Free Access to Kelvin’s Ultimate Email Cheat-Sheet and 10 Minute Copy Speed Course

Why You Should Look Down On Your Prospects

“Basically, I’m a really bad interviewer. I love meeting celebrities, but then I get a bit bored. Once you meet them you think, ‘really, what an ordinary person’.” ~ Graham Norton

I remember once hearing Conan O’Brien in an interview where he was asked: “What makes a good guest?”

Conan’s answer was interesting.

Here’s what he said:

“We live in a celebrity-obsessed world where most people think that the biggest celebrities make the best guests. I’ve found that not to be the case. Often it’s someone lesser-known who you have a weird connection with and that makes it compelling TV.”

I completely agree, Mr. O’Brien.

Let me tell you, I’d rather sit through a 10-hour interview with Norm Macdonald than a 10-minute interview with Ryan Gosling.

I’ve seen wax figures with more personality than Ryan Gosling.

BTW, if you have a spare half hour and you feel like having a good hearty laugh, go to YouTube and type in: Best of Norm Macdonald on Conan. Sure, Norm’s a little crazy, but he’s also one of the very best storytellers I’ve ever heard.

Well anyways, I got to thinking about the way people obsess over celebrities, and what this says about us as a society, and what the social ramifications of living in a celebrity-obsessed are, then it struck me – I don’t really give a damn. I mean, it is what it is, right?

So I got to thinking about what O’Brien said in relation to something I DO care about.

And that something I care about is sales and marketing.

And here’s what popped into my sales obsessed mind: It’s not just celebrities who get put on a pedestal, it’s prospects. Yes, I’m talking about salespeople and email marketers who place their prospects (subscribers) on a pedestal.

Listen up:

When it comes to major sales killers, putting your prospects on a pedestal is second only to not properly qualify your prospects.

Putting prospects on a pedestal is dumb, unnecessary, and truly pitiful.

It smacks of neediness.

It forces you to sell from your heels, which in turn, will beat your sales conversions to a pulp!

Respect your prospects, sure, but NEVER, EVER… put them on a pedestal. You see, whenever you put someone on a pedestal, you are in effect, giving away your power. It’s like a bank robber handing over his gun to a bank teller while trying to rob the bank (Sorry. Bad example)

You know what I’m getting at, right?

By giving away your power, I mean you are relinquishing your influence and ability to persuade. Listen closely: if you truly have a great product or service that delivers on all its promises, and you sell it at a fair price, then it is my contention that YOU have the power, NOT your prospect. You have the prize (your product or service) and YOU decide who has the privilege of buying from you.

If a prospect doesn’t buy from you but rather from a competitor of yours, then it’s their loss, not yours.

To quote an American romance author named Teressa Murmmet, “If you put somebody on a pedestal, they can only look down upon you.”

And from that position, you ain’t gonna influence Jack All or anybody.

Look, if there’s anything that should be put on a pedestal, it’s this:

Your Product or Service!

Amen.

Kelvin

Email Marketing Maverick

P.S. Want to know how to turn your subscribers into customers? Then proceed here: The Ultimate Email Cheat-Sheet

Hey, Kelvin, do you have any copywriting products?

Aha…I thought you’d never ask.

I sure do.

However, they are very expensive, and if you’ve just stumbled onto my website and don’t know me from a can of paint, you’d be nuts to buy any of my products. After all, I could be a complete copywriting novice dressed up in guru clothing. Hell, the internet has no shortage of those.

Listen: I believe you should put someone’s content to the test before shelling out your hard earned. Know this: I want to help you drag in more sales for your business before you even think about giving me a single penny.

And that, dear website visitor, is why all my new subscribers get the following two perks:

NEW SUBSCRIBER PERK #1 - The 10-Minute Copywritng Speed Course

Fast-track your way to writing persuasive sales copy. I’m talking about copy that stomps on peoples’ greed glands while sounding credible and believable. Not easy to do. That’s why I created the 10-minute copywriting speed course. (You’re welcome)

I don’t care if you’re a sniveling beginner or a grizzled veteran, this will help you write copy that opens both minds and wallets!

FACT: most people suck at writing promotional emails...

And yet… people still seem to make email marketing profitable – lame email copy and all.

Even the most clueless of business owners who add email to their marketing arsenal will see an increase in business.

Email, dear website visitor, is a very forgiving marketing medium. And therein lies a golden opportunity. If you learn just a little email copy (as opposed to normal copywriting – yes…there’s a difference), you can truly work wonders with email marketing. Look, I could wax lyrical about email copy all day long, but let me get straight to the point:

Email and sales go together like drunk and disorderly, and…I want to prove to you how easy it is to write emails people love to read and buy from. The notion that you need to be well versed in direct response marketing and be a certified copywriting pro is just beautiful nonsense. Not saying that won’t help… of course it’d help. What I am saying is that email is a very different animal, thus, you can get away with not possessing a lick of copywriting knowledge. If you’re serious about boosting your business’s sales, you’re gonna love perk #2 …

NEW SUBSCRIBER PERK #2 - The Ultimate Email Cheat-Sheet

Don’t let their simplicity fool you. These 17 email “types” are shockingly effective for selling products and services.

"Kelvin has always given outstanding ways of improving your email marketing responses with proven mind blowing tips and secrets."

"Kelvin cuts through the crap. What he teaches just makes sense."

"This Maverick guy is oh so different. Kinda crazy in a delightful (and profitable) way! He is the one Goo-Ruu who really gets it . . . when it comes to the psychology of sales, he routinely hits it out of the park ! I use his insights in my retail sales job, which has surprisingly elevated me to making Honda’s "Counsel of Sales Leaders" two years in a row !

"Kevin offers great tips and advice... I have truly enjoyed his book and emails... it has helped me tremendously..."

"Kelvin Dorsey is the REAL DEAL."

"Get ready for some "Ah Ha" moments all throughout Kelvin's writings."

"Daily gems kept me interested and reinforced some things that needed reinforcing."

"Best money I’ve invested in my business online in 10 years."

"Kelvin Dorsey is crazy. That’s why I like him."

"Kelvin is the real deal. If you want to learn about copywriting and building a business that draws your ideal person to you, then you need to read his stuff."

"The way Kelvin writes his content, you will be literally laughing out loud!"

"If I can learn to write half this good I'll be eating shrimp from the Barbie every night!!!"

"His stories are very effective."

"Kelvin reveals all of the tricks and "secrets" of the salesman's trade without resorting to dishonesty."

"Great example of what a good marketer does best, sell himself. Hip and a little crude but entertaining information."

"Kelvin knows what he is talking about. His content has helped me sharpen my copywriting skills, email marketing skills, and speaking skills. Yes, speaking skills!"

"You will learn a lot."

"Kelvin provides extraordinary insight into successful online marketing."