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“Listen Buddy…It’s Gotta Be Everyday!”

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“Everyday it’s a gettin’ closer
Goin’ faster than a roller coaster”  ~ Everyday – Buddy Holly

What’s the dill, pickle?

Hey…

Kool Biz tip for ya today.

Although…when don’t I?

But first…

Here’s somethin’ ya probably didn’t know about me:

I used to make a livin’  hitting pig-skins with sticks.

Yep, that’s right, I was a drummer.

I played in a 50′s Rock and Roll band playing Buddy Holly songs.

Fancy that eh?

Yes, I’m talkin’ hair greased and slicked back, grey flannel suites. The whole kit and caboodle.

Anyways…

One of my favorite B H songs was called – Everyday.

Do ya know it? If not, go check it out on Youtube. It’s a goodie.

Now, while the topic of the song is about “love” that’s growing stronger and faster, it matters not.

Because I’m going to twist and tie it into a business-lesson in a most wonderful way.

Watch!

Geez, I really put the pressure on myself there didn’t I?

Let’s see if I can deliver , shall we?

Awrighty….

Here starteth thee lesson:

Now, look at the lyrics in quotation marks at the top of the page. What do ya think are the three keywords?

That’s right my smart-as-a-whip friend!

You got it.

They are: everyday…closer and faster.

Now in business, we all wanna achieve our goals and hit success in a BIG way. We want to get closer to that being a reality, and we want to get there faster too right?

Of course I’m right.

But let’s take a look at that nasty looking word that wasn’t mentioned in that last sentence.

That relentless, uncompromising, in-your-face word……

“Everyday”.

In business this is a very important word.

And here’s how “everyday” is applied to your biz:

Find out what activity in your bizness brings in the “green”, then do that…..e.v.e.r.y.d.a.y.

It’s NOT a word for:

Opportunity-seekers…freebie-hunters…hold-my-hand-show-me-what-to-doers…drainers…bludgers or pikers.

No-Sur!

The only thing those folk do in their business everyday is bitch, moan and whine.

Unfortunately, when it comes to internet marketers, they think this “everyday” thang doesn’t apply to them either.

But here’s the dealio:

Growing a business is like nurturing a baby.

It needs to be feed everyday.

Bubba needs milk…bubba gets milk. It will scream the house down until it gets it.

And guess what chief?

Your business needs to be feed everyday too.

And do you no what food satisfies your business?

Sales!

But to get sales flooding in everyday, ya gotta create something called momentum.

And momentum feeds off of everyday action.

Harken:

It’s what you do every day that counts. It’s the ONLY way to build any type of momentum. No matter what ya doing.

If you only do it once a month, you’re playin’ around.

Once a week, it’s a hobby

But EVERYDAY...

Now that’s where Da-Bidniz-Get-Done.

It’ll bring ya closer and faster to your biz goals like nuttin else will.

Hope this put a lil’ Hoo-Haa! into ya step like it did mine.

Until next time….

Keep on, keepin’ on.

 

Kelvin Dorsey

181

Yo.

Today….

Let’s talk procrastination baby!

It ain’t a very sexy topic is it?

But one worth chewing-the-fat over don’t ya think?

I’m glad you agree.

Let’s kick it.

Lemme start by saying I don’t believe in “procrastination”.

But here’s what I DO believe in:

Laziness….childishness….no-ballz….spinelessness and apathy.

I think you’re picking up what I’m putting down here.

You are, right?

Good.

You see, nothing get’s me more irritated than these time-management “Gurus” and so-called “Life Coaches” who are forever coming up with more and more reasons…phrase…words and scientific explanations for why people procrastinate.

They pontificate drivel such as:

Cognitive distortion, biological factors, dissertation completion, social-esteem, prefrontal cortex analysis blah blah blah!

WHO FREAKIN’ CARES!

Can ya believe people pay these so-called “Professionals” to hear this guff?

It’s’ all boondoggle.

Listen….

It doesn’t matter the reason why you procrastinate. What DOES matter, is the “doing” of the thing you’re supposed to be doing.

Hey….

If you suffer form any of the things I listed above (you know, like laziness and childishness..etc.), and you’ve been putting something off you know you should do, let me save you some time and money amigo.

Ya don’t need to read all those books on defeating procrastination, or see a Life Hoax (I mean, coach) or listen to self-help audios.

Nope.

All that is a complete waste of bandwidth.

Instead, here’s what you should do:

Get in your car and drive to your local footwear store. Go the the sports section, and look for a pair of Nike’s. Grab the pair of Nikes and look at the tag attached to the shoe. Look under the swoosh sign and read those three-little-words.

There is your answer.

Nuff said.

 

Kelvin Dorsey

Suspects And Prospects Ain’t No Difference

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Listen up, ladies and gentlemen! Our fugitive has been on the run for 90 minutes. Average foot speed over uneven ground, barring injury, is 4 miles an hour which gives us a radius of 6 miles! What I want out of each and every one of you is a hard target search of every gas station, residence, warehouse, farmhouse, henhouse, outhouse and doghouse in that area”.Deputy US Marshal Samuel Gerard (Tommy Lee Jones) The Fugitive

Hiya!

Interesting topic today.

Will help ya bring in mo’ sales too!

So here we go….

Did you know salespeople and FBI special agents share something in common?

Do ya think you know what that could be?

Go on, guess!

Is is that they both have to deal with scumbags who try to get away with paying for things?

Well, that’s sometimes the case, but it’s not the main commonality.

Guess again!

What?

You just want me to tell you?

Geez, you’re pushy aren’t you.

Ok, I’ll just tell ya.

It’s this:

A major part of both their success comes from them doing research.

That’s right Boo Boo, good ol’ fashioned research.

FBI special agents bring down serial killers and criminal masterminds due to laborious, exhausting and tedious research on their suspect.

They use behavioral analysts to get inside a suspects head. If possible, they’ll wiretap to gain intell. They carefully gather evidence and intelligence at every opportunity. And the more research they do, the more intell they get.

And the better the research, the better the chance of cracking the case, and bringin’ down the bad guys.

And so it is with selling, my dear Watson.

When selling, ya wanna get all FBI-like and research, research, research.

Gather as much intelligence on your market as possible.

Your market will have certain things in common.

Find them Clarice.

Get inside their heads. Find out:

* What keeps them awake at night?

* What are they afraid of?

* What do they secretly desire?

* What slang or language do they use in their industry?

* What are their daily frustrations?

* What personality bias do they have? (analytical or more right-brained?)

* What age, incomes, hobbies and political affiliations.

* What magazines do they read.

And so forth.

Does this sound like a lot of work to you?

Well, it is.

And that’s why most salespeople (online and offline) find “selling” harder to do than putting butter up a wildcat’s butt with a hot poker!

It’s cuz they’re not prepared roll up their sleeves, and do the unglamorous work of researching their market.

But if you harken to these words….

And research your market, you’ll know what your prospects wants, desires and priorities.

Selling then becomes easy as finding a police officer at a donut shop.

Here endeth thee lesson.

 

Kelvin Dorsey

Mr Success Wants His Rent Money Yo!

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What doing?

Hey…..

I was listening to a podcast they other day.

When I’m not listening to Steely Dan, The Police or some other timeless music from the 70′s and early 80′s, I like to get my “learn on”, and listen to some sales and marketing podcasts.

Anyway…

I was listening to a guy interview an extremely successful salesman. The salesman was in his early twenties!

Makes ya sick doesn’t it?  These young pimple-faced Gen-Yérs thriving financially at the ripe old age of 22.

*Sheesh*

Aren’t ya supposed to be dirt-poor at that age?

Yeah, it’s what I thought too.

When I was 22, money was just not on my radar…..or in my pocket…or in my bank…or in anyplace.

Hmm.

Back to Mr young bucks.

This youngin’  said something on the podcast that revealed to me WHY he’s so successful.

What he said had mucho wisdom.

Here’s what he said:

“Success is never owned. It is only rented, and the rent is due every day”.

Read that quote again.

Let it percolate.

It really is a sobering thought eh?

And when it comes to your online bid’niz….guess what?

Yep….the rent is due every day!

Hey….

It’d be great if there really was a “secret” to success. Something easy, effortless and wonderful.  A magic button to push. A certain chant to mutter. Or a particular vision to imagine. These are things “Law-of-Attraction” fanboys and girls looove to get all frolicsome and zippy about.

Sorry Pookie, but that vision-board up on your bedroom wall ain’t gonna help ya when the bills come in.

Ya need a little somethin’  called…..MONEY to fix that problem.

So where was I?

Oh-yeah…

I was saying how nice it’d be to have success magically descend upon you like a dove (wow, wasn’t that poetic?)

But alas, it ain’t so.

Mr Success want’s his damn rent money!

That’s right, success ain’t free. You can only squat for so long before the Landlord (Mr Success) hauls your freeloading a@# out onto the street.

Success demands payment.

And the currency is:

Sweat…time….money…energy…failure (aka learning) ….and so on.

You can pay a lot.

Or a little.

How much you pay is up to you.

The good news:

Mr Success will let you live in his most luxurious of homes… IF you’ve payed up.

The bad news:

Mr Success won’t take IOU’s. He won’t give loans. And he won’t  be cajoled.

You don’t pay….you don’t play.

It’s that simple.

Word out.

 

Kelvin