Ya gotta love Wile E Coyote!
You watched The Road Runner as a kid right?
Of course ya did.
Don’t ya think that The Road Runner vs The Coyote was the most one-sided rivalry ever?
A bit like Roger Federer trying to beat Rafael Nadal at the French Open (it ain’t gonna happen).
The odds are all stacked against Roger on that one, just like they were for the Coyote vs the Road Runner.
Despite Wile E. Coyote’s complete ‘n utter failure as a hunter, the ol’ boy does have some “positive” traits that internet marketers can learn from.
But before we look at the positive traits, let’s take a look at the “negative” traits that the Coyote displayed ever-so gallantly, shall we?
So here goes…
The Negative Traits:
* Did you know that coyotes don’t hunt alone? It’s true. They hunt in groups of 2-3. Hmm. Seems Wile E Coyote was bit of a loner doesn’t it? A renegade. A social-outcast even.
He did it ALL himself and never ever sort help or advice from his coyote brethren.
Take a look at any successful entrepreneur and behind closed doors you’ll see a small but loyal team working frantically. You can’t do it all ya self, Amigo. Even the Lone Ranger had Tonto, right?
All successful entrepreneurs are great team builders and networkers. And in the crazy world of internet marketing, going it alone puts you on the highway to Struggleville.
Learn how to out-source the crap you don’t wanna do, and learn to form good joint-ventures (team up with someone who has a skill you lack, and vise versa) and split the profits “fiddy-fiddy”.
* Here’s something else you might not know: A coyote’s diet consists of lizards, mice, insects and fruit. Now this is where Wile E Coyote really falls down in my opinion.
With all that other tucker out there to eat, and he’s still chase’n down the Road Runner?
Don’t be so hell-bent on your strategy and obtaining your ultimate goal, that you don’t stop to see the easier opportunity all around you.
Start small. Get small wins. Don’t be too stubborn or scared to change up your strategy.
Listen Pookie, your not impressing anyone with your ability to withstand head-butting that brick wall year after year.
* Wile E Coyote had a severe case of “shiny object syndrome”. Did ya notice how often he had a mail-order catalog in his greedy-little-paws? A real sucker for advertising was Coyote.
He bought jet-powered roller-skates, batman wings, earthquake pills just to name a few. He just had to have the “latest and greatest” product didn’t he?
Firstly, don’t buy the batman wings….they don’t work. Secondly, Don’t get sucked in by other marketers with their cunning little product launches.
Buy only what ya need, then get to work (now, that dog will hunt).
* In some of the shows, Wile E. Coyote attempts to catch Bugs Bunny. In these, Coyote is a self-described “super-genius” and speaks with a smooth upper-class accent. And is supposedly intelligent (book-smart).
But of course he’s always out-smarted by the more “street-smart” Bugs Bunny.
Nobody likes a know-it-all. Even the “good book” talks about this (pride comes before a fall) remember? And there’s plenty of “Wile E. Coyotes” online too. I like to call these folk “Googlectuals”.
These over-edumacated dweebs can set up websites, write HTML-code, and know of every single “Google algorithm” change since Google’s conception.
The founders of Google can’t even fart without these “Googlectuals” knowing about it.
But ya know what?
These folk couldn’t sell their way out of a paper bag. No street-smarts at all. Only book-smart (Wile E. Coyote).
It’s better to know how people tick, than to know what Larry Page and Sergey Brin (founders of Google) and their henchmen are cooking up next. Cuz it’s people who you sell to, and it’s people who will give you money…not Google.
I just realized I’m at a word count of 657.
This ones a biggie, and I’m only half-way.
Here’s what I’m gonna do:
I’ll turn this bad-boy into a two-parter.
Stay tuned for part two ok?
Until part two….
That’s all folks.