Why You Should Think Like a Rock God And Not a Salesperson

"I don't deal in technique, I deal in emotions". ~ Jimmy Page (Led Zeppelin's guitarist)   Musicians and email-marketers are in the same game. The game of emotions. The musician tries to get his listener to shake their booty, and the marketer tries to get his prospect to hand over their booty. Both require emotion. If a listener isn't feelin it, that ... [Continue Reading]

Can a Marketing Lesson Be Better Than This One? I Doubt It.

“I knew I was a winner back in the late sixties. I knew I was destined for great things. People will say that kind of thinking is totally immodest. I agree. Modesty is not a word that applies to me in any way. I hope it never will.” ~ Arnold Schwarzenegger   Modesty might be a good quality to have as an individual, but as a marketer, it's the kiss of ... [Continue Reading]

What a Smart Little Drucker!

"The major incentive to productivity and efficiency  are social and moral rather than financial." ~ Peter Drucker   Hear this my little marketing crony: If you want your subscribers to buy your product or service, you can't just natter on about money. I don't care if you're selling a "make money online" product, you still shouldn't be going on and on about ... [Continue Reading]

You, Yourself And Your

Have you ever been just driving along, then all of a sudden... ...some assclown starts driving up your rear bumper? You know, tailgating you? It happens a lot here in Sydney. Sydney drivers would have to be the most impatient and psychotic drivers in the world. It happened to me just the other day. Some clown (Probably juiced up on steroids and who knows ... [Continue Reading]

7 Marketing Secrets From The Fantastic Mr Jamie Foxx

People like Jamie Foxx disgust me. They go around making people feel bad about themselves. I mean, this guy can sing, dance, act, and do stand-up comedy. And, he's world class at all of them. He's blessed with good looks and a natural charm that has people eating out of his talented hands. Jamie Foxx has more talent in his pinky finger than the rest of us ... [Continue Reading]

When You’re NOT, Someone Else IS!

"When you're not practicing, someone else is getting better". ~ Allen Iverson   When you're not sending emails to your list, someone else IS. And they're getting your business. Yep, short and sour today.   Kelvin Dorsey ~ Email Marketing Maverick Want more profit from your emails? Pivot here: ... [Continue Reading]

The Email-Marketing Aristotle?

"I am indebted to my father for living, but to my teacher for living well". ~ Alexander The Great   Now, I dunno who got you into this game of email-marketing, but... ...let me tell you this: I'm hell-bent on being the teacher YOU credit for doing it well. By "well" I mean: making mucho bucks. Hey listen... Did you know that one of Alexander The ... [Continue Reading]

How To Become an ‘Email Marketing Ronaldo’

Today... ..I'm going to give you, what I believe, is the greatest "secret to success" you could ever learn. This "secret to success" pertains to any field of endeavour, activity or venture you might undertake, not just email-marketing. It's an ancient secret to success that throughout history has taken ordinary men and women and propelled them to places of ... [Continue Reading]

How To Start And End a Promotional Email Using The Late Great Bill Hicks’ Philosophy On Comedy

"Good comedy helps people know they're not alone. Great comedy provides an answer". ~ Bill Hicks   Kelvin's Elucidation: You wanna start your emails "good", and then end 'em "great". Yeah, yeah...I'll explain: By starting off "good", I mean this: You want to get in sync with your subscribers. Let them know you understand them. Ever spoken to ... [Continue Reading]

Let These Folk On Your List And You’ll Wanna Hang Yourself!

"I fear it as little as to drink a cup of tea" ~ Ned Kelly   That was Ned Kelly's response when asked "Are you afraid to die?", right before he was going to be hanged. As you can see, it wasn't just Ned Kelly's head protection that was made out of steel. Now, on the topic of being afraid... ...Many a marketer has failed miserably at email marketing ... [Continue Reading]