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The Only Way To Play The-Game-Of-Life Is….

“The game of life comes with no ‘easy mode’. My apologies for this inconvenience”. ~ God   I like to play a little PlayStation every now and then. Call Of Duty being my game of choice (war game) There’s nothing like mind-numbing senseless (virtual) violence to clear the ol’ mind. Who would of thought all…

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O Sales, Where Art Thou?

How art thou? Today we take a geek at a common “marketing blunder”. And that marketing blunder is this: Focusing on “products” instead of “markets”. To focus on products before the market is totally backasswards. And here’s why, Amigo: It is the “market” that determines the “product”. Unless there’s a large group of people who…

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Quality – Outta – Control!

So I was feeling rather guilty earlier today. You see, I’ve got 3 kids… …who all seem to like getting my attention. And getting my attention is not an easy thing to get. And I like it that way. But of course, for my wife and kids, I make an exception But lately, not even…

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Why You Should Advertise Your Offer To Less People

What’s up? Hey… …the lesson today… …will sharpen your marketing fangs to a gleaming sharp edge. And help you bring in a gobstopping amount of sales with your next advertising campaign (if your good-self applies it, of course)) Yep… …there’s buttloads of ways to increase sales but this one’s a BIGGIE. And here starts the…

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How To Make ‘Sweet Tender Sales’ With Your Market

“Judge a man by his questions rather than his answers”. ~ Voltaire Hmm. Very wise this Voltaire, no? And do you know who else I consider wise? You. That’s right my little marketing crony…. …YOU! What? You’re not sure about that? Well, you’re reading THIS aren’t you? And that in my books makes you very…

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“Has Your Advertising Had a Mysterectomy?”

This is interesting: Did you know you can’t breathe in through your nose with your tongue pocking out? Hmm. Interesting. Now… …poke your tongue back in. It got ya didn’t it? Don’t worry, my 10 year old son got me on that one too! It just gets you so damn curious doesn’t it? Now listen….…

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Winston Churchill’s Productivity Tip

One of my favorite Winston Churchill story is this one: Winston is sitting on the House of Commons crapper when… …he gets an unwelcome knock on the toilet door. It’s his secretary who asks: “Excuse me Prime Minister, but the Lord Privy Seal wishes to speak to you”. After a pause Churchill replies: “Tell His…

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It’s All Fun And Games Until Someone Starts The Project

As a marketer… …you really want to get good at this one particular thing. And that is this: Understanding how life works. And to understand how life works, you gotta understand how people work. And do ya wanna know what line of profession demands it’s practitioners have a deep understanding on how people tick? What?…

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