UNLEASHING...

THE

BLACK
BOOK

CONTENT WARNING: This book is rated R for strong, explicit lessons on persuasion, a full-frontal attack on poor salesmanship, obscenely profitable sales secrets throughout, a disturbingly good copywriting lesson, and some marketing secrets that could be considered highly offensive to small-minded business owners.

Why is it called The Black Book?

Simple:

I couldn’t come up with a theme or big idea for the book title.

So…I settled for something cliche.

But do you really care what I named the book?

I think you just want to know what it’s about and how it’s going to help your business, right?

So, let’s just talk about that.

This book is chock-full of copywriting, sales, and persuasion secrets than can flood your business with new customers, boost your sales, and make you a bundle of money.

All these secrets, lessons, strategies and tactics contained in this book can be easily applied no matter if you have a product or a service or if your business is online or offline.

Alright…

Here's a Taste of What
You'll Find Inside:

  • The surprisingly simple (but powerful) "persuasion secret" used by a former FBI hostage negotiator to win over kidnappers, bank robbers, sociopaths, stone-cold killers, and other criminal scum.... and get them to willingly agree to his terms (And, how to use it in all your sales messages and marketing content to win over even the most hostile and skeptical prospects and get them to willingly agree to buy at the price you ask) FULL DISCLOSURE: This persuasion secret is simple in theory - not so easy in practice. However, if you can do it correctly, you'll start making sales effortlessly. Details on page 84
  • The "3-point copywriting formula" that can turn your prospect's mild interest in your product or service into a burning desire that must be satisfied. (If there's a better copywriting formula than this one, I haven't seen it. Interestingly, the best salespeople in the world often do this subconsciously. On page 121-124 I explain the formula in explicit detail along with examples.)
  • Hands-down the best (and most successful) sales pitch I've ever seen to sell a product that normally nobody wants to buy and even if they do, they will put off buying it. (Imagine if you used this brilliant pitch to sell a product people actually like to buy! See full pitch on page 8-9)
  • A sneaky (and deadly effective) way to get your prospects to sell themselves on your product or service. (Not only does this cause your prospects to sell themselves, but it will turn even the most distrusting prospects into prospects with hearts full of trust. See page 142)
  • How to write hard-hitting bullets that drip with curiosity and ooze with persuasion. (Write them the way I teach on page 145 and you'll start writing bullets that have far more raw sales power.)
  • The "unkempt bajingo" persuasion secret. (I know, this sounds weird and uncouth. That's because it is! However, this true story contains perhaps the most important lesson in persuasion you can ever learn. Full scoop on page 101-103)
  • 2 critical (probably the most critical) elements of persuasion and rhetoric. All incredibly persuasive communication contains these two elements. (Without them, your communication will fall on deaf ears. If you want your marketing and sales content to have maximum influence, persuasion, and impact, then make damn sure your messages contain these two crucial elements.)
  • The 6-word-sentence that contains the secret to making effortless sales online. (This secret is so powerful, so effective, you won't even need to learn sales or copywriting! No joke. See this 6-word-sentence on page 95)
  • Need help with your marketing? On page 51 you'll find out who the very best people are to help market your business. (Heads up: you won't find these people advertising themselves anywhere online.)
  • The famous "Blind Man In The Park" copywriting lesson put on steroids! This Blind Man In The Park story gets bandied about in the copywriting echo chambers ad nauseum. And for good reason - it contains a damn good lesson. (However, most (if not all) of them tell the story and then give a brief copywriting lesson that only scratches the surface as to what's really going on. Now, excuse me while I toot my horn, but I take this lesson to a whole other level! Page 47-48)
  • Why every marketer should go grab a Bible and read the Gospel of Matthew. (I don't care if you're a fire-breathing atheist; you're a darn fool if you let that stop you from doing this powerful exercise mentioned on page 43)
  • The "stunning beauty at a bar" phenomenon. (Here's what it is, and how to use this brilliant insight to ratchet up the persuasion of your sales copy. Page 45)
  • The single most overlooked selling point or benefit that can potentially double, triple, or even quadruple your sales. (Admittedly, this can't be applied to 100% of products and services, but a good amount of them it does. Full scoop on page 9)
  • How a major food manufacturing company in the 1940's turned a struggling product into a wild success. (This ingenious marketing strategy turned them into a household name, and their once struggling product line started flying off the shelves. This marketing strategy works just as well today, and the best part? It's extremely easy to replicate.)
  • A little-known "copywriting formula" that can make any of your statements, promises, and ideas have twice (at least) the impact. (This is a pretty high-level copywriting technique that only a handful of A-list copywriters use. If you can start using this throughout your sales copy, you'll become a shockingly good copywriter. Full details on page 47)
  • The "snooty journalist" syndrome that affects almost every business owner (to varying degrees) and leaves them struggling to sell their product or service. Here's what it is, and how to make sure you're not a victim to this insidious sales killing syndrome. Full story on pages 41-42
  • A "9-point laundry list" of elements to include in all your marketing and sales messages that will make your communication drip with persuasion. (If you use all 9 elements in your messages, you'll start to see an increase in engagement and sales - fast! Page 65)

A collection of highly potent content that was too valuable, too unorthodox, and probably too politically incorrect to release on Amazon.

  • Sacred cows are skewed.
  • Political correctness is thrown out the window.
  • Nothing but, hard hitting, honest-to-God sales, copywriting and persuasion secrets.

Here Are Some Other Secrets
You'll Find In The Black Book:

  • The "shit the bed" marketing strategy that can give your marketing a very real chance of going viral. (Don't worry, this strategy is not as distasteful as it seems. In fact, it's one of the most fun marketing strategies you can ever use. All the fun starts on page 69)
  • A prodigiously stupid mistake almost all online marketers make when trying to build trust with their subscribers that makes selling their product harder than it should be. (I get why they do this, but trust me, doing this always backfires, and like I said, makes selling your product unnecessarily difficult. Page 14)
  • FACT: online (and offline) prospects take your product claims with a grain of salt. (Here's a clever way to get your product or service claims to be believed instead of dismissed as sales hype. Best part: will work like crazy even if you're a lousy copywriter. Page 92)
  • The single most overlooked, undervalued, and underused piece of data in business. (If you're not tracking and filing away this invaluable piece of data, you are missing out on a MASSIVE opportunity to dramatically boost your business's profits. Full story on page 92)
  • A "4-step persuasion formula" that can potentially give you the ability to talk anyone into doing almost anything you want. Powerful stuff. See pages 59-60)
  • 6 (I know the book says there's 8, but there's only 6...my apologies) dumbass mistakes marketers make with their promotional emails that are sure to hurt your sales. Often, success comes down to what you DON'T do. And believe me, you don't want to make these sales crippling mistakes.)
  • Why painting a picture in your prospect's mind sometimes has ZERO impact or influence. (Here's why, and what to do instead. Again, powerful! You'll find this beauty on page 47)
  • A little-talked about "market research tip" that can potentially make your sales copy resonate with your prospects to an astonishing degree. (Once you implement this market research tip, your sales copy will be dangerously effective. You see, this market research tip allows you to go even deeper than hitting on hot-buttons, fears, and desires - it hits them right where they live! Full details on pages 135-138)
  • The quickest, easiest, and most effective thing you can do right now to make yourself a more persuasive writer or speaker. (This is counter-intuitive, to say the least, but it can potentially put your powers of persuasion into overdrive! Pages 76-79)
  • A secret way to maximize engagement and sales by exploiting people's primal need to "be in control" (Don't worry, this is ethical and people actually appreciate it when you do this. Full details on page 77)
  • The Black Book also reveals...

...The Easiest (and cheapest) Way To Boost Your Business's Profits.

This underrated and underused way to increase sales will only cost you about $15 per month to do, and it can work a helluva lot better than almost any other strategy out there today.

See page 25

Onward.

  • How friends with low IQs can help you become a better writer. (We all have that one friend who has a room temperature IQ. Well, here's how to use that friend to become a dramatically better writer. Best of all, your friend won't even know about it. See page 105)
  • George Orwell's 4-point list to becoming a stunningly good writer. (This list can be easily applied to speaking, too. Page 107)
  • The best piece of writing advice I've ever come across. (This should be EVERY writer's modus operandi. However, many writers, especially literary writers and journalists, can get away with not doing this. But not so for copywriters. Nope. When you write sales copy, this piece of writing advice becomes critical.)
  • 14 brilliant sales copy bullets that can be easily adapted and modified to sell whatever it is you sell. (These 14 bullets are taken from one of the most successful sales pages in the affiliate marketing niche that ran for years and years and made the owner a veddy rich man!) page 85
  • The best book to read if you're new to copywriting, and where to get it. (I get no kickbacks recommending this book. I just believe this the very best book to give you a rock-solid foundation in copywriting. Page 66)
  • How to win at sales even if your product or service is nowhere near as good as your competition. (And no, this has nothing to do with better marketing, although that is a factor. Listen: What's taught on page 67 will give you a massive advantage over your competitors who don't do this - which is most other businesses.)

The "Marilyn Monroe Persuasion" Secret To...

…winning over even the most hostile and skeptical prospects. (Unfortunately, this persuasion secret took me far too long to learn. I’m sure it cost me a LOT of sales, too. Oh, well, such is life. And by the way, this has nothing to do with looking sexy or attractive. Yup, even if you’ve got a face like a dropped pie you can do this!) page 13

  • An amazing (and clever) trick that Lionel Richie, Eddie Van Halen, and Dave Grohl always use when plying their craft. (And how applying their clever trick to the way you sell can help you become dramatically more effective when selling your product or service. Page 2)
  • Why being well-spoken and having the gift of the gab can be a huge disadvantage in making sales offline and online. Page 2
  • The "NB Effect" - what it is...and how it affects the way people consume information. (The NB Effect is an old term created by psychologists, but it is even more prevalent today than ever before. Once you know what this is and how it affects your prospects, website visitors, or audience, you can exploit this piece of knowledge to deliver the most appealing pitch possible.
  • How to get paid to write even if you have no B.A. in English, no degrees or writing experience whatsoever. (If you can write a grocery list, then you can do this!) Details on page 24
  • How to almost "bullet proof" your service business from suffering a dip in sales. (Just do what's mentioned on page 25 and you're almost certain to see a steady and continual increase in sales.)
  • A common "copywriting blunder" that makes your sales copy weak, vapid, and unprofitable. (This is the #1 problem with probably 95% of sales copy on the web today. Not only does this mistake make your copy ineffective, but it almost guarantees that nobody reads it!) page 128
  • The "coca cola salesman" goof-up that probably 90% of email marketers make that's almost guaranteed to kill your sales. Page 119
  • How lousy writers can win at the publishing and bookselling game. (If you've written a book or eBook, then you must understand what's taught on page 42 if you want to even stand a chance of selling your book.)

A Quirky Billy Bob Thornton Story That...

…contains an incredibly powerful “persuasion secret” that can help any marketer build an almost unbreakable trust with their prospects, clients, and customers. This is so simple to do, it astounds me how so few marketers do this. Full scoop on page 39
  • What cops and online marketers have in common that makes their interactions with people unnecessarily prickly and contentious.
  • A little-talked about formula for getting word-of-mouth advertising for your business. (If you do this correctly, your money worries can be over for good. This is perhaps the most valuable business lesson you could learn. However, it is easier said than done.
  • Where to go and what to look for if you truly want to gain a unique selling proposition, a point of difference, a competitive edge. (Listen: most people will learn this secret, get excited, then do nothing about it. If you're serious about getting a leg up on your competition, then go to pages 50-51 and take action on what's taught.)
  • Why aiming for customer satisfaction is a losing strategy.
  • One of the best sales lessons I've ever heard from a non-salesperson. (The story on page 58 will show you an incredibly powerful (and sneaky) way to flip skeptical prospects into eager buyers!)
  • Why "laziness" and being "time poor" is a complete fallacy.
  • When using email marketing can actually HURT your business.
  • 2 "obvious as the nose on your face" sales truths that, for some crazy reason, almost everyone blithely ignores. (If you don't acknowledge these truths and adjust your sales pitches accordingly, you'll forever struggle to make consistent sales. Full details on page 120)
  • The little-known "SDFP" sales technique that overcomes price objections like nothing else I've ever seen. (PLUS - a brilliant example of how to apply the "SDFP" to a service business. This is perfect if you sell high-ticket items.
  • Sales secrets from a shy, introverted man who had all the charisma of a wet mop. This unassuming man went on to become one of the world's most successful insurance salesmen of all time. (These sales secrets are easily applied to any product, any service, any market, both online or offline. See pages 7-10)

The "Tourettes In a Cave" Story That...

…contains a valuable lesson for marketers who are struggling to stand out in an overcrowded industry. If you’ve been struggling to grab your market’s attention, then this is a must-learn lesson.

What this lesson reveals is not just another marketing strategy or tactic. Nope. What it reveals transcends any trick, gimmick, strategy, or any other tactic that’s taught online these days.

This truly is the single most effective way to stand out in your industry and capture market share you’ll ever hear.

I know this sounds like hyperbole, but trust me…it ain’t! Full details on pages 28-38

  • A little-known way to start a sales pitch so that it's well-received and instantly puts your audience into a "buying frame of mind". See page 59)
  • Why most online marketers fail miserably even though they use the exact traffic methods, sales techniques, and funnels as the (credible) online marketing gurus. What gives? Well, there's a critical ingredient that's missing. Find out what this critical ingredient is on page 81. HEADS UP: the answer is not very exciting, however, it is what makes ALL the difference.)
  • The Godfather of digital marketing's secret to selling information products online.
  • A "quirk" in human nature that probably 98% of online marketers are totally oblivious to. (Once you understand this quirk in human nature, you'll have a huge advantage over the hoi polloi. Think about it: you'll be able to use this insight in every piece of marketing content you create from here on out!) page 55
  • The "3-point sales formula" for getting no-nonsense sales pouring in swiftly and regularly. (If you do these 3 things correctly, you could have the charisma of a coma patient and still make out like a bandit! See page 142)
  • Why you should avoid reading books about finance and the economy if you're about to write a book, ebook, blog post, or sales copy. (Sure, you might learn something about finance by reading them but there is also a BIG downside to doing so. It's subtle, but the negative effects are very real! Page 43)
  • What a prominent freelance copywriter said to clients who balked at his seemingly outrageous fees that instantly shut down their skepticism, and got them whipping out their checkbooks. Details on page 9)
  • The "7-word-sentence" that revolutionized the way I sell my information products and dramatically increased my sales conversions. (If you sell books, courses or any type of information, then you'll want to read this 7-word sentence and implement it immediately.).

6 Persuasion Secrets From History's Richest Trial Attorney

These are all easily applied to copywriting, speech making, content creation, sales, or just everyday dealings with people.

You’ll find these six persuasion secrets on page 64

  • The "super geek gets the girl" story that contains the secret to creating a sales page that drags in sales like crazy. (This is the true story of a broke, super geek who was shunned by both women and his business prospects, and finds a way to get the dream girl and make a fast, fat fortune in the process. Full story on pages 81-86)
  • A little-known way to write powerful bullets. (This secret is so powerful that even if you suck at copywriting, it will still make your bullets incredibly compelling and persuasive. Page 86)
  • One of my most powerful (and obnoxious) lessons I've ever taught. If you can get past the chest-beating and onslaught of politically incorrect statements, you will discover a powerful "persuasion secret" that wins people over to your ideas, gets them eating out of your hand, and hanging off every word you say. See page 18)
  • How you can "kill it" in sales even if you don't know jack about selling. (Just do what's taught on page 87 and your lack of sales skills won't matter one little bit! Best part: this is easily applied to copywriting, too)
  • Why copywriting is hugely overrated when it comes to email marketing (And, what's far more important to focus on. Obviously copywriting is important, but compared to what's mentioned on page 66, it pales in comparison.)
  • A clever way to make a commodity product or service stand out like an albino in Harlem, even in saturated markets. (This takes some balls to do, but if you truly want to separate yourself from the competition, and it makes sense for your product, you might want to use the clever strategy used by a female entrepreneur from Perth, Australia. Full scoop on pages 69-71
  • The single most important (and almost never talked about) element to have in any marketing message to ensure maximum readership and sales. (Nope. It's not curiosity, features and benefits or any other copywriting element you've probably heard. This special element is what made the late, copywriting legend Gary Halbert's sales letters so wildly successful. I'm not saying this is easy to do...what I am saying is that this oh-so important element is what it really takes to make people whip out their credit cards. Full details on pages 72-73)
  • A popular 80's movie every marketer should watch. (this movie uses one of the most effective attention-getting techniques you could ever learn. Best of all, it works even better for writers. Yep, this is one of the easiest and most effective ways to jack-up a reader's engagement level. However, you should use it sparingly. See page 88)
  • One of the very best (if not the best) websites to perform market research. (This website is so comprehensive it almost doesn't matter how small or niche your market is. This website is an absolute goldmine for gathering valuable intel on your market. PLUS: examples of how to use the information you glean and turn it into a persuasive sales message. Full details on pages 137-139)

Alright…

Here’s the deal:

This book sells at a flat $97 (I pay for shipping worldwide)

NOTE: The Black Book will be shipped and delivered to your front door within 2-3 business days. If you live outside the United States, please allow 6-7 business days.

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Thank you,

your friend,

Kelvin

Email Marketing Maverick

PO Box 220
Sydney N.S.W. 2086
AUSTRALIA

Email: kelvin@kelvindorsey.com