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18 hour days and a bottle of bourbon

 

Dear subscriber,

Once upon a time…

there was an old ranch owner named Hank.

Hank owned a small ranch in Montana. The Montana Wage and Hour Department claimed he was not paying proper wages to his workers and sent an agent out to interview him.

“I need a list of your employees and how much you pay them,” demanded the agent.

“Well,” replied old Hank, “There’s my ranch hand who’s been with me for 3 years. I pay him $600 a week plus free room and board. The cook has been here for 18 months, and I pay her $500 a week plus free room and board. Then there’s the half-wit who works about 18 hours every day and does about 90 percent of all the work around here. He makes about $10 per week, pays his own room and board, and I buy him a bottle of bourbon every Saturday night.”

“The half-wit, that’s the guy I want to talk to,” says the agent,

“That would be me,” replied old rancher Hank.

***

Ah yes, such is life for many a small business owner.

You know, of all the types of industries, farming’s gotta be one of the most (if not the most) unforgiving gigs out there.

Think about it, you could do everything right, be incredibly disciplined, work hard, be persistent, do everything by the book, dot every ‘i’, cross every ‘t’, and then BOOM! …. a cruel and heartless bitch named Mother Nature comes along and screws you over!

God bless the farmers. They sure do need it.

So why the farming theme, Kelvin?

Gosh, I thought you’d never ask.

Well, dear subscriber, you see, the way I go about selling my wares is very similar to farming.

I’ll explain. Actually, no.

I won’t.

I’ll let a salesman who is far greater than Papa Maverick elucidate. A man whose bag I’m not worthy to carry. I’m talking about a man so good at selling that his sales achievements are in the Guinness Book of Records. I speak of the late great Joe Girard. AKA the greatest car salesman to ever grace a car lot.

The great man himself also likened selling to farming.

In his book, How To Sell Anything To Anybody, he said this:

“I have a total system for selling that is a lot like farming. With my system, you do a lot of things that are like planting seeds. You do that all the time, and then you begin to harvest – all the time! And every time you harvest a sale, you plant something else. You plant and plant and harvest and harvest – all the time – through every season. There is nothing like it. I guarantee it.”

He’s right.

If you’re always planting seeds, it gets to a point where you’re always reaping.

Awrite, listen up.

You see, every email you shoot out to your list is a seed planted.

I hope that analogy is clear cuz I’m not planning on breaking that down. That should be clear.

Aw, screw it. I hate to see anyone get left behind.

I’ll break it down.

Geez, Kelvin, you really are a sweet guy.

I know, I know, I’m patient to a fault.

Now listen up before my patience runs out.

Every action you take to spread the word about your business, that’s planting a seed. As the great Joe Girard advised, you should always be planting seeds, so you eventually are always reaping.

Now, if you are consistently planting seeds (good) but aren’t reaping the harvest you want (no good), then it’s time to channel your inner farmer.

You see, a smart farmer would check the quality of his seed and the quality of the soil.

Back to the analogy.

Your seed is your sales and marketing messages, and your soil is your target market.

Always be improving the quality of both.

Okay, now some of you may have good soil (a list of qualified prospects), but your seed (your sales messaging) is lousy.

If you know that’s the case, then…

… ignoring this: The Maverick’s Email Playbook may not be wise.

 

Your friend,

Kelvin

Email marketing Maverick

Hey, Kelvin, do you have any copywriting products?

Aha…I thought you’d never ask.

I sure do.

However, they are very expensive, and if you’ve just stumbled onto my website and don’t know me from a can of paint, you’d be nuts to buy any of my products. After all, I could be a complete copywriting novice dressed up in guru clothing. Hell, the internet has no shortage of those.

Listen: I believe you should put someone’s content to the test before shelling out your hard earned. Know this: I want to help you drag in more sales for your business before you even think about giving me a single penny. 

And that, dear website visitor, is why all my new subscribers get the following two perks:

NEW SUBSCRIBER PERK #1 - The 10-Minute Copywritng Speed Course

Fast-track your way to writing persuasive sales copy. I’m talking about copy that stomps on peoples’ greed glands while sounding credible and believable. Not easy to do. That’s why I created the 10-minute copywriting speed course. (You’re welcome)

I don’t care if you’re a sniveling beginner or a grizzled veteran, this will help you write copy that opens both minds and wallets!

FACT: most people suck at writing promotional emails...

And yet… people still seem to make email marketing profitable – lame email copy and all.

Even the most clueless of business owners who add email to their marketing arsenal will see an increase in business.

Email, dear website visitor, is a very forgiving marketing medium. And therein lies a golden opportunity. If you learn just a little email copy (as opposed to normal copywriting – yes…there’s a difference), you can truly work wonders with email marketing. Look, I could wax lyrical about email copy all day long, but let me get straight to the point:

Email and sales go together like drunk and disorderly, and…I want to prove to you how easy it is to write emails people love to read and buy from. The notion that you need to be well versed in direct response marketing and be a certified copywriting pro is just beautiful nonsense. Not saying that won’t help… of course it’d help. What I am saying is that email is a very different animal, thus, you can get away with not possessing a lick of copywriting knowledge. If you’re serious about boosting your business’s sales, you’re gonna love perk #2 …

NEW SUBSCRIBER PERK #2 - The Ultimate Email Cheat-Sheet

Don’t let their simplicity fool you. These 17 email “types” are shockingly effective for selling products and services.

“Serious business owners and marketers need only subscribe”

NOTE: The 10-Minute Copywritng Speed Course and The Ultimate Email Cheat-Sheet will be delivered to your inbox immediately upon signing up.