it sound exciting and sexy. (I don’t care if you’re talking about accounting or spreadsheets, just apply these two things to your information and your response should increase dramatically.

Full Disclosure: this book is a fun read like most of my content, however, it gets a little heavy in parts, like, for example, when I dig into the science of storytelling.

In other words, I give you the “whys” to StorySelling as well as the “how tos.”

But knowing the Whys will give you a HUGE advantage in the persuasion game.

As Ralph Waldo Emerson once said, “The man who knows how will always have a job. The man who knows why will be his boss.”

Here are some more secrets inside:

An almost over the top analytical and scientific look at storytelling. (You'll discover: why storytelling is so persuasive, how it affects the brain and body, and how to use stories to get people to choose your product or service over your competition
2 sneaky (and powerful) things to include in your storytelling that literally alters the chemicals in your audiences' brains, thus, making it almost impossible to ignore you.) Page 13
A "scientifically proven" way to make your sales messages (and other content) linger in your prospect's mind long after they hear or read it, making them far more likely to buy. Page 12
The secret to getting your prospects emotionally involved with your stories. (You can tell a helluva entertaining story, but that doesn't mean they'll be motivated to buy. Follow the advice on page 112 and your stories will put them into a buyer's state of mind instead of just entertaining them. This is a lesson I had to learn early on. Don't you make the same mistake.)
The single most important element to have in a story when selling a product or service. (This is not a very exciting or sexy element, however, this is where sales or won or lost.)
A dirty little secret about persuasion only psychologists, neuroscientists, and a tiny handful of savvy marketers know. (I learned this from a rare and very old article written by a man named Professor Pottenberger, and it's probably the most powerful thing I've ever learned about persuasion and rhetoric. Here's how to use this secret to boost your sales.) page 139
How NOT to give a PowerPoint presentation (or a sales presentation) Doing it this way will destroy your ability to persuade and influence your audience. Do this instead...) Page 12
What many memory experts know about storytelling that you should too. (This one insight alone can make your sales pitches far more persuasive and compelling.) Page 13
How to use "mind control" to sell your wares. (Don't worry, this is completely ethical. Full details on page 13)
A clever way to turn your product or service's drawbacks and flaws into white-hot reasons to buy! ) Full scoop on page 121-122
An incredibly powerful story "type" you can tell a prospect who's balking at your pricing. (Just tell this type of story to your prospect and watch their price hang-ups disappear like a fart in the wind. Sorry.)
The "shiny red apple" mind trick that can make your writing (or speaking) dramatically more captivating. Page 13
Are you a coach or teacher? Then you should pay close attention to what's taught on page 93. There you'll find a chillingly good example of wrapping a lesson inside of a story. (This is how you make your lessons entertaining, easy to understand and stick inside your student/client's minds like velcro.
A little-talked about sales secret that can flip "nos" into "yeses." Page 94
2 critical elements to have in all your sales copy. (Without these two vital elements, your sales copy will end up being about as effective as a paraplegic on a dance pole.) Page 93
The "what's in it for me?" marketing maxim debunked. (I'm not saying it doesn't work or not to do it. What I am saying is, that if all your marketing efforts are based solely on this popular marketing maxim, then you're leaving bundles and bundles of money on the table. On page 96 you'll find a far better approach if you really want to maximize your sales. Astonishingly, hardly anyone does this.
How to make sales by nattering on about the most trivial of matters. (It always amazes me when these types of seemingly frivolous stories make me sales. And, if you do it the way I show you on page 98, I'm sure it will make you sales, too.)
The best example of selling with a story I've ever seen. See Page 80
My exact methodology for coming up with stories and segueing into my sales pitches explained in minute detail.) Page 32

"The most powerful person in the world is the storyteller."

Steve Jobs

Hear this: the single biggest advantage of using storyselling is this:

It’s how people want to be sold!

Yet, hardly anyone does it.

Instead, most marketers are unwittingly murdering their sales by delivering their sales pitches in a bland as unbuttered toast way.

Not only is the average marketer’s sales message as dull as dishwater, they are also utterly devoid of all salesmanship and persuasion.

Look, if you sell your product or service the way the average marketer does, the only action your prospects will be taking is….

...Clutching Their Purse and Running For The Hills!

Listen up: when you know how to deliver a sale pitch that makes the value of your offer more valuable in your prospect’s mind than the money you’re asking them to pay….selling suddenly becomes child’s play.

Well, on page 81, you will learn a little-talked about storytelling technique that you can easily use to…

...Ratchet Up Your Product's Perceived
"Value" To an Almost Ungodly Level!

Here are even more secrets:

How an Australian politician used storytelling to bring a tsunami of media attention to a public issue that's near and dear to his heart, and in the same breath, make him endearing to almost everyone in Australia. (Not only is this way of storytelling great for social awareness campaigns, it's also incredibly effective for selling products and services. If you're looking to get serious attention for your product or service, you'd do well to model this Australian politician's approach.
A certain "character trait" all the world's best copywriters possess that makes them naturally persuasive. (Hopefully this describes you, too. If not, here's how to develop it...) Page 4
The one skill you must master if you want to become a great storyteller. (If you don't master this one skill, your stories are likely to bore, confuse, or irritate your audience. Not good.) Page 4
A BIG mistake A-List Hollywood stars make when trying to persuade the public on important issues. You'd expect big celebrities on their soapbox would persuade people to think differently, but more times than not, their message falls on deaf ears. (Marketers and business people make this same "persuasion killing" blunder. Avoid doing this when trying to influence and persuade people and do what is explained on page 9 instead.)
How to turn seemingly irrelevant (even stupid) stories into profitable sales pitches. See page 29

"I have found that using stories in sales messages can often double, triple, and sometimes quadruple your sales conversions."

Chris “Money Fingers” Haddad (the internet’s most sought after copywriter)

How to use storytelling to command premium prices for your product or service, and have prospects, customers, and clients happily pay it, even if they can get the exact product somewhere else cheaper. (I learned this from two journalists who, back in 2009, used storytelling to command almost ridiculous prices for their online products which people happily paid. Get this: they were getting a 2,706% mark up! Here's how they did it, and how you can steal their exact methodology to get your prospects keen as a bean to buy your products and services.) Page 87
How to use stories to make even the most boring and mundane products and services appear sexy and cool.
The "school principal" persuasion secret for getting others to willingly and happily obey your commands even if at first, they are dead against it. (Works beautifully in sales copy also. In fact, my most profitable emails and sales pages use this exact persuasion secret.) Page 90
Why giving people "reasons" to do something (no matter how good the reasons) almost never works. (Here's what you should do instead...) Page 92
12 stunning insights into persuasive storytelling from one of America's most successful trial lawyers ever. (There is a strong parallel between persuading a jury and persuading prospects. These brilliant insights will help you tell a more powerful and persuasive story and thus, help you sell more of your product or services.) Page 107
How storytelling can get prospects and complete strangers to care about your product or service nearly as much as you do. (When you tell these types of stories, people can't help but fall in love with your business and its products and services. Powerful! This secret's revealed on page 88)
2 sneaky ways to influence your reader/listener's subconscious mind when crafting your sales messages. (Once you start doing these two things, you'll find persuading people for you will be duck soup!) Page 133
The "ER" marketing technique that, when used correctly, can get your prospects so emotionally involved in your content they'll feel it down to their gonads!) Page 141
How the WWJD movement (What Would Jesus Do?) can help teachers and coaches have a bigger impact on their students and clients. (BTW, this has nothing to do with morals or Christian-like behavior.)
The very best story type for B2B business owners to tell. (Actually, this story type is probably the best story any business owner could tell to maximize their sales.)

Okay, Kelvin, so how much is The Maverick's StorySelling Secrets?

Alright, here’s the deal:

The Maverick’s StorySelling Secrets sells for $167

But…I’m going to sweeten the deal…considerably.

I have have thrown in 3 complimentary products, each of which could be sold as a stand-alone product. That’s right. They’re on the house. You’re essentially getting 3 products for the price of one!

Here are the 3 complimentary products:

Complimentary Product #1

8 Hard-Nosed, No-Nonsense Copywriting Secrets That Sell Like Crazy

Taught by Chris “Money Fingers” Haddad. Chris is one of the most successful and sought after copywriters in the world today. This is hands down the best teaching on copywriting I’ve come across. You’re gonna love this audio. (this audio will make you money) Here’s a taste of what’s contained in this audio:

A monkey-simple way to start any sales message that grabs attention and almost forces the reader to keep reading. (This will also kill off any writer's block you may have had. Using this clever sales intro you'll find words start to flow like a river, and all those throat-clearing intros that are nothing but fluff will be a thing of the past.
The little-known "aftercare" copywriting secret that puts skeptical prospects at ease, feeling safe to buy.
Why the popular copywriting maxim: "enter the conversation in your prospect's mind" should be taken with a grain of salt.
How to jack-up your sales conversions by "tweaking" your Q and A section of your sales page. (When Chris started doing this to his Q and A sections, he routinely got around a 20% increase in conversions.)
The "sales goof" amateur copywriters make at the start of their sales copy that loses readers straight out the gate.
How a passage in the Bible can dramatically improve your sales conversions. Actually, I'm not so sure this is found in the Bible, but once you hear what it is, you won't blame Chris for thinking it's in the Bible. No matter. The point is: this is one helluva lesson in writing highly potent sales copy that relentlessly hits on all your prospect's hot buttons.
Appealing to people's selfish desires is always the best approach when selling, right? WRONG. Sometimes this approach falls flat. Here's what to do in those cases...
2 things every headline or bullet point must have for them to be effective. (And no, it's not curiosity, a big promise, or power words.)
Chris's "Magic Mechanism" secret to making any headline or sales offer completely irresistible.
What every online marketer should learn from the popular Dummies books that can potentially make your offers more appealing.
How to cause an immediate visceral reaction in your prospects by telling pig stories. (I know this sounds weird, but trust me, this is one of the most valuable teachings Chris Haddad shares on this entire audio. TIP: Pay very close attention to this one!)
A hugely overlooked desire in the make money online market that hardly any acknowledges or appeals to. This is leaving so much money on the table it breaks my heart.
The stupid mistake most online marketers make when launching new products that almost guarantees utter failure. And, the way to do it that almost guarantees success.
7 principles that are the "secret sauce" for sales pages and sales videos that convert like crazy.
The single biggest primal desire of almost every woman on the planet. (I know, I know, this sounds like hyperbole, but don't be too quick to scoff. Once you hear what this primal desire is, I'm almost certain you'll agree. Whatever. The point is, if you sell predominately to women, this insight can make your sales copy and marketing efforts extremely profitable.
The #1 thing your customers, clients, and prospects don't give a damn about when you're pitching them your product or service. (If you don't understand this, you'll end up making only a fraction of the sales you could be.

Complimentary Product #2

HOLLYWOOD COPYWRITING
SECRETS

Copywriting secrets from Hollywood’s best screenwriters. This is not a physical product. This product is a PDF download. (instant download upon purchase) Here are some of the secrets contained inside:

A common screw up almost every salesperson (and many copywriters, too) makes in their sales pitch that weakens their persuasive powers the way kryptonite weakens Superman.
The "I'm just one of you guys, myaaan" sales technique. This very subtle (but powerful) technique will help you build effortless rapport with your prospects.
A beautiful (and simple) transition word that not only helps your copy flow like silk, but also gives your copy an air of authority.
One of the most invaluable things you can ever know about your market. (Once you know this, the odds of them buying are increased tremendously.
The 3-letter-word that helps "disarm" even the most skeptical and sales resistant of prospects.
How talking about things that make your prospects feel awkward and uncomfortable can elevate your status in your prospect's eyes.
Why giving your prospects reasons to buy is an inferior way to sell, and what to do instead...

Complimentary Product #3

The World's Most Persuasive Storytellers Reveal Their Secrets

This audio contains some of the very best teaching on persuasive storytelling you’ll ever hear. Here are some of the featured speakers:

Chip Heath – Professor at Stanford Graduate School of Business, and a New York Times and Wall Street Journal bestselling author.

Jim “Mr. Charisma” Cathcart – Leadership & Sales Expert, Speaker/Author, TEDx Top 1%

Karen Dietz – PhD, Author of Storytelling for Dummies, and Crafting Irresistible Business Stories

Tom “Big Al” Schreiter – Legendary Network Marketer. They call him “The greatest networker in the world.”

Scott Harrison – Founder of Charity Water

David JP Phillips – Presentation and communication expert

Colette Carlson – Human Behavior Expert and Hall of Fame Keynote Speaker

You’ll wanna wack these audios one on your iPod right quick!

Here are just a few of the secrets contained inside these audios:

The "Atkins" method for making your ideas gain attention, popularity, and acceptance. This is why Dr. Atkins' diet became so popular, and if you follow this same method when delivering your ideas and sales messages, your audience will be far more likely to accept your ideas and sales messages. This has teeth!
What to do to your product descriptions if you own an E-Commerce business. (Doing this to your product descriptions will allow you to potentially charge double what you would otherwise. I know, this one sounds too good to be true, but don't judge before trying it.)
How to "tweak" your speaking style so that people are more likely to willingly follow your instructions. (This has nothing to do with tonality or your delivery.)
What top producing salespeople (and copywriters) do 5x's more of than lower producers.
When exactly you should tell a story in a sales presentation. (This answer will surprise you.)
The "triple bypass hamburger" strategy for standing out in overcrowded markets. (This clever strategy is perfect if you're in a highly competitive industry.)
How a skinny, baby-faced 22-year-old repo man routinely got big, burly rednecks in Arkansas who were behind in their truck repayments to make an immediate payment, come to an agreement, or even willingly hand over their keys. (Once you learn and apply this secret, you'll be able to get even the most hostile of prospects and customers to willingly obey your requests like a well-trained puppy.)
8 simple steps for crafting a highly compelling story.
The ideal story length for salespeople, and the ideal story length for leaders when trying to influence and persuade their subordinates.
What to do if you're not a "natural" storyteller.
Why chain smokers who are desperately trying to quit should see an expert storyteller instead of using nicotine replacement therapy, medication, or going cold turkey.
The "angel's cocktail" storytelling secret. (This is the holy grail of storytelling. When you use the angel's cocktail secret in your stories and sales messages, you will cause your audience to experience a surge of dopamine, endorphins, and oxytocin in your audience. In other words, you put them in a buying state of mind.
How to almost totally eliminate the phrase salespeople the world over hate: "I'll have to think it over" (Do it this way and you'll rarely ever hear that BS phrase come out of a prospect's mouth again.)

All 4 products will help you become incredible persuasive, have effortless influence, and, of course, help you sell more of your products and services.

To grab The Maverick’s StorySelling Secrets and all 3 Complimentary products for a flat $167 (I cover the shipping worldwide)

…make your purchase below

NOTE: All 3 complimentary products will be delivered instantly upon purchase. However, The Maverick’s StorySelling Secrets is a physical book that will be shipped and delivered to your front door within 2-3 business days. If you live outside the United States, please allow 6-7 business days.

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NOTE: There are no refunds and all sales are final

Thank you.

Your friend,

Kelvin

(Email Marketing Maverick)

PO Box 220
Sydney N.S.W. 2086
AUSTRALIA

Email: kelvin@kelvindorsey.com