You, Yourself And Your

Have you ever been just driving along, then all of a sudden... ...some assclown starts driving up your rear bumper? You know, tailgating you? It happens a lot here in Sydney. Sydney drivers would have to be the most impatient and psychotic drivers in the world. It happened to me just the other day. Some clown (Probably juiced up on steroids and who knows ... [Continue Reading]

7 Marketing Secrets From The Fantastic Mr Jamie Foxx

People like Jamie Foxx disgust me. They go around making people feel bad about themselves. I mean, this guy can sing, dance, act, and do stand-up comedy. And, he's world class at all of them. He's blessed with good looks and a natural charm that has people eating out of his talented hands. Jamie Foxx has more talent in his pinky finger than the rest of us ... [Continue Reading]

When You’re NOT, Someone Else IS!

"When you're not practicing, someone else is getting better". ~ Allen Iverson   When you're not sending emails to your list, someone else IS. And they're getting your business. Yep, short and sour today.   Kelvin Dorsey ~ Email Marketing Maverick Want more profit from your emails? Pivot here: ... [Continue Reading]

The Email-Marketing Aristotle?

"I am indebted to my father for living, but to my teacher for living well". ~ Alexander The Great   Now, I dunno who got you into this game of email-marketing, but... ...let me tell you this: I'm hell-bent on being the teacher YOU credit for doing it well. By "well" I mean: making mucho bucks. Hey listen... Did you know that one of Alexander The ... [Continue Reading]

How To Become an ‘Email Marketing Ronaldo’

Today... ..I'm going to give you, what I believe, is the greatest "secret to success" you could ever learn. This "secret to success" pertains to any field of endeavour, activity or venture you might undertake, not just email-marketing. It's an ancient secret to success that throughout history has taken ordinary men and women and propelled them to places of ... [Continue Reading]

How To Start And End a Promotional Email Using The Late Great Bill Hicks’ Philosophy On Comedy

"Good comedy helps people know they're not alone. Great comedy provides an answer". ~ Bill Hicks   Kelvin's Elucidation: You wanna start your emails "good", and then end 'em "great". Yeah, yeah...I'll explain: By starting off "good", I mean this: You want to get in sync with your subscribers. Let them know you understand them. Ever spoken to ... [Continue Reading]

Let These Folk On Your List And You’ll Wanna Hang Yourself!

"I fear it as little as to drink a cup of tea" ~ Ned Kelly   That was Ned Kelly's response when asked "Are you afraid to die?", right before he was going to be hanged. As you can see, it wasn't just Ned Kelly's head protection that was made out of steel. Now, on the topic of being afraid... ...Many a marketer has failed miserably at email marketing ... [Continue Reading]

How To Go All ‘Genghis Khan’ With Your Email Marketing

“Conquering the world on horseback is easy; it is dismounting and governing that is hard.”  ~ Genghis Khan   The Maverick's Take: Getting subscribers is easy, it's getting sales that is hard. You know, I had a good hard think about why this is the case. And here's what my brilliant mind came up with after much contemplation: "Why the hell are you ... [Continue Reading]

Oh How I Love Thee

"I really like a lot of kinds of music, but the blues just does something to my insides". ~ Johnny Winter   I feel the same way about marketing, Johnny Winter! (God rest his soul) I really like a lot of the marketing mediums out there today. Facebook ads, Youtube ads, Twitter, pay per click - they're all great. But what really warms-the-cockles-of ... [Continue Reading]

A Secret From 320 BC You Should Use In All Your Promotional Emails

"The secret to humor is surprise" ~ Aristotle    The Maverick's take: Have you ever been walking alongside a friend, then all of a sudden, your friend clumsily trips over? Have you seen someone walk head-first into a glass door? I know you have. And, I also know how you reacted to seeing such a thing. You would've had  one of following three ... [Continue Reading]