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Here’s part two as promised.

Just for the record, I hate “two-part” content.

But I’m also not into writing long-ass content that takes a whole coffee and a biscuit to get through.

But on this occasion, my hand was forced.

I promise this won’t become a habit Chief.

Ok, enough rambling, let’s finish this thesis.


 The Positive Traits:

*  There’s no denying that Wile E. Coyote was committed to the task at hand. It was “get bird, or die tryin’”.

50 Cent style baby!

Although… Fiddy-Cent ain’t got nothin’ on The Coyote.

I mean, the name 50 Cent screams “half-heartedness” if you ask me. Why not 100 Cent, eh?

The Lesson:

A lot of folk get into internet marketing or e-commerce thinking that somehow they can cheat on the “commitment” part.

They’re not committed.

They’re just “kinda sorta” interested.

Listen Boo Boo, just cuz it’s online doesn’t mean it’s different, easier, or less difficult.

It’s business.

And it’s gonna require all-out balls-to-the-wall commitment just like any other business.

*  The Coyote was resilient.

Wile E. Coyote makes the Terminator look a “girly-man”. The Coyote was often burnt to a crisp, squashed flat as a pancake, or at the bottom of a canyon, but would always rise to be squashed again, and again and again.

Tougher than a two-dollar steak that ol’ boy.

In fact – The Coyote was a living and breathing allegory of resilience. Just look at the definition of resilience and tell me if this ain’t Wile E. Coyote.

Here’s the definition of resilience:

The power or ability to return to the original form, position, etc., after being bent, compressed, or stretched; elasticity.


Seems like I’m “spot on” again doesn’t it?

The Lesson:

With Internet marketing, your gonna have that: “Am I ever gonna catch that damn bird?” feeling A LOT.

Money will be lost, websites will crash, advertising won’t work, products won’t sell, data will get wiped.

You WILL be tested soldier.

Will you fold, or bounce back?

Little side-note:

I’m pretty sure “tests and trials” are God’s way of ensuring “success and power” doesn’t end up in the hands of idiots.

By the word “idiot” I mean:

Lazy-slobs with no backbone…common-sense…courage…tenacity…vision or resilience (aka cry-babies).

Let’s mush on.

*  Wile E. Coyote was resourceful, no doubt.

It would of cost Wile E. Coyote a small fortune buying all those Acme products (gizmos and contraptions) by mail-order.

The Coyote was cashed up baby!

One does not get “play money” without being resourceful.

The Lesson:

You don’t need to be Donald Trump to know cash-flow is the “life blood” of a business.

Without cash-flow, it’s a tough row to hoe, yo! (ok, I’ll admit I probably pushed the rhyming thang a bit too much there).

And good ol’ fashioned “resourcefulness” is the order of the day when it comes to cash-flow.

I’m gonna quote the man with the biggest gob-full of teeth ever seen (Tony Robbins) on the topic of resourcefulness.

Here it is:

“It’s not the lack of resources, it’s your lack of resourcefulness that stops you”. (ouch)


Tru dat!

So there we go….

Done I am.


Kelvin Dorsey


Ya gotta love Wile E Coyote!

You watched The Road Runner as a kid right?

Of course ya did.

Don’t ya think that The Road Runner vs The Coyote was the most one-sided rivalry ever?

A bit like Roger Federer trying to beat Rafael Nadal at the French Open (it ain’t gonna happen).

The odds are all stacked against Roger on that one, just like they were for the Coyote vs the Road Runner.


Despite Wile E. Coyote’s complete ‘n utter failure as a hunter, the ol’ boy does have some “positive” traits that internet marketers can learn from.

But before we look at the positive traits, let’s take a look at the “negative” traits that the Coyote displayed ever-so gallantly, shall we?


So here goes…

The Negative Traits:

* Did you know that coyotes don’t hunt alone? It’s true. They hunt in groups of 2-3. Hmm. Seems Wile E Coyote was bit of a loner doesn’t it? A renegade. A social-outcast even.

He did it ALL himself and never ever sort help or advice from his coyote brethren.

The Lesson:

Take a look at any successful entrepreneur and behind closed doors you’ll see a small but loyal team working frantically. You can’t do it all ya self, Amigo. Even the Lone Ranger had Tonto, right?

All successful entrepreneurs are great team builders and networkers. And in the crazy world of internet marketing, going it alone puts you on the highway to Struggleville.

Learn how to out-source the crap you don’t wanna do, and learn to form good joint-ventures (team up with someone who has a skill you lack, and vise versa) and split the profits “fiddy-fiddy”.

*  Here’s something else you might not know: A coyote’s diet consists of lizards, mice, insects and fruit. Now this is where Wile E Coyote really falls down in my opinion.

With all that other tucker out there to eat, and he’s still chase’n down the Road Runner?


The Lesson:

Don’t be so hell-bent on your strategy and obtaining your ultimate goal, that you don’t stop to see the easier opportunity all around you.

Start small. Get small wins. Don’t be too stubborn or scared to change up your strategy.

Listen Pookie, your not impressing anyone with your ability to withstand head-butting that brick wall year after year.

*  Wile E Coyote had a severe case of “shiny object syndrome”. Did ya notice how often he had a mail-order catalog in his greedy-little-paws? A real sucker for advertising was Coyote.

He bought jet-powered roller-skates, batman wings, earthquake pills just to name a few. He just had to have the “latest and greatest” product didn’t he?

The Lesson:

Firstly, don’t buy the batman wings….they don’t work. Secondly, Don’t get sucked in by other marketers with their cunning little product launches.

Buy only what ya need, then get to work (now, that dog will hunt).

*  In some of the shows, Wile E. Coyote attempts to catch Bugs Bunny. In these, Coyote is a self-described “super-genius” and speaks with a smooth upper-class accent. And is supposedly intelligent (book-smart).

But of course he’s always out-smarted by the more “street-smart” Bugs Bunny.

The Lesson:

Nobody likes a know-it-all. Even the “good book” talks about this (pride comes before a fall) remember? And there’s plenty of “Wile E. Coyotes” online too. I like to call these folk “Googlectuals”.

These over-edumacated dweebs can set up websites, write HTML-code, and know of every single “Google algorithm” change since Google’s conception.

The founders of Google can’t even fart without these “Googlectuals” knowing about it.

But ya know what?

These folk couldn’t sell their way out of a paper bag. No street-smarts at all. Only book-smart (Wile E. Coyote).

It’s better to know how people tick, than to know what Larry Page and Sergey Brin (founders of Google) and their henchmen are cooking up next. Cuz it’s people who you sell to, and it’s people who will give you money…not Google.


I just realized I’m at a word count of 657.

This ones a biggie, and I’m only half-way.

Here’s what I’m gonna do:

I’ll turn this bad-boy into a two-parter.


Stay tuned for part two ok?


Until part two….

That’s all folks.


Kelvin Dorsey

“A Productivity-Hack That Trumps Them All”

coffee and work

I’ve noticed something about you…

Well, maybe not YOU specifically (we will see), but my subscribers as a whole.

And it’s this:

Whenever I send an email around the topic of “time-management” or “productivity”, my open-rates go way up.

What does this tell me Dear Watson?

It tells me…

That a whole bunch of my subscribers are as overwhelmed as a one-eyed cat watching nine rat holes.

And their work-habits are as effective as a one-toothed man in a corn-on-the-cob eating contest.

But fear ye not…

For I have heard the cry’s of my subscribers, and I will deliver thee with an almighty “productivity-hack”.

But first I have a confession to make:

I’ve been a real #@**# to live with lately.

The reason?

I knew you’d ask.

The reason is:

I’m currently writing a book and a sales page (to sell the book) that’s become a real thorn-in-my-side, to say the least.

It’s supposed to be finished by now, but other things (life) have crept in and chocked my productivity on this little project.

This damn book and sales page has really been kickin’ my derrière!

And do ya know what the worst part about all this is?


I’ve been a real mushcookie about the situation.

How so?

Ya wanna know the details huh?

Ok then.

I’ve been moping around the house like a sniveling, dribbling whiner, and saying things like:

I just don’t have the time to do it!”  Or….

“I’m too busy”.

Pitiful isn’t it?


Easy tiger.


Here’s where I tell you about the amazing productivity hack that I recently implemented to solve my lack of time and productivity problem.

Ya ready for it?


It’s called:

(drum roll…….)

Getting up earlier.


You seem disappointed Chief.

Do you not like the productivity-hack?

You think it should be more clever, easier or sophisticated?


I know it ain’t too glamorous, deep and profound, but getting up 1 and a half-hours earlier to work on my project has really put some pep in my step.

I’m suddenly carving through my project like a hot knife through butter.

Ya know…

There’s something about working first thing in the morning.

It’s quite.

There’s no one to distract you.

Your focus is at it’s best after sleep.

And working at sparrow’s fart is like one big injection of steroids for your productivity.

So my good friend…

If you’ve got a project that’s been hangin’ around like a bad smell that just needs to get done, I highly recommend you adopt this productivity-hack.

If you do…

You’ll be “large and in charge” in no time!

Carpe diem.


Kelvin Dorsey

Weaning off The Gurus Kool-Aid


Do ya wanna know what really gives me the screaming-tom-tits?

It’s this:

Affiliate marketers who are too busy suckling on their favorite gurus teat to learn “salesmanship” for themselves.

You know, those money making affiliate programmes where struggling affiliate marketers not making a single dime, teach other people how to make money online?

Yeah….those ones.

It’s wrong.com I tell ya.

Anyway, the point I’m trying making here is this:

For affiliate-marketers… the very thought of “selling” something themselves scares these little bunnies right back into their guru dug burrows.

This phobia of “selling” with affiliate marketers is rife on the interwebz today.

In case you haven’t had your coffee yet…

Affiliate marketing is pretty much just selling somebody else’s product online for a cut of the pie.

Now, the way I see most folk doing affiliate marketing online today is this:

The guru (product creator and owner) gives their little droogies (affiliates) access to a super-slick sales video that sells the product.

And who is that person on the sales video?

You guessed it!

It’s the almighty guru.

Displaying all their super-powers of NLP, persuasion and hynotic speech.

And the affiliates job?


Their job is to be good little droogies and do whatever it is the “great-one”(guru) says to do.

Don’t think. Don’t question. Don’t challenge. Just keep sucking down the kool-aid.

But the # 1 instruction given by the guru to these affiliate marketers is this:

“Just send traffic to the sales video and I (guru) will do the selling for you”.


I’m not 100% against this method (maybe 98%)…I get that for a complete newbie, this is a smart play.

But here’s what these “sharp as mayonnaise” affiliates don’t get:

Their fear of “selling” plays right into the cunning-little-hands of the guru.

How so?

That’s what I like about ‘cha Chief….. You ask damn-good questions.

Well, let me answer your question.

Here’s how Chief:

By being so afraid of selling for themselves, affiliate marketers relinquish all authority and credibility by promoting and advertising the guru and the guru’s product. The guru “makes out like a bandit” and the affiliates are left fighting over the crumbs.


The ONLY ones makin’  any money in these “nuttier-than-squirrel-turd”  programmes are the 1 or 2 percent that promote themselves instead of the guru, and come up with their own product to sell along with the gurus product.

Did ya catch that?

The successful affiliates promote themselves and make their own products.

But that takes “salesmanship” (gasp!)

And that’s why most affiliates will never make money online.

Cuz making money is about selling.

And to be afraid of the one thing (selling) that brings in the green stuff…..


That’ll leave you as frustrated and poor as an Amish electrician.

That will be all.


Kelvin Dorsey