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Hurdling Towards Success

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Imagine this…

You’re watching the Olympics on TV.

The 100 meter hurdles is in progress, and… you notice something very strange with one of the hurdlers.

One of the runners is removing all the hurdles in his lane, and throwing them off of the track.

WUT?

He’s now complaining to the officials about the hurdles being in his way.

Of course this is just straight up stupid, and no 100 meter hurdler would ever have that bad a case of the stupids.

But know this:

This “moronic” behavior is all to common with folk that try their hand at business or any entrepreneurial type gig.

How so?

Well, let me elucidate:

I’m talking about that guy or gal that starts a business with great gusto.

They’re all “wind and piss like a tanyard cat” UNTIL…the obstacles start showing up.

Their “chest beating bravado” starts to retreat into a whimpering bag of nerves.

They abandon their courage and faith like a red-headed step-child.

What’s goin’ on here?

I’ll tell ya what’s goin’ on -

These folk (the majority) don’t “get” that success is more like a hurdles race than any other type of race.

Success is not a 100 meter sprint.

It’s not a marathon.

Nope.

Success is more like a marathon combined with hurdles.

Lemme give ya Mr Websters definitions of hurdle:

*  An obstacle to overcome.

*  To master a difficult problem.

You see, in business…there WILL be MANY obstacles (hurdles) to jump (overcome).

It’s as reliable as God’s sunrise.

Are you picking up what I’m putting down here?

To think, or to not expect many obstacles in business is to be like the hurdler I mentioned earlier.

It’s foolishness to boot.

Here’s something else folk don’t get:

Obstacles (hurdles) are “agents” of promotion.

They are the very thing that will take you to the next level in your business.

Hoo Hah!

(I can feel my backbone turnin’ to steel just writing this!)

Because to overcome an obstacle, you must solve problems.

And every problem solved, is a new level achieved.

It’s overcoming obstacles that makes you a bigger, wiser, stronger person.

Know this:

Big people achieve big things.

Little people achieve little things.

And the ONLY difference between a big person and a little person is: The big (courageous) person jumps the hurdle, while the little (scaredy-cat) person bitch-n-moans about the hurdle.

If you wanna achieve big things, learn to love obstacles.

Problems are your friend.

Not your foe.

(boy, I really went all Tony Robbins on this one didn’t I?)

So….

As the Van Halen song goes:

“When you’ve got ya back against the record machine…might as well jump!”

Peace.

 

Kelvin Jumpin’ Dorsey

“High Optins, Low Standards”

sleazy

I know this guy…

He’s got quite a reputation.

You see…

This guy will date just about anything that wears a skirt.

And I use the word “date” very loosely.

If you ask him what he looks for in a woman, he’ll say:

“Teeth and hair”.

Yup, a real class act, eh?

He’s at the health clinic so much, people think he works there.

And cuz of his low-standards with women, there is mucho drama in his life too.

This all got me thinking about internet marketing.

Stick with me.

You’ve heard – “the moolah is in the list”, right?

Cliche but very true.

To get good money, you need a good list.

And to get a good list, you need quality subscribers.

Verily, I say unto you…

The “quality” of your email list is directly related to your level of standards.

Most marketers online lust after subscribers so bad, they’ll unzip their squeeze page for just about anyone who has an email account.

Online marketers that do this need a check-up-from-the-neck-up.

Here’s a quote I like:

“High standards will attract the kings, low standards the jokers”

Not sure whose lips uttered those wise words, but well worth heeding.

“Kings” are subscribers who:

Already want what your product can do for them.

Have money.

Are not boneheads.

Are action takers.

Have a brain, and use it.

And the jokers?

Well, unfortunately, these subscribers are a lot easier to find.

“Jokers” are subscribers who:

(just look at the list of characteristics for the king subscribers and think on the opposite to that)

They are generally called freebie-seekers.

They’re a real pain in the assimus is all you really need to know.

I’m not saying here you can totally avoid them. Some will always find a back door, or crawl in the front door on their bellies when your not watching.

But the best defense against them, is to just have high standards.

Go for quality over quantity.

And let your high standards attract the kings.

You’ll have less drama, and more sales to boot.

Good times!

P.S.  I’m upping my standards…so up yours!

(heh, heh)

 

Kelvin High Standards Dorsey

Criminally Stupid Marketers

einstein

Check out what this numbnut did:

(true story)

A man walked into a Circle-K, put a $20 bill on the counter and asked for change. When the clerk opened the cash drawer, the man pulled a gun and asked for all the cash in the register, which the clerk promptly provided.

The man took the cash from the clerk and fled, leaving the $20 bill on the counter.

The total amount of cash he got from the drawer?

Fifteen dollars.

What a muppet eh?

You know, thisahere story reminds me of a lot of criminally-stoopid marketers online.

Two things come to mind.

And they both display a stunning combination of stupidity and misguided education.

Firstly:

It’s marketers who brain-fart up a herculean marketing campaign, and spend their life-savings on media advertising…..only to find out NOBODY wants their product.

Whoops.

That’s…

Dumb, dumb, dumb.

Secondly:

Moron marketers who’s number one goal is to grow their Farcebook Fan page, or their Twitter followers instead of their email list.

Listen Buckwheat…

Trying to do business on social media is like sitting at the kids table. Nothing but a big shouting-match to get attention.

But if ya wanna sit down at the adults table, where real business gets done….

Jump on Email baby!

Email is still the 800 pound gorilla online.

It’s where the mustard meets the marmalade.

It’s where sales and business are done.

Here’s some recent research from an online analytics company called Custora:

* There’s over 4.1 billion email accounts.

* 68% of consumers prefer email for receiving commercial messages.

*  66% of consumers have made a purchase online as a direct result of an email marketing message.

Hmm.

There could be something to this “email” thing.

To sum up….

To ignore building your email list is stupider than jupiter.

Imma be back later.

 

Kelvin Dorsey

“How To Lead a Lost Prospect To Salvation”

pastor

How art thou?

Today’s sales-sermon will be on:

How to save your prospects lost soul.

Lemme explain…

Your prospect is in someway a “lost soul”.

He has a “problem” or a “want” that needs to be solved or satisfied.

And your product is your prospects “savior”.

And just like a good hell-fire and brimstone preacher worth his salt – uses emotion (fear and guilt) to get folk crawling down the aisle… on all fours sobbing like a baby – to receive salvation…YOU as a salesperson must do the same (use emotion) when selling to a prospect, whether in print or belly to belly.

These turn-or-burn preachers know they must get the people emotionally charged up.

Because saying:

“If you don’t repent, you will burn in hell for an eternity” in a meek and mild manner… ain’t gonna get the job done.

To ensure the congregation gets emotionally whipped up, these preachers will scream, spit, snort, run, jump, do cartwheels. Anything to induce some sobbing or tears from his congregation.

Verily, verily, I say unto you…

People buy with emotion and justify with logic.

One without the other won’t get a sale.

Ya gotta have both.

Let’s take a look at the hell-fire preachers “sales message” shall we?

It’s a very insightful look into selling.

Ok.

Here’s the emotion part:

Your a dirty-rotten sinner (guilt).

Your gonna rot in hell for eternity (fear, lots of it).

But, if you receive salvation, you won’t rot in hell (hope).

Here’s the logic part:

If you don’t get saved today, and you leave and get hit by a bus and get killed…would you go to heaven?

So to be sure, come down the front right now (good call to action isn’t it?).

You see, you can have an air-tight logical case for someone to buy, but without the crucial element of “emotion”, selling becomes like tryin’ to herd cats.

So the next time you find your righteous-self writing some ad copy or delivering any type of sales message, make sure you deliver it with all the passion, enthusiasm and emotion of a hell-fire and brimstone preacher.

So, if you haven’t been using emotion in your sales copy….it’s not too late for you.

Repent now!

Close your eyes and repeat this after me:

From this day forward, I will always include strong emotion in all my sales copy”.

Then, and only then, converts (buyers) you will have.

Amen.

 

The Sales Rev. Kelvin Dorsey