Little-known fact:
James Naismith, a Canadian, invented basketball in Massachusetts in 1891. It was 21 years before it occurred to anyone to cut a hole in the bottom of the basket.
This, my little marketing crony, reminds me of the evolution of advertising.
I shall explain.
Advertising has been around since the first caveman stood upon a large boulder and yelled and grunted while holding up a freshly slaughtered Stegosaurus in order to trade with another caveman. However, the first recorded advertisement dates back to 4,000 BC. These were wall paintings of product logos.
Shortly thereafter (Circa 3,000 BC.), came the very first copywriters – the Egyptians. These cool cats were writing sales copy on papyrus. They also were the first to do wall posters. They were probably designing posters to sell all their beer. (They invented beer, too!)
So, as you can see, advertising has quite a history, however, it wasn’t until 1759 that it finally occurred to someone to use a celebrity (or high-status personality) to endorse their product or service.
Since then, every company and firm has been desperately trying to snag a celebrity to endorse their product or service.
Simply because it works.
It works like crazy.
Think about it.
Let’s say you start designing T-shirts. What do you think would happen to your little rinky-dink T-shirt business if you could get someone the likes of Post Malone to wear your T-shirts in his music videos?
Yup, you wouldn’t be a rinky-dink T-shirt business for very long.
Now, I know what you’re thinking: little ole you couldn’t snag a big celebrity to endorse your product or service, right?
Well, you’re probably right.
But guess what?
You don’t need to find an A-list celebrity to endorse your product or service. Listen: you can easily find one who’s not world-famous who will do a great job, and best of all…it won’t cost you a single penny.
Where do you find such a celebrity?
It’s very simple:
What you do is, you walk into an empty bathroom, walk up to the basin, and you’ll see them staring right back at you!
That’s right.
I’m suggesting that YOU become the celebrity who endorses your product or service.
You don’t have to become world-famous, you just have to become famous to your followers, prospects, and subscribers. And if you want to play a bigger game, you should aim to become the celebrity in your industry.
But how, pray tell, does one become a celebrity to your followers and prospects?
Well, if you’re serious about getting your followers to perceive you as some type of celebrity, get your hands on my Playbook and follow the advice inside. I don’t care if you’re a blogger, podcaster, YouTuber, realtor, painter, doctor, lawyer, or handyman, the instructions inside will work just as well for any marketing medium. And if email is your game, well…you, dear subscriber, are an intelligent marketer, indeed.
P.S. Need to improve your copywriting? This is sure to help:
