Dear subscriber,
Nothing chaps my arse more than people (morons) focusing on the trivial, especially in matters of humanity.
Two quick examples:
(1) People debate over whether we should call people living on the streets “homeless” or “a person experiencing homelessness.”
What does it matter…
… If You’re Living on The Street!?
Do you really think a homeless guy living out of a cardboard box cares about what pronoun or adjective you use for him? I suspect he’s more concerned about avoiding the street rats at night and finding his next hot meal.
How about we focus on how to get that guy off the street?
(2) People waste time debating what’s more offensive a term: “obese” or “large person”? I prefer butterball or tub of lard. But, I’m the more sensitive type, I guess.
Once again, the point is this:
WHO THE HELL CARES!!
If you’re one hotdog away from a heart attack, what people call you is the last thing you should be concerned with.
Talk about idiots looking at the wise man’s finger (my inner circle members will get the reference).
And, of course, this obsessive focus on the trivial happens in the copywriting space, too. It happens everywhere, in every field of endeavor, in every industry, because, well, people are everywhere!
Yup, Homo sapiens have a real knack for getting caught up in the proverbial weeds.
So what? What’s any of this got to do with your business, eh?
Actually, quite a bit, especially if you’re looking to ramp up your online sales at the tail end of this year and beyond. Now listen, there are only a few things that truly matter when it comes to writing profitable sales copy. If you get these two things right, well hell, that’s like having a license to print money. In the November issue, I give you a real-life case study of a company that gets these two things right in a very big way.
Here’s the quick story:
This little-known company has been quietly making serious do-re-mi for nearly two decades selling a product that many critics believe to be nothing but snake oil. Despite the widespread negativity, critics, and skepticism, this product still sells like crazy, year in and year out.
And get this: they make all their sales from…
… A Simple Little Print ad!
Now, as I was saying, if you’re going to successfully sell a product when the odds are heavily stacked against you, well… you’d better get these two crucial elements down right.
And boy oh boy, does this little print ad get ’em right!
In the November issue, I break down this little print ad, line by line, and reveal these two crucial elements. Not only do I reveal what they are, but I also give the psychology behind them.
Plus, there are copywriting techniques and tricks aplenty.
If you’d like to start receiving this premium content, then carefully read this: https://kelvindorsey.com/mavericks-inner-circle/
Your friend,
Kelvin
Email Marketing Maverick
